Mobile Barcode Trend Report by Scanlife: An Infographic (Q2 2012) "This shows how far the industry has come and offers key insights into the who and what of scanning from the past few months..."

1. Mobile Barcode Trend Report
from ScanLife | Q2 2012
HOW FAR WE’VE COME
It’s no secret that mobile barcode SCANS BY QUARTER 2009-2012
scanning has exploded over the past
year. To illustrate the massive growth
of mobile barcode scanning, 18 MM
we give you the ScanLife Trend
Report for Q2 2012 - in infographic 15 MM
form. This shows how far the industry
12 MM
has come and offers key insights into
5.3
the who and what of scanning from 9 MM
the past few months.
6 MM
HIGHEST
SCAN MONTH EVER
Have a look around to see why it’s JU
N
critical for any brand to integrate
3 MM E‘
12
mobile barcodes into their mobile 0
marketing strategy. 2012
SINGLE LARGEST QR CODE CAMPAIGN SCANS PER MINUTE 2011 vs. 2012
2011 vs. 2012
2,051,807 scans
24 SCANS
PER MIN.
5x
INCREASE FROM
Q2 2011 -
Q2 2012
120 SCANS
PER MIN.
30,016 scans
Q2 2011 Q2 2012 Q2 2011 Q2 2012
4 million new people scanned via ScanLife in Q2 2012

2. WHO & WHAT WE SCAN
DEMOGRAPHICS
Symbian
Fe Bla
m ck
2%
al
2%
be
e
le
69% 31%
rry
Ma
53%
Android
Gender
Apple iOS
OS
43%
under 1
8
+
55 1
11% 8%
8-
24
16%
45-54
15%
Age
26%
24%
4
-3
-4
35
25
4
WHAT TIME OF DAY IS EVERYONE SCANNING?
* Source: comScore MobiLens April 2012

3. WHO & WHAT WE SCAN
TOP QR CODE CAMPAIGNS*
BY CONTENT BY INDUSTRY
VIDEO BEVERAGE
APP QSR
DOWNLOAD
SOCIAL WIRELESS
MEDIA
LOYALTY HEALTH &
PROGRAM BEAUTY
CONTEST TOYS
• Ranked by the marketer campaigns that generated the most scans in Q2 2012.
MOST POPULAR COKE vs. PEPSI:
PRODUCTS SCANNED WHICH IS SCANNED MORE?
67% 33%
13201
www.scanlife.com
• The data in this report was pulled from the ScanLife Reporting Platform. It represents traffic from both 2D (QR) Codes and UPC
barcodes. The 2D Codes scanned may have been generated on the ScanLife Platform or from 3rd party generators. The 2D barcode
scanning traffic may come from either the ScanLife app or 3rd party apps.