Jagdish Upasne gave the concluding lecture at the National Institute of Mass Communication and Journalism's two-day media convergence meet. He discussed the history of world journalism and how Indian media is following a similar path towards cultural renaissance. Upasne told upcoming journalists to be a source of information rather than the final destination. The second day saw sessions on advertising, public relations, and radio that explored their converging and diverging aspects.

1. Press Note
Save journalism to save democracy: Jagdish Upasne
NIMCJ media convergence meet concludes
Ahmedabad
15 the may 2011
The two day media convergence meet organized by National Institute of Mass
Communication and Journalism concluded today with lecture from Jagdish Upasne ,
executive editor of India Today (Hindi).
The second day of the meet saw very diverged yet converging forms of media like
advertising, public relations and radio sessions. The concluding session was by Jagdish
Upasne who gave a brief idea on the history of world journalism and the same road map
on which Indian media is traveling today and moving towards a cultural renaissance. For
the upcoming journalists he told them to be a hub of information and not destination.

2. Shri Chandan Nath, from Ignite Mudra, gave multiple teachings about advertising by one
simple guru mantra that advertisement comes from understanding your prospective
audience. Shri Sanjay Hemady , COO , HIT FM 95, an international FM gave the insight
for a radio revolution which is waiting to come with the third phase of licensing. The
spinning in and out on Public relations was done by Tushar Panchal, director, Strategic
marketing, APCO Worldwide.
The meet concluded with the recitation of the national anthem and a song composed by
the graduating students of the final year.