The document proposes a digital marketing campaign for Ontario Place through SavvyMom Media. SavvyMom Media is an email newsletter and website targeting mothers in Canada. It has over 40,000 subscribers and high engagement rates. The proposal outlines SavvyMom Media's audience demographics, social media presence, and track record of helping advertisers reach mothers through quality content.
المشروع عبارة عن توفير بطاقة ذكية محفزة (MSC) يتم تسليمها لرواد الأعمال وأصحاب المشروعات الصغيرة بعد إنجاز إستصدار الرخصة.
البطاقة تحتوي على شريحة معلومات ذكية بالإضافة الى المعلومات على البطاقة.
يستخدمها رائد الأعمال في جميع ممارساته وتعاملاته التجارية.
البطاقة تحتوي على تصنيف الشركة بعدد من النجوم حسب الجودة و الإيراد والعائد على البلد.
The document outlines plans for The B Project, a company that transports partygoers. It discusses the specific environment including customers aged 16-40, food/drink/fuel suppliers, and competitors like discos. The general environment includes the socio-cultural impact on society and large young population in Seville. It also discusses future internationalization with subsidiaries in other countries managed locally but employing Spanish workers. Finally, it describes the board of directors' roles in hiring/firing, and a code of conduct centered around respect, equality, compliance and objectivity.
Social Media Valuation: A Point of View and MethodologyLaura Walker
What is the value of your social media efforts? How do you socialize that value with executives? This point of view and methodology offers a simple yet elegant approach to social media valuation.
Quinsignia 2013's 'Down Memory Lane' Round on historyPrithwish Nath
This is the history based round of NGHSS's intra-school quiz Quinsignia, from 15th Aug, 2013.
Contains : Trivia and Questions on interesting rare photographs
Fitting 36 Hours into 24 - SavvyMom's TipsSavvyMomMedia
The document is a presentation about the Babytime Show Seminar Series. It introduces the founders and describes the company SavvyMom Today, which aims to provide solutions for mothers' challenges. It then lists and briefly describes various tools and websites that can help with common to-do list tasks for mothers, such as household chores, home organization, appointments and schedules, food, shopping, kids and family, and finding mom time.
Australia is the only continent located entirely below the equator and contains unique wildlife like kangaroos, koalas, and dingoes. It is home to landmarks such as Uluru, the largest single piece of stone, and the Sydney Opera House, as well as natural wonders like the Great Barrier Reef which is habitat for many sea animals. Popular sports and snacks include surfing and beef jerky.
The document discusses the impact of railroads on the development of the American West in the late 19th century, including the cattle industry, transcontinental railroads, immigration, and elimination of buffalo herds. It also summarizes key aspects of Western expansion like the decline of the cowboy way of life, legendary figures like Buffalo Bill and Calamity Jane, the mining industry, conflicts over land use, and the myths and realities of pioneer life on the plains.
This document discusses various topics related to visualization and advertising management. It begins by defining visualization and discussing its historical uses. It then covers types of visualization like scientific, educational, information, knowledge and product visualization. It also discusses visualization strategies, elements of advertising execution like creative and media execution, and persuasion techniques used in advertising like pathos, logos and ethos. Finally, it briefly describes sales promotion tools and techniques.
المشروع عبارة عن توفير بطاقة ذكية محفزة (MSC) يتم تسليمها لرواد الأعمال وأصحاب المشروعات الصغيرة بعد إنجاز إستصدار الرخصة.
البطاقة تحتوي على شريحة معلومات ذكية بالإضافة الى المعلومات على البطاقة.
يستخدمها رائد الأعمال في جميع ممارساته وتعاملاته التجارية.
البطاقة تحتوي على تصنيف الشركة بعدد من النجوم حسب الجودة و الإيراد والعائد على البلد.
The document outlines plans for The B Project, a company that transports partygoers. It discusses the specific environment including customers aged 16-40, food/drink/fuel suppliers, and competitors like discos. The general environment includes the socio-cultural impact on society and large young population in Seville. It also discusses future internationalization with subsidiaries in other countries managed locally but employing Spanish workers. Finally, it describes the board of directors' roles in hiring/firing, and a code of conduct centered around respect, equality, compliance and objectivity.
Social Media Valuation: A Point of View and MethodologyLaura Walker
What is the value of your social media efforts? How do you socialize that value with executives? This point of view and methodology offers a simple yet elegant approach to social media valuation.
Quinsignia 2013's 'Down Memory Lane' Round on historyPrithwish Nath
This is the history based round of NGHSS's intra-school quiz Quinsignia, from 15th Aug, 2013.
Contains : Trivia and Questions on interesting rare photographs
Fitting 36 Hours into 24 - SavvyMom's TipsSavvyMomMedia
The document is a presentation about the Babytime Show Seminar Series. It introduces the founders and describes the company SavvyMom Today, which aims to provide solutions for mothers' challenges. It then lists and briefly describes various tools and websites that can help with common to-do list tasks for mothers, such as household chores, home organization, appointments and schedules, food, shopping, kids and family, and finding mom time.
Australia is the only continent located entirely below the equator and contains unique wildlife like kangaroos, koalas, and dingoes. It is home to landmarks such as Uluru, the largest single piece of stone, and the Sydney Opera House, as well as natural wonders like the Great Barrier Reef which is habitat for many sea animals. Popular sports and snacks include surfing and beef jerky.
The document discusses the impact of railroads on the development of the American West in the late 19th century, including the cattle industry, transcontinental railroads, immigration, and elimination of buffalo herds. It also summarizes key aspects of Western expansion like the decline of the cowboy way of life, legendary figures like Buffalo Bill and Calamity Jane, the mining industry, conflicts over land use, and the myths and realities of pioneer life on the plains.
This document discusses various topics related to visualization and advertising management. It begins by defining visualization and discussing its historical uses. It then covers types of visualization like scientific, educational, information, knowledge and product visualization. It also discusses visualization strategies, elements of advertising execution like creative and media execution, and persuasion techniques used in advertising like pathos, logos and ethos. Finally, it briefly describes sales promotion tools and techniques.
A multinational corporation (MNC) operates in more than one country. International marketing differs from domestic marketing in several key ways, including dealing with different political entities, legal systems, monetary systems, and trade restrictions between countries. Culture and society greatly influence business activities and decisions through changing consumer preferences, demographics, advertising techniques, and internal company policies. McDonald's primarily uses franchising as its entry model in foreign markets, which allows for rapid global expansion at relatively low cost and risk by transferring responsibilities to local franchisees. Market segmentation divides markets into distinct subsets to better target customer groups. The purpose of international market segmentation is to target segments across national borders in a standardized way to gain economies of scale while still adapting to local customer
The purpose of this article is to explore the trend of the defense technology changes in global market according with military threat changes that shaped the Industrial Military Production. And if the defense technology approaches communicate with today’s business representation of the defense industry.
This document discusses an MBA course on international business management. It covers several topics:
- The definition and benefits of globalization, such as increased trade and foreign investment. However, it also notes criticisms like exploitation of underdeveloped countries and increasing unemployment.
- A comparison of absolute and comparative advantage theories of international trade using examples. Absolute advantage looks at productivity differences while comparative advantage considers opportunity costs.
- Cultural factors for an Indian manager to be aware of when traveling to Japan, which values insular management, and the USA, which emphasizes directness, positivity, and persistence in business.
About the How to do Online shopping on Sportegenie.. As doing shopping is very simple and eay nd the procedure is given in the PPT. shopping at sportegenie is a also safe nd secure..
El documento presenta la misión, visión y objetivos del programa de Medicina Veterinaria de la U.D.C.A. Su misión es formar profesionales éticos capaces de manejar problemas de salud animal y pública a través de la docencia, investigación y extensión. Su visión es ser un programa reconocido a nivel nacional e internacional por su alta calidad y contribución a la salud animal y pública. Los objetivos incluyen contribuir a la prevención y solución de problemas de salud animal, formar competencias en salud pública veter
purpose of this article is to discuss workplace engagement. The word engagement has been used to refer to two different things in the HR literatures, personally and organizationally. Engagement from personal perspective is the Psychological state in which the person experiences the feeling of being engaged to something he loves, the feeling of being enthused, and the enjoyment. There are different models and definitions of workplace engagement, such as the definition by Bakkar et al. (2006).This paper highlights on the advantages and disadvantages of engagement.
Notable questions : Round 1 - #1, Round 2 - #1,6,8, Round 3 - #1,4,5,7, Round 4 - #1
The powerpoint file of the SciTech/IT quiz I hosted at Pailan's Antimatter fest on 3rd march 2015. Top 2 teams finished at 140 and 165 respectively.
Auguste Rodin fue un escultor francés nacido en 1840 que revolucionó el arte escultórico. Sus obras más famosas incluyen Las Puertas del Infierno, El Pensador y El Beso. Rodin utilizaba el cuerpo humano para expresar la psicología y los sentimientos. Aunque sus esculturas parecían realistas, a menudo usaba materiales poco convencionales como el yeso y el plastilina.
Maryam El Hamdi is looking for work and wants to learn English as she lives at 1 Bat. B. She may be an immigrant due to references to immigration in the document.
SavvyMom Media produces several eNewsletters and publications targeted towards mothers in Canada, including SavvyMom Today. It has over 45,000 subscribers and is the most influential eNewsletter for mothers in the country. SavvyMom's readers are highly engaged, with over 50% purchasing products mentioned in the newsletter and 60% recommending it to friends. The average reader is between 25-54 years old, has some college education, income over $75k, and 1.66 children. SavvyMom maintains a strong social media presence across platforms like Facebook, Twitter, YouTube and blogs to further engage its loyal community of mothers.
This very short document appears to contain a single word: "kufarsoom". There is no other context or information provided, making it difficult to determine the essential meaning or purpose.
Adapting to the demand economy with real-time consumer dataJason Kapler
This document discusses how marketers can adapt to the demand economy by leveraging real-time consumer data from social media. It notes that consumers now control their media consumption, accessing content across multiple screens and platforms. Real-time social media data provides insights into marketing performance directly from consumers. The document advocates that social media conversations can actively influence purchases and that monitoring brand discussions online is invaluable for understanding modern digital consumers. It argues that social media provides opportunities to both influence perception and uncover consumer trends through monitoring and analysis in real-time.
This document summarizes insights from a research panel of approximately 9,000 Hispanic mothers in the United States conducted by Todobebé, a company that provides media and resources for parents. Some key findings include:
- 73% of participants preferred Spanish, 79% were married, and 48% were full-time mothers
- 66% get parenting information from TV and 75% from the Internet
- 73% do most shopping at Walmart, 78% host at least one party per year, and 76% spend over $100 per party
The full document provides additional details on demographics, media usage, consumer behaviors, and spending habits to provide insights for marketers on the Hispanic mom segment.
The 5 keys to engage Millennial thinking - Fintech Americas, Miami October 2015Juan Lopez Salaberry
The document discusses characteristics and views of Millennials born between 1982-2000. It notes that by 2025, Millennials will represent 75% of the global workforce. While connected digitally, Millennials can feel disconnected and have more virtual than real relationships. They are seen as nomadic, seeking global opportunities, and less committed to employers long-term. The document also discusses challenges banks face in appealing to Millennials, including showing care, going mobile, creating engaging experiences, differentiating, and leveraging social media.
Conversion Conference: Conversion on Mobile DevicesSeth Berman
Seth Berman is the Director of Global Marketing at BabyCenter. He presented on BabyCenter's leadership in the pregnancy and parenting space, the rapid growth of mobile adoption in 2011, and tips for improving email and mobile web conversion rates. Some key points include:
- BabyCenter has 24 million users worldwide and is the #1 trusted source for pregnancy and parenting information.
- Smartphone adoption increased 50% from 2010-2011, with 1 in 3 Americans now owning a smartphone. Moms are 18% more likely to have a smartphone than average.
- 53% of moms purchase a smartphone after becoming a mom, prioritizing features like cameras, apps, and social media.
This document provides a summary of Kristen Purcell's presentation on teens and technology in 2012. Some key points:
- Teen internet and cell phone use remains high but has leveled off in recent years while increasing for older age groups. Fewer teens talk daily on cell phones but texting volume has increased.
- Most teens access the internet on a desktop/laptop rather than a cell phone. Location-based services are used by only 6% of teens overall.
- Differences exist among teen subgroups - older teens, those from higher income households, and Hispanic teens have higher rates of cell phone ownership and use.
The document summarizes the findings of a survey conducted by Vuclip about obstacles to education and interest in mobile learning. Over 80,000 people responded to the survey over 3 days. Key findings include that the top obstacle to education globally is lack of money, and career development was the top learning goal. Respondents showed strong interest in mobile education, especially in countries like Bangladesh, India, and the Philippines. The document proposes making affordable mobile devices and engaging content available to help democratize access to education worldwide.
A multinational corporation (MNC) operates in more than one country. International marketing differs from domestic marketing in several key ways, including dealing with different political entities, legal systems, monetary systems, and trade restrictions between countries. Culture and society greatly influence business activities and decisions through changing consumer preferences, demographics, advertising techniques, and internal company policies. McDonald's primarily uses franchising as its entry model in foreign markets, which allows for rapid global expansion at relatively low cost and risk by transferring responsibilities to local franchisees. Market segmentation divides markets into distinct subsets to better target customer groups. The purpose of international market segmentation is to target segments across national borders in a standardized way to gain economies of scale while still adapting to local customer
The purpose of this article is to explore the trend of the defense technology changes in global market according with military threat changes that shaped the Industrial Military Production. And if the defense technology approaches communicate with today’s business representation of the defense industry.
This document discusses an MBA course on international business management. It covers several topics:
- The definition and benefits of globalization, such as increased trade and foreign investment. However, it also notes criticisms like exploitation of underdeveloped countries and increasing unemployment.
- A comparison of absolute and comparative advantage theories of international trade using examples. Absolute advantage looks at productivity differences while comparative advantage considers opportunity costs.
- Cultural factors for an Indian manager to be aware of when traveling to Japan, which values insular management, and the USA, which emphasizes directness, positivity, and persistence in business.
About the How to do Online shopping on Sportegenie.. As doing shopping is very simple and eay nd the procedure is given in the PPT. shopping at sportegenie is a also safe nd secure..
El documento presenta la misión, visión y objetivos del programa de Medicina Veterinaria de la U.D.C.A. Su misión es formar profesionales éticos capaces de manejar problemas de salud animal y pública a través de la docencia, investigación y extensión. Su visión es ser un programa reconocido a nivel nacional e internacional por su alta calidad y contribución a la salud animal y pública. Los objetivos incluyen contribuir a la prevención y solución de problemas de salud animal, formar competencias en salud pública veter
purpose of this article is to discuss workplace engagement. The word engagement has been used to refer to two different things in the HR literatures, personally and organizationally. Engagement from personal perspective is the Psychological state in which the person experiences the feeling of being engaged to something he loves, the feeling of being enthused, and the enjoyment. There are different models and definitions of workplace engagement, such as the definition by Bakkar et al. (2006).This paper highlights on the advantages and disadvantages of engagement.
Notable questions : Round 1 - #1, Round 2 - #1,6,8, Round 3 - #1,4,5,7, Round 4 - #1
The powerpoint file of the SciTech/IT quiz I hosted at Pailan's Antimatter fest on 3rd march 2015. Top 2 teams finished at 140 and 165 respectively.
Auguste Rodin fue un escultor francés nacido en 1840 que revolucionó el arte escultórico. Sus obras más famosas incluyen Las Puertas del Infierno, El Pensador y El Beso. Rodin utilizaba el cuerpo humano para expresar la psicología y los sentimientos. Aunque sus esculturas parecían realistas, a menudo usaba materiales poco convencionales como el yeso y el plastilina.
Maryam El Hamdi is looking for work and wants to learn English as she lives at 1 Bat. B. She may be an immigrant due to references to immigration in the document.
SavvyMom Media produces several eNewsletters and publications targeted towards mothers in Canada, including SavvyMom Today. It has over 45,000 subscribers and is the most influential eNewsletter for mothers in the country. SavvyMom's readers are highly engaged, with over 50% purchasing products mentioned in the newsletter and 60% recommending it to friends. The average reader is between 25-54 years old, has some college education, income over $75k, and 1.66 children. SavvyMom maintains a strong social media presence across platforms like Facebook, Twitter, YouTube and blogs to further engage its loyal community of mothers.
This very short document appears to contain a single word: "kufarsoom". There is no other context or information provided, making it difficult to determine the essential meaning or purpose.
Adapting to the demand economy with real-time consumer dataJason Kapler
This document discusses how marketers can adapt to the demand economy by leveraging real-time consumer data from social media. It notes that consumers now control their media consumption, accessing content across multiple screens and platforms. Real-time social media data provides insights into marketing performance directly from consumers. The document advocates that social media conversations can actively influence purchases and that monitoring brand discussions online is invaluable for understanding modern digital consumers. It argues that social media provides opportunities to both influence perception and uncover consumer trends through monitoring and analysis in real-time.
This document summarizes insights from a research panel of approximately 9,000 Hispanic mothers in the United States conducted by Todobebé, a company that provides media and resources for parents. Some key findings include:
- 73% of participants preferred Spanish, 79% were married, and 48% were full-time mothers
- 66% get parenting information from TV and 75% from the Internet
- 73% do most shopping at Walmart, 78% host at least one party per year, and 76% spend over $100 per party
The full document provides additional details on demographics, media usage, consumer behaviors, and spending habits to provide insights for marketers on the Hispanic mom segment.
The 5 keys to engage Millennial thinking - Fintech Americas, Miami October 2015Juan Lopez Salaberry
The document discusses characteristics and views of Millennials born between 1982-2000. It notes that by 2025, Millennials will represent 75% of the global workforce. While connected digitally, Millennials can feel disconnected and have more virtual than real relationships. They are seen as nomadic, seeking global opportunities, and less committed to employers long-term. The document also discusses challenges banks face in appealing to Millennials, including showing care, going mobile, creating engaging experiences, differentiating, and leveraging social media.
Conversion Conference: Conversion on Mobile DevicesSeth Berman
Seth Berman is the Director of Global Marketing at BabyCenter. He presented on BabyCenter's leadership in the pregnancy and parenting space, the rapid growth of mobile adoption in 2011, and tips for improving email and mobile web conversion rates. Some key points include:
- BabyCenter has 24 million users worldwide and is the #1 trusted source for pregnancy and parenting information.
- Smartphone adoption increased 50% from 2010-2011, with 1 in 3 Americans now owning a smartphone. Moms are 18% more likely to have a smartphone than average.
- 53% of moms purchase a smartphone after becoming a mom, prioritizing features like cameras, apps, and social media.
This document provides a summary of Kristen Purcell's presentation on teens and technology in 2012. Some key points:
- Teen internet and cell phone use remains high but has leveled off in recent years while increasing for older age groups. Fewer teens talk daily on cell phones but texting volume has increased.
- Most teens access the internet on a desktop/laptop rather than a cell phone. Location-based services are used by only 6% of teens overall.
- Differences exist among teen subgroups - older teens, those from higher income households, and Hispanic teens have higher rates of cell phone ownership and use.
The document summarizes the findings of a survey conducted by Vuclip about obstacles to education and interest in mobile learning. Over 80,000 people responded to the survey over 3 days. Key findings include that the top obstacle to education globally is lack of money, and career development was the top learning goal. Respondents showed strong interest in mobile education, especially in countries like Bangladesh, India, and the Philippines. The document proposes making affordable mobile devices and engaging content available to help democratize access to education worldwide.
Children born to teen parents face increased risks such as premature birth, low birth weight, developmental problems, abuse and neglect, and cognitive issues. Teen pregnancy rates have declined but still occur frequently. The children of teen parents are more likely to drop out of high school and repeat the cycle of teen pregnancy. Teachers can help by creating a supportive classroom environment, communicating with parents, and not making assumptions about students' abilities based on their parents' age.
This document provides an overview and analysis of survey results from a study on the most trustworthy brands in Orange County, California. Some key findings include:
- Consistency was the most important behavior for building trust among Orange County residents. Ability was most important for those aged 45 and over.
- Females responded more strongly to all trust variables and found sincerity slightly more important than consistency. Males found consistency significantly more important than sincerity.
- The top 10 most frequently mentioned regional brands were analyzed based on measures of concern, consistency, sincerity, ability, and connection. Mother's Market & Kitchen had the highest weighted trust index score.
1) One third of parents say they have lost sleep due to a child coming into their room or bed in the past year, and 32% say they have lost sleep due to a child crying.
2) Younger parents, and those with babies/toddlers, preschoolers, or three children are most likely to report lost sleep from a child crying or coming into their room.
3) One in five parents say that upon welcoming a newborn, their other children slept less than before, with parents of babies/toddlers and preschoolers more likely to say this.
This document discusses segmenting the millennial generation based on life stages. Millennials range in age from 18-34 but have different priorities and financial situations depending on where they are in life. The document suggests dividing millennials into three life stages - dependent adults, those on their own, and those starting a family. These stages have differing characteristics like marital status, social media usage, wealth levels, and top concerns. Understanding these differences is important for businesses hoping to successfully market to millennials.
Dynamics Day 2012: Dynamics CRM case study - Young New Zealanders FoundationIntergen
The Young New Zealanders Foundation is a charity committed to developing life skills in youth. They used an outdated access database that was expensive to maintain and lacked functionality. They needed a stable, integrated solution to manage donors, fundraising, and communications more effectively. Dynamics CRM provided functionality out of the box to automatically process donations, email receipts to save on postage, monitor fundraising performance, and track supporter engagement. This allowed the foundation to focus more on its mission and have less reliance on a single administrator.
Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
Fundraising Today and Tomorrow and the Next Generation of Canadian Givinghjc
Canadian Fundraising Today and Tomorrow
Michael Johnston, Founder and President, hjc, gives a profile of four generations of Canadian donors: how do they give, where do they give, and how can you build the most effective relationship with them.
Toronto Seminar, October 22 2013
The document is a report on Indonesian millennials that includes findings from quantitative and qualitative research. Some key findings:
1. 19.5% of millennials stated Indonesia would be better with an Islamic caliphate system, with senior millennials and women having more potential to be exposed to radicalism. However, 81.5% support Indonesia as a republic.
2. Online-based social movements like donations and petitions are widespread among millennials. A fundraising app raised IDR 450 billion in the last 5 years for causes like disasters.
3. Millennials consider issues like free sex, clubbing and LGBT as morally wrong but are more tolerant of interfaith marriage, polygamy and divorce
Millennials will be 85 million strong in 2015, making them the largest living generation in history. As this group transitions into parenthood, tech-savvy, non-hierarchical Millennials will forever change the way brands must present themselves at point-of-sale.
Big Red Rooster's POV explores how Millennials' shopping habits and needs evolve as they move into parenthood.
The document discusses the effects of television on youth from ages 2-18 in three areas: perception, social development, and imitation. It argues that young children spend many hours watching TV which can distort their understanding of reality and cause them to mistake fictional characters as role models. As they get older, TV is said to promote prioritizing popularity and consumerism over community values and education. The document also suggests TV exposure is linked to increasing rates of attention issues and obesity in America's youth.
This report summarizes the findings of a survey conducted among private primary school students in Nigeria to understand their thinking and predict future behaviors. The anonymous survey covered topics like computer usage, e-commerce awareness, transportation to/from school, views on culture/politics, career aspirations, and more. Key insights found many students are exposed to travel, use computers mainly for games, are aware of major e-commerce platforms, view gender equally, and have aspirations to help their families.
This report summarizes the findings of a survey conducted among private primary school students in Nigeria to understand their thinking and predict future behaviors. The anonymous survey covered topics like computer usage, e-commerce awareness, transportation to/from school, views on culture, religion, careers and politics. Key findings show most students use computers for games and streaming, are aware of major e-commerce brands, hold progressive views on equality and have aspirations for their future careers and lives.
Originally designed for a webinar in collaboration with Cynopsis Media, this presentation details the power and influence of Gen Z, also known as Gen Edge, in the household.
WoM: Mom-Fluentials - Harnessing the Power of MomsUri Levanon
The document discusses mom-fluentials, who are influential mothers that exert significant influence over their peers' choices of brands, products, and services. Mom-fluentials are more likely than other mothers to be approached for advice, try new products before others, and regularly forward coupons, recommendations, and other information to their social networks. The document provides suggestions for identifying mom-fluentials, engaging them through events and communications, measuring the impact on perceptions, behaviors, and sales, and developing successful word-of-mouth marketing campaigns through this influential group.
WoM: Mom-Fluentials - Harnessing the Power of Moms
SavvyMom Media overview
1. •Make sure top titles are
20 Georgia
•Body text is 16 (or less
as needed) Verdana
•Chart titles should be
Arial 14
Digital Proposal for: Ontario Place
Submitted to: Ali Sifton
SavvyMom Media
Contact: Maggie Dymond
(416) 488-6667 ext.25
maggie.dymond@savvymom.ca
January 7, 2011
2. SavvyMom Media
SavvyMom Today is a permission-based eNewsletter delivered to moms’
inboxes every Tuesday and Thursday morning through our National,
Toronto, Vancouver, Calgary and Ottawa editions. We are mom’s secret
weapon: the trusted voice for women who are looking for tried and
tested solutions for their everyday dilemmas.
SavvyMom Today is the most influential targeted advisory eNewsletter
focused on mothers in Canada, offering advertisers a unique and focused
opportunity to reach the elusive Mom market through viral and word-of-
mouth marketing.
In addition to a robust website offering with special features and topical,
in-depth content, SavvyMom is very active in the social media space.
From Facebook, to Twitter and blogs, SavvyMom connects with a loyal
community of moms in a number of ways.
In addition to our core newsletter property, SavvyMom also publishes
monthly food (Eat Savvy), shopping (ShopSavvy) and birthday
(PartySavvy) editions
2 • SavvyMom Media
3. Our focus on quality content drives significant reader growth
Our Mission Statement
45000
40000
To develop, in our readers,
35000
trust, loyalty and a passion for
30000 2005
sharing our content, through 25000
2006
our single-minded focus on 20000
2007
2008
the highest quality editorial, 15000 2009
based on practical solutions 10000 2010
for moms’ everyday dilemmas. 5000
0
Number of subscribers
4. GENERIC – change as
needed
Our Target Audience
Age: 89% of our readers are
between 25–54 years of age Her Preferences
Education: 62% of our readers 98% reporting being Satisfied or Very
have a college or university degree, Satisfed with SavvyMom
and 16% also possess a post 62.3% report only reading SavvyMom,
graduate degree no other email newsletters or blogs
95% enter contests online
Household Income: 40% of our
65% of readers report checking their
readers have a HHI of $75K+ email multiple times daily
Children in the Home: 96% of our 97% of readers spend at least one
hour a day online
readers have at least one child,
63% of readers are online shoppers
with an average family size of 1.66
with another 33% using the internet to
children research what they will buy offline
Source: SavvyMom reader survey, August 2011
4 • SavvyMom Media
5. REMOVE THE
EXPLANATION ON
RIGHT
The average age of our readers’ children is 6.5 years old with the largest
segment of them being 3 years old
Number of Children
0 years old 1,469 5%
1 year old 2,995 9%
2 years old 3,206 10% • The distribution of the children’s
ages shows a beautiful bell shaped
3 years old 4,101 13% curve with the height being at 3
years old.
4 years old 3,791 12%
• The average age of the children
5 years old 3,204 10% (5.5 - 6.5 years old) differs from the
height of the bell curve (3 years
6 years old 2,528 8% old) because the older children
skew the average older.
7 years old 1,934 6%
8 years old 1,601 5%
Between 9 and 18 years old 5,880 18%
Older than 18 1,634 5%
Source: Reader enrollment data
0% 5% 10% 15% 20% 25%
% of Children (N=32,343)
5 • SavvyMom Media
6. Our readers have an average of 1.66 children per household
Number of Children per Household
1 child 51%
2 children 35%
3 children 11%
4 children or more 3%
% of Households (N=19,472)
Source: Subscriber database, January 2011
6 • SavvyMom Media
7. •Updated
Our exceptional level of reader engagement – key statistics
Reader Engagement Statistics
Key Metric SavvyMom Today Industry Average Multiple
Average Open Rate 40% 21.2% 2.0x
Click through Rate
20% 4.4% 4.5x
of Recipients
Our readers can’t live without us!
•98% report being satisfied or very satisfied with SavvyMom
•56% report never missing an issue
•60% have referred friends to SavvyMom.ca
•54% have purchased a product or service learned about on SavvyMom
“I just wanted to say “well done” – your team puts out a well written, well researched and
informative email that I actually use. Thank you.” Laura T – Calgary, AB
Sources: WhatCounts email statistics for all 2010 SavvyMom campaign results;
Bronto Email Delivery Statistics Benchmarking (January 2011, Publishing & Media
industry); SavvyMom subscriber survey (August 2010)
7 • SavvyMom Media
8. •Changed copy on blue
line
Our “Mom-fluence” is Contagious!
Even more than ‘A MUST READ!’… our subscribers spread the word…`PSSST…
YOU’VE GOT TO READ THIS!’
Our readers are highly engaged with our content
54% 92%
of Subscribers have
60% 62% of Subscribers rely on
of Subscribers recommendations of
purchased something Of Subscribers
have recommended fellow moms when it
they have read are exclusive
SavvyMom to comes to making
about in to SavvyMom
a friend purchases
SavvyMom
for the family
Source: SavvyMom subscriber survey (August 2010)
8 • SavvyMom Media
9. •Need to update
numbers in advance of
sending out
SavvyMom maintains a strong and growing social media presence with
thousands of fans and followers
xxxx
Blog Channel Facebook Fans
•Alternate channel for SavvyMom
•Expert bloggers
content
•Founders’ blog
•Photo contests
•Eat Savvy blog
•Tip of the week
Our Social Media Presence= opportunity
for brands to be part of the conversation
xxxx
YouTube Twitter Followers
•Video channel •Multi-author tweets
•Eat Savvy content •Alternate channel for SavvyMom
•Tip of the Week content as well as current event
commentary
9 • SavvyMom Media
10. Select Advertising Partners
Ensuring that our advertorial content is appealing to our readers helps
preserve our trusted brand
10 • SavvyMom Media