https://www.slideshare.net/slideshow/social-and-behavior-change-communication-in-nutrition-pptx/275228027https://www.slideshare.net/slideshow/social-and-behavior-change-communication-in-nutrition-pptx/275228027https://www.slideshare.net/slideshow/social-and-behavior-change-communication-in-nutrition-pptx/275228027https://www.slideshare.net/slideshow/social-and-behavior-change-communication-in-nutrition-pptx/275228027https://www.slideshare.net/slideshow/social-and-behavior-change-communication-in-nutrition-pptx/275228027

1. Social and Behavior Change
Communication (SBCC)
• Definition, importance, and application in
health and nutrition programs
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2. What is SBCC?
• SBCC is a systematic process that uses
communication to promote positive behaviors
and social change.
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3. Why SBCC is Important
• • Improves health behaviors
• • Addresses harmful norms
• • Empowers communities
• • Supports sustainable change
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4. Key Components of SBCC
• • Advocacy
• • Community Engagement
• • Interpersonal Communication
• • Mass Media
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5. SBCC in Nutrition Programs
• • Maternal nutrition
• • IYCF
• • Hygiene practices
• • Disease prevention
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6. Target Audiences
• • Pregnant women
• • Lactating mothers
• • Caregivers
• • Community leaders
• • Health workers
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7. SBCC Tools
• • Counseling cards
• • Posters & flipcharts
• • Community dialogue
• • Radio messages
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8. Expected Outcomes
• • Improved knowledge
• • Positive behavior change
• • Reduced malnutrition
• • Healthier communities
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