The document asks the reader to consider how their initials-based portfolio logo design would need to change if placed on different surfaces like clothing, shoes, or cars. It instructs them to lightly draw their design on various surfaces in pencil, and then color each in to make the product look realistic. The reader is awarded 25 points for completing the worksheet on marketing and adapting their logo design.
- Understanding and executing branding essentials (how-to’s of name, color, font, tagline, etc.)
- Creating and keeping the Brand Promise (based on takeaways from Simon Sinek’s book “Start with Why”)
- Thinking and acting as an entrepreneur (applies to startups and intrapreneurs within orgs)
- Understanding and executing branding essentials (how-to’s of name, color, font, tagline, etc.)
- Creating and keeping the Brand Promise (based on takeaways from Simon Sinek’s book “Start with Why”)
- Thinking and acting as an entrepreneur (applies to startups and intrapreneurs within orgs)
1. Your name:
Think about how the portfolio logo design you created using your
initials* would fit on different surfaces.
If you were a clothing designer, or shoe maker, or car company,
what would need to change about your design in terms of size,
placement, color, shape, and/or readability?
Draw your design lightly in pencil on each of these surfaces,
then COLOR IN EACH DESIGN/OBJECT to make your product
look realistic.
(*You may design a new logo instead if you wish!)
25 points
WORKSHEET: Marketing & Your Logo Design
