MARKET SEGMENTION

4.  Demographic segmentation might be the
first thing people think of when they hear
‘market segmentation’. This is perhaps the
most straightforward way of defining
customer groups, but it remains powerful.
Demographic segmentation looks at
identifiable non-character traits such as:

5.  Age
 Gende
 Ethnicity

6.  Psychographic segmentation is focused on
your customers’ personalities and interests.
Here we might look at customers and define
them by their:

7.  Personalit
y traits
 Hobbies
 Life
goals

8.  By comparison, geographic
segmentation is often one of the
easiest to identify, grouping
customers with regards to their
physical location. This can be
defined in any number of ways:

12.  Market segmentation involves dividing a large
homogenous market of potential customers
into clearly identifiable segments.
 Customers are divided based on meeting
certain criteria or having similar
characteristics that lead to them having the
same product needs.
 Segments are made up of customers who will
respond similarly to marketing strategies.
They share common interests, needs, wants
and demands.

13. Market segmentation allows
companies to learn about their
customers.
They gain a better understanding of
customer's needs and wants and
therefore can tailor ...

15.  Buyer behavior refers to the decision and acts
people undertake to buy products or services
for individual or group use. It’s synonymous
with the term “consumer buying behavior,”
which often applies to individual customers in
contrast to businesses.

18.  Informationsearch
 After understanding the need for a product or
service, the buyer starts looking for
information. They might obtain it from
different sources (friends, commercials, mass
media). For example, a prospect may start
browsing email automation solutions, read
reviews, etc.

19.  Evaluationof alternatives
Once all the necessary information has
been gathered, the buyer starts to evaluate a
choice. They might compare key features and
pricing, looking for advantages of one tool
over all others.

20.  Purchasedecision
 After evaluation, the buyer makes a purchase
decision. For example, they start their free
trial or purchase a paid plan
 Evaluationof alternatives
Once all the necessary information
has been gathered, the buyer starts to
evaluate a choice. They might
compare key features and pricing,
looking for advantages of one tool

21. Purchasedecision
After evaluation, the buyer
makes a purchase decision. For
example, they start their free
trial or purchase a paid plan

22. THANK YOU