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Santa Barbara Association of REALTORS Presentation 1.19.10
This document provides tips for real estate professionals on using social media for their business. It begins with an introduction to key concepts like understanding what social media is and isn't. It then lists the author's top 17 tips for using social media, which include creating a plan, getting Facebook and LinkedIn pages, blogging, engaging with others, and focusing on lead generation rather than hoping for business. The document emphasizes active participation, having fun, avoiding spamming, managing your online reputation, and not relying solely on social media. It suggests focusing on meaningful content in niche areas and encouraging dialog to remain top-of-mind with potential clients.
Santa Barbara Association of REALTORS Presentation 1.19.10
- 1. Social Media &YOUR Business Jeff Dowler, ABR, CRS, e-PRO, SRES RE/MAX Moonlight Beach – Encinitas President-Elect – Southern California Chapter of CRS for 2010; Board of Directors Member; Technology Chair Professional Standards Committee – NSDCAR Addicted Blogger (5 blogs currently) Started blogging 9/06 Member of 15+ social media sites
- 2. Tips, Strategies andNo Nos Understand what social media is and is not Learn some DO’s and DON’Ts Tips on how to get started Understand lead generation Share Resources
- 3. What is SocialMedia? Socializing Learning Sharing Building Relationships Engaging Conversational On-Line Cocktail Party
- 4. What Social MediaWill NOT Do!! Transform your business Bring business overnight Operate without YOU Remain the same
- 5. My Top 17Tips In no particular order… 1. DO SOMETHING Keep in mind your competition Consumers are there
- 6. My Top 17Tips 2. MAKE A PLAN What? When? How? Why?
- 7. My Top 17Tips 3. DON’T LIMIT YOUR THINKING ABOUT YOUR BUSINESS How do you build relationships off-line? Photo – Oliver Hiltbrunner on Flickr
- 8. My Top 17Tips 4. GET A FACEBOOK BUSINESS PAGE
- 9. My Top 17Tips 5. CHECK OUT TWITTER – It’s FREE!
- 10. My Top 17Tips 6. GET ON LINKED-IN – Your Professional Resume
- 11. My Top 17Tips 7. CONSIDER STARTING A BLOG…OR KEEP ON BLOGGING
- 12. My Top 17Tips 8. PARTICIPATE AND ENGAGE WITH OTHERS
- 13. My Top 17Tips 9. MIX BUSINESS WITH SOCIALIZING
- 14. My Top 17Tips 10. BEHAVE YOURSELF – Can you play well in the sandbox?? Language Race Sex Politics Confidentiality
- 15. My Top 17Tips 11. REMEMBER – THE INTERNET HAS A LONG MEMORY
- 16. My Top 17Tips 12. HAVE FUN – If you don’t it will show
- 17. My Top 17Tips 13. NO SPAMMING or MASS EMAILS
- 18. My Top 17Tips 14. GOOGLE IS YOUR NEW BEST FRIEND You ~ Competition ~ Clients Prospects ~ Keywords
- 19. My Top 17Tips 15. KNOW YOUR ON-LINE REPUTATION AND MANAGE IT Google Alerts Copyscape.com
- 20. My Top 17Tips… 16. DON’T HOPE SOCIAL MEDIA WILL BRING YOU BUSINESS ~ Know That it Will ~ Lead Generation Prospecting Referrals
- 21. My Top 17Tips 17. DON’T STAY BEHIND THE COMPUTER
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- 23. Lead Generation Remain top-of-mind ~ Meaningful content Issues affecting buyers, sellers, residents Focus on a niche ~ Knowledge and expertise Have an opinion and share it Statistics and local housing information Contact information ~ Entice visitors with links Call to action ~ Encourage dialog and questions Market it ~ Engage with those who comment
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- 25. Freebies Send me anemail or leave your business card. I’ll send you a list of great articles on blogging and social media, a Twitter Guide, and more