Sanjeev Gupta is the managing director and chief executive officer of Global Advertisers. His commitment to innovation, service and strategic media planning has helped clients foster lasting communications between consumers and brands. In an industry first, Sanjeev created dedicated cells comprising media planners, marketers and operations personnel that cater to specific market segments like finance, entertainment and films, corporate, IPOs and retailing. For more visit: - www.globaladvertisers.in

1. Sanjeev Gupta
Were the outdoor campaigns of political parties managed or
handled differently in the Lok Sabha elections of 2014 than they
were earlier?
Sanjeev Gupta, MD, Global Advertisers
says there were indeed a number of firsts
in these elections. More mobile vans with
mounted hoardings were used in this
campaign than ever before. Parties used
concepts like chai pe charcha and e-
chaupal and successfully harnessed
cutting edge technology and offered it to
voters in different parts of the country,
which created quite a buzz. Even with
traditional outdoor advertising the
complimentary role of online and mobile
media has increased several fold. These
changes hint at the shape of things to
come. This time, special creative content was designed for specific
locations for better impact. There were cut-outs, LED, back-lit, 3-D
and digital displays. The power of outdoor advertising was displayed
like never before in this election. We could deliver thanks to our super
competent media team, planners and mounters. You can see that the
approach has worked for parties that handled it well.
www.globaladvertisers.in