Braskem, a Brazilian petrochemical company, implemented SAP's global availability to promise (GATP) functionality to optimize its supply chain processes. This increased sales forecast accuracy by 18% and reduced logistics costs by 90% through better inventory management across plants. The SAP implementation allowed Braskem to fulfill customer orders faster, boosting customer satisfaction. The return on investment was realized within the first year after implementing GATP in SAP Advanced Planning & Optimization.

1. SAP Business Transformation Study | Chemicals | Braskem
Braskem: Increases Sales Forecast
Accuracy and Reduces Logistics
Costs by Optimizing Supply Chain
Braskem was created by the merger of several Brazilian
petrochemical firms. It optimized supply chain processes,
increased sales forecast accuracy, and reduced costs for its vinyl
business after implementing the global availability to promise
(GATP) functionality in the SAP® Advanced Planning &
Optimization component, part of the SAP Supply Chain
Management application.
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2. SAP Business Transformation Study | Chemicals | Braskem
TOP BENEFITS ACHIEVED
Executive overview
“The SAP implementation has had a strong impact on how Braskem fulfills customer demands,
thanks to improved inventory management. The return on the investment has been extremely fast.”
Roger Ueno, Processes and Systems, Braskem
90%
Reduction in inefficiency-
related logistics costs
18%
Increase in sales
forecast accuracy
$3million
Value generated in
first year after
implementation
BUSINESS TRANSFORMATION
The company’s top objectives:
•• Integrate operational areas and improve planning
•• Increase sales and improve customer service through automatic
identification of alternative sources of supply and product replacement
opportunities
•• Acquire real-time visibility over inventories of finished goods
•• Establish a process to prioritize sales orders, considering volume and quota
restraints
The resolution:
•• Implemented the global availability to promise (GATP) functionality in the
SAP® Advanced Planning & Optimization component
•• Chose the GATP approach to better understand inventory levels across
several plants and plan how orders would be fulfilled
The key benefits:
•• Increased the accuracy of sales forecasts through better inventory
management
•• Boosted customer satisfaction through faster fulfillment of orders
•• Reduced costs in logistics and supply chain management
Company
Braskem
Headquarters
São Paulo, Brazil
Industry
Chemicals
Products and Services
Thermoplastic resin and green
polyethylene, produced from
sugar cane instead of oil
derivatives
Employees
6,750
Revenue
US$27.7 billion
Web Site
www.braskem.com.br
Partner
MGS Consulting
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CMP16751(11/11)