Sawa Group is a leading mobile game publisher and esports team in the MENA region that provides services such as game localization, publishing, distribution, esports management, and marketing. They partner with gaming studios and developers to help them enter and succeed in the MENA market by leveraging their expertise in the region and tailored strategies. Sawa Group has experience with successful games and events in the region and invites companies to explore collaboration opportunities and the MENA gaming market potential.

1. Sawa group
Your Gateway to the MENA Gaming Market

2. J o i n F o r c e s w i t h S a w a G r o u p T o d a y
Collaboration Opportunities

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2018 2021 2025
M E N A G a m i n g i n d u s t r y i n s i g h t s
Why mena Region?

4. Due to the growing popularity of gaming in the Middle East and North Africa, there is a growing demand for local content. As a result, gaming
studios have a significant opportunity to localize their games. Nevertheless, when marketing and developing games, it is vital to consider the target
audience's culture and preferences.
MENA region offers a rapidly
expanding gaming market with
increasing revenue and user
engagement.
G r o w i n g M a r k e t
The region'sdiversepopulation
presentsopportunitiesto cater
to variouscultures,languages,
and gaming preferences.
D i v e r s e A u d i e n c e
Growingeconomiesin MENA
resultin increaseddisposable
income,leading to higher
spendingon gaming.
R i s i n g
D i s p o s a b l e
I n c o m e
Why mena Region?

5. By focusing on the MENA region, gaming studios can tap into a thriving market with immense growth potential and cater to the unique
preferences and needs of the diverse gaming audience in the region.
Mobile gaming is highly
popular in MENA due to
widespread smartphone usage
and affordable data plans.
M o b i l e G a m i n g
D o m i n a n c e
MENA has a growingesports
community,providing
opportunitiesfor collaboration
and engagement.
E m e r g i n g
E s p o r t s S c e n e
Despitethe rapid growth,the
MENA gaming market remains
relativelyuntapped, presenting
ample opportunitiesfor early
adopters and market leadersto
establisha strongpresenceand
capture a significantmarket
share.
U n t a p p e d
P o t e n t i a l
Why mena Region?

6. Sawa Group
Mobile Game Publisher in MENA

7. WHY CHOOSE US?
❑ Extensive knowledge of the MENA market
❑ Years of experience in mobile game publishing & esports
❑ Strong partnerships with regional media & influencers
❑ In-depth understanding of the cultural nuances of the
region
❑ Customizable solutions tailored to each game and brand
❑ Strong player community and engagement

8. WHO WE ARE?
CONNECTING
GAMERS IN MENA REGION

9. ❑ SAWA Group is a leading mobile
game publisher and esports team in
the MENA region.
❑ Our mission is to push games and
entertainment to new heights,
delivering unparalleled experiences
to players.
❑ With years of experience in
operations and development in the
Middle East, we understand the
unique market dynamics and
feasibility of various game genres in
the MENA region.
WHO WE ARE?

10. OUR
VALUES
I n t e g r i t y & E t h i c a l
P r a c t i c e s
We uphold the highest standards of
integrity, conducting our business with
transparency, honesty, and fairness.
P a s s i o n f o r G a m i n g
E x c e l l e n c e
We are driven by an unwavering
passion for gaming excellence,
constantly pushing the boundaries of
innovation, creativity, and quality.
C o m m u n i t y & I n c l u s i v i t y
We foster a vibrant and inclusive
gaming community, providing
platforms for gamers to connect,
collaborate, and share experiences.

11. Partnership with adgaming
AD GAMING AND SAWA GROUP COLLABORATE TO DEVELOP MOBILE GAMING AND ESPORTS
ECOSYSTEMS IN ABU DHABI

12. SultanAl Riyami,Head of Gaming& Esports
at AD Gaming,said: “Demand for high-
quality gaming content across the Arabic-
speaking world has never been higher. The
opportunity to tap into this market from Abu
Dhabi is substantial, and SAWA’s expertisein
the localization of gaming esports content
addresses this head on. Since its inception,
AD Gaming has succeeded in building an
ecosystem that supports all segments of the
gaming and esports sector. Bringing SAWA
into the fold both diversifies and expands
our community as we continue to advance
Abu Dhabi’s gaming industry.”
Jing Wang, CEO of SAWA Group & Sultan Al Riyami, Head of Gaming & Esports at AD Gaming
Partnership with adgaming

13. D R I V I N G I N N O V A T I O N
Creating exceptional gaming experiences that push
boundaries, inspire creativity, and drive innovation in the
MENA region and beyond.
E N R I C H I N G C O M M U N I T I E S
Enriching the lives of gamers and communities through
immersive gaming experiences, social impact initiatives, and
fostering a sense of belonging and inclusivity.
SuccessfulPartnershipswithSemi-Government
& PrivateCompanies
A C C E S S T O 5 0 k + R E T A I L S H O P S
We work for both offline and online marketing options and we
have successful collaborations with retails shops, social media
influencers and small companies as well as big companies.

14. Sawa Group
What We Do & How We Do It

15. CollaborateWithSawaAndGet
04
03
02
01
Having a pioneeringcross-promotionnetwork,multi-block
offline physical presence,a highlyengaged fan community
and a large KOL/KOCgroup, that providesfirst-classuser
acquisitionactivities.
HigherUserGrowth
On the road to pursuingthe perfect "User Experience",we
will also collect feedbackfrom usersin orderto meet their
expectationsand needs.
BetterMarket Reputation
Our operation and advertisingcreativeteam providesthe
best solutionsin planning, art, program,material, brand
buildingtest and market research,etc.
Strong localization strategy support
SAWA has been deeply involvedin the MENA market for
many yearsand knowledgeableof regional market trends,
rules,and regulations.It only takes a few weeksto test the
viability of any application beforedistributingit online.
FasterRelease

16. Our simple process for your games

17. Your Game revenuein mena
SeventhMonth
your game will achieve a remarkable revenue milestone, generating a substantial 50% of your global
revenue from the MENA region. Our relentless efforts in user acquisition, community engagement, and
strategic partnerships will drive your game to new heights of success in the thriving MENA market.
FifthMonth
expect your game revenue to reach an impressive 40% of your global revenue. Leveraging our
deep understanding of the MENA market dynamics, we optimize monetization strategies to
ensure a steady flow of revenue from in-app purchases and ad placements.
ThirdMonth By the third month, your game revenue is projected to surge even further,
reaching 30% of your global revenue. Our strategic partnerships and targeted
promotional campaigns will enable your game to resonate with the MENA
audience, driving increased downloads and in-app purchases.
First Month In the first month alone, expect a substantial boost to your game
revenue as you tap into the thriving MENA market, with estimated
earnings reaching 20% of your global revenue. Our localized
marketing and distribution efforts will ensure maximumvisibility and
engagement.
Unlock the untapped potential of the MENA gaming market and experienceexponential revenuegrowthby expanding your
presencein the region.With our proven expertiseand tailoredstrategies,we can help you achievesignificant revenuegains in
a shortspan of time.
MaximizingGame RevenueintheMENARegion

18. Gender distributionof gaming players in mena
58.7%
41.3%

19. Strong influencers network
from all over the mena
We have a strongnetworkof influencersfrom acrossthe MENA region,amplifying the reach and impact of your game.

20. Partner with us to bring your
games to MENA

21. Sawa Group
COLLABORATION MODELS

22. Publishing &
Distribution
Agreement
Under this collaboration model,
you (the gaming studio) will grant
us (Sawa Group) exclusive rights to
publish and distribute your game in
the MENA region. Sawa Group will
take responsibility for marketing,
localization, and distribution,
leveraging our knowledge of the
MENA market to maximize your
game's reach and revenue
potential.
1

23. Revenue Sharing
Agreement
Under this collaboration model,
you (the gaming studio) and Sawa
Group agree on a revenue sharing
arrangement. At Sawa Group, we
will handle the publishing,
distribution, and monetization
aspects while sharing a portion of
the generated revenue with you,
creating a mutually beneficial
partnership.
2

24. Marketing &
Promotion
Partnership
In this model, you (Gaming Studio)
and Sawa Group will form a
partnership focused on marketing
and promotion. Sawa Group will
utilize its marketing expertise and
regional network to promote your
game in the MENA region, targeting
specific demographics and utilizing
various channels to drive
awareness and user acquisition.
3

25. Localization &
Cultural
Adaptation
For gaming studios aiming to enter
the MENA market, partnering with
Sawa Group, a publisher specialized in
localization and cultural adaptation,
will prove highly advantageous. Sawa
Group ensures that your game's
content, language, and cultural
references are meticulously tailored
to the MENA audience, resulting in an
enhanced user experience and
increased engagement.
4

26. Esports &
Competitive Gaming
For companies seeking to explore the
realm of esports and competitive
gaming, partnering with Sawa Group,
a game publisher with extensive
expertise in esports management,
unlocks a world of possibilities. Sawa
Group excels in organizing and
hosting tournaments, managing top-
notch esports teams, and fostering
vibrant community engagement
within the MENA region's thriving
esports ecosystem.
5

27. Co-development
In this collaborative model, Sawa
Group, the game publisher, and your
game development company come
together to synergize their expertise
and resources in crafting a cutting-
edge game specifically designed for
the MENA market. This partnership
harnesses the strengths of both
entities, resulting in a high-quality
gaming experience that resonates
with the unique preferences and
demands of the MENA audience.
6

28. Sawa Group
PARTNERSHIP BENEFITS

29. Partnership benefits
Our expertisein marketingand
promotion ensuresthat your game
gains maximum visibilityin the
MENA market, reachinga wider
audienceof gamers.
EnhancedVisibility RevenueGrowth Cultural Adaptation
Throughour strategicmonetization
strategiesand market insights,we
help optimize your game's revenue
potential, drivingincreased
profitability.
With our deep understandingof the MENA
cultureand preferences,we provide
localization servicesthat tailor your game to
resonate with the target audience,resulting
in higherengagementand usersatisfaction.

30. Partnership benefits
Our experiencedteam providesvaluable
guidanceand support throughout the
partnership,leveragingtheir industry
knowledgeand expertiseto ensurethe
successof your game.
ExpertGuidance ExpandedReach SeamlessCollaboration
By leveragingour extensivenetwork
and partnerships,we can extend the
reach of your game to new marketsand
territorieswithin the MENA region,
unlockinguntapped potential.
Partneringwith Sawa Group means working
with a dedicatedteam that values open
communication,collaboration,and mutual
success,fosteringa seamlessand productive
partnershipexperience.

31. Sawa Group
Our success stories

32. (Infinity kingdom]
‫الممالك‬ ‫حرب‬
Localizedas " ‫الممالك‬ ‫حرب‬
" in Arabic, Infinity
Kingdomis a strategicmobile game that we
collaboratedon.
With our tailoredmarketingstrategiesand
extensivereach,the game has achievedover
100,000 downloadsin the MENA region,
captivating a wide audienceof gamers.
Our success stories

33. ‫الممالك‬ ‫حرب‬
Our success stories

35. Sawa baloot
Sawa Baloot is a popular card game that we
are actively workingon.
Throughour collaborativeefforts,we are
optimizing the game's features,user
experience,and marketing approach to
resonate with the MENA audience,ensuring
its successin the region.
Our success stories

36. Sawa baloot
Our success stories

37. Meet Our Awesome Team
At Sawa Group, we are proud to have a talented
and dedicatedteam of professionalswho are
passionate about the gaming industry.Our team
consistsof experiencedindividualswith diverse
backgroundsand expertise,includinggame
publishing,localization,esportsmanagement,
marketing,and public relations.Together,we
workcollaborativelyto providecomprehensive
solutionsand deliveroutstandingresultsfor our
partners.With a deep understandingof the
MENA gaming market and a commitment to
excellence,our team is ready to support and
drivethe successof our collaborations.

38. G a m e L o c a l i z a t i o n : Customizable
language/cultural adaptation for MENA.
Localization of in-game content (text, audio,
video). Translation services for
marketing/promotion. Expertise in adapting
games for local cultural nuances.
1
G a m e p u b l i s h i n g : Distribution across
platforms, tailored marketing, MENA localization,
game monetization, and strategic partnerships
with media and influencers.
2
E s p o r t s m a n a g e m e n t : Expertise in managing
esports teams/events, MENA esports landscape,
marketing strategies, and brand sponsorship
opportunities for the esports market.
3
M a r k e t i n g a n d p r o m o t i o n : In-depth MENA
gaming market knowledge. Tailored marketing
strategies for games. Social media management,
influencer outreach. PR services for
launches/events. Advertising solutions, in-game
ads, website/social media placements.
4
Our Services

39. Sawa Group
Successful events highlights

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MIDDLE EAST’S
BIGGEST POP CULTURE
FESTIVAL
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Middle East Film
& Comic Con 2023
(MEFCC)
Abu Dhabi

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IncomingEventsCalendar
Sun Mon Tue Wed Thu Fri Sat
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May
2023
May
30-31 Mena Gaming & E-sport summit
June
21-25 Dubai Esport game festival
July
6 Gamers 8
Sept
22-24
ESPORTS MANAGMENT GROUP

47. Need to explore mena region market?
Keep In Touch With us
Schedule a meeting us our professionals and discuss about golden opportunities

48. GET IN TOUCH
Check ourlocation
B2 building - Dubai Digital Park
Dubai Silicon Oasis – Dubai - uae
www.sawagroup.ae
+97145913338
asim@sawagroup.ae