Savlon Selling Activation
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The document outlines an activation plan to promote sales of Savlon antiseptic products through door-to-door marketing. The plan involves teams promoting discounted products and gifts in high-density apartment communities in Dhaka over one month. Fifteen teams of brand promoters and supervisors will market to targets, provide information on offers like 10% discounts or wristbands, and look to boost sales and awareness of Savlon products in the target areas.
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Savlon Selling Activation
- 2. Grab Attention Of The Customers Stay On Top of the Mind Of TG Creating Interest Point Boost Up Sales Objectives
- 3. Products
- 4. Products Antiseptic Bar Soap Hand Wash Active Active Mild Fresh Aloe Vera Antiseptic Cream Liquid Antiseptics Blue Ocean
- 5. Activation Idea Activation Team Will Roam House To House And Sell ACI SAVLON Products They Will Target Zone Wise And Knock Door To Door. Those Who Buy From The Activation Team Will Get Certain Amount Of Discount. Again We Will Distribute Wrist Band As Souvenir
- 7. Dhanmondi Mohammadpur Bonany Mirpur Rampura Old Dhaka Venue
- 8. Activation Duration It Will Be A 1 Month Project. For Apartment Housing Society Activation, 10 Teams Will Work on Friday, Saturday & Sunday
- 9. Activation Offer Activation Offer Could Be: Discount Rate Sell (10 % Discount) Free Gift (Wrist band)
- 10. Activation Personals 15 Teams [1 Male BP + 1 Female BP + 1 Mascot] Will Be Monitored By 3 Field Supervisor & Followed By The Project Manager. BP’s Will Communicate With The People And Influence sales, Tell About The Offer. 3 Supervisor Will Supervise, Maintain & Lead Different Teams Project Manager Will Be Responsible For Ensuring The Target & Giving Updates
- 11. Activation Branding Materials Mascot BP Dress (T shirt, Cap, Converse) Leaflets Wristband
- 13. Expected Outcomes Sales Boost up Reach Potential TG Create Interest Point Stay on Top Of The Mind
- 14. Have We Missed Any Thing Questionnaire
- 15. Thank You !