Social and Behavior Change
Communication (SBCC)
• Definition, importance, and application in
health and nutrition programs
Image / Illustration
What is SBCC?
• SBCC is a systematic process that uses
communication to promote positive behaviors
and social change.
Image / Illustration
Why SBCC is Important
• • Improves health behaviors
• • Addresses harmful norms
• • Empowers communities
• • Supports sustainable change
Image / Illustration
Key Components of SBCC
• • Advocacy
• • Community Engagement
• • Interpersonal Communication
• • Mass Media
Image / Illustration
SBCC in Nutrition Programs
• • Maternal nutrition
• • IYCF
• • Hygiene practices
• • Disease prevention
Image / Illustration
Target Audiences
• • Pregnant women
• • Lactating mothers
• • Caregivers
• • Community leaders
• • Health workers
Image / Illustration
SBCC Tools
• • Counseling cards
• • Posters & flipcharts
• • Community dialogue
• • Radio messages
Image / Illustration
Expected Outcomes
• • Improved knowledge
• • Positive behavior change
• • Reduced malnutrition
• • Healthier communities
Image / Illustration

SBCC Training PresentationSBCC Training PresentationSBCC Training Presentation

  • 1.
    Social and BehaviorChange Communication (SBCC) • Definition, importance, and application in health and nutrition programs Image / Illustration
  • 2.
    What is SBCC? •SBCC is a systematic process that uses communication to promote positive behaviors and social change. Image / Illustration
  • 3.
    Why SBCC isImportant • • Improves health behaviors • • Addresses harmful norms • • Empowers communities • • Supports sustainable change Image / Illustration
  • 4.
    Key Components ofSBCC • • Advocacy • • Community Engagement • • Interpersonal Communication • • Mass Media Image / Illustration
  • 5.
    SBCC in NutritionPrograms • • Maternal nutrition • • IYCF • • Hygiene practices • • Disease prevention Image / Illustration
  • 6.
    Target Audiences • •Pregnant women • • Lactating mothers • • Caregivers • • Community leaders • • Health workers Image / Illustration
  • 7.
    SBCC Tools • •Counseling cards • • Posters & flipcharts • • Community dialogue • • Radio messages Image / Illustration
  • 8.
    Expected Outcomes • •Improved knowledge • • Positive behavior change • • Reduced malnutrition • • Healthier communities Image / Illustration