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Life Sharing IBM – Practice  Monday, May 17th 2010 By: Sandy Wahyudi, MM, MA.
9 years ago ……. 2001 Civil Eng.
8 years ago….. 2002 First Love
7 years ago…. 2003 Independent
2005 5 years ago… Social
4 years ago….. 2006 Wedding
3 years ago….  2007 Branch RukoKenjeran Palace Satelit Town Square RukoPanjangJiwoPermai
2 years ago…… Downgrade  2008
1 year ago…. 2009 Doctorate
NOW…. 2010 BPU  R. 203
Marketing Best Practices STP Tagline  Branding
Segmenting  Demography Geography  Psychographic
Targeting  Offering 1 TARGET Offering 2
Competitive advantage Tagline One statement of our competitive advantage. Positioning  Focus  Differenti-ation Cost Focus  Limited segment Differenti-ation Cost Leadership  All  segment Low cost High  cost
QUIZ, what brand?
QUIZ, what brand?
BRANDING                                            Brand awareness Brand image                                        Brand association             Brand identity
BRANDING Brand extension                                                   Brand family  Brand loyalty                                    Brand leader Brand equity
How about You?? Food & Beverage industry: ,[object Object]
Es Deg2an (esdegan)
Froyoholic (frozen yoghurt)
Fruits Armada (sirup)
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Sandy's Life Sharing in IBM

Editor's Notes

  1. Sebelummasuk, video sukses 1
  2. Bingung, tidaktahutujuansetelahkuliah, ygpentingsuka. PM: apakahandamasuk IBM sptsy?
  3. Di kampuswaktudapatpacar, susahkalaustlh lulus, PM: pacarseiman,dansepadanbuatkuliahlbhsemangat
  4. Pacaranjgnpakaiuangortu, PM: walauortumampu, lbhbaikjkpypendapatansdr.
  5. Stlh lulus, nazar hrs dibyr, PM: jgnlupahidup hrs seimbang. Stlhkembali SBYkerjadikantorortu
  6. Married, bukatokoplastik, kuliah S2, beli franchise Edam, buka SC. PM: hdpmandirilbhenak.
  7. Kuliah S2 theologi, mulaingajardiUkpetra, PM: sistembelumbaku, jgnbkcabang dl.
  8. Krnsukoganti, pengaruhdgnkinerja lain. PM: lbhbaikkualitasdrpadakuantitas. Mulai lulus S2
  9. Ketemupakdennydikampus. PM: raihlah cita2 setinggilangit.
  10. Br 2 blndi UC namunsdhkerasan, PM: kerjauntukThn, pendapatankanan-kiri, istri:usaha, suami:prof.
  11. Hubunganantaraketigadiatasdijelaskandulu
  12. Profil demografi: usia, jenis kelamin, pendidikan, status sosial, dll.Profilgeografi: wilayahnegara, provinsi, kota, kecamatan, kode pos, dll.Profilpsikografi: kepribadian, nilaibudayasetempat, gayahidup, dll.Ketigacaradiataslakukansemuasegmentasinya
  13. Kalaudi SC, semuasegmenusiadijadikan target sebabsegmentasiberdasarkan status sosial, pendapatan
  14. SC comp adv: fokus differentiation (segmentertentu, kelaskecil, guru sekolah, karakterbuilding,dll)SC  tagline: learning knowledge, building character
  15. Kuis: setiapmhskeluarkansecarikkertas, tulis no.1-20, tampilkan slide selama 10 detik, tuliskanygdiingatselama 30 dtk. Tukarkertaskesblh u/ dinilaibenarbrp. Benarterbanyakdapatcoklatditanyadrbenardiatas 5, 10, 15, dst. PM: andacenderungmengingatprodukdgn brand plgkuat.
  16. Kuis: setiapmhskeluarkansecarikkertas, tulis no.1-20, tampilkan slide selama 10 detik, tuliskanygdiingatselama 30 dtk. Tukarkertaskesblh u/ dinilaibenarbrp. Benarterbanyakdapatcoklatditanyadrbenardiatas 5, 10, 15, dst. PM: andacenderungmengingatprodukdgn brand plgkuat.
  17. Mengapabelajar branding? Sebab brand lebihpentingdari branch. Cerita coca-cola & sampurnab. awareness: andatahui-phone?b. image: persepsiandathdpi-phone?b. association: produkapakahyamahaitu?b. identity: logo merekhonda?
  18. b. extension: versacepunyaapasajaselainparfum?b.family: Bakrie punyamacam unit bisnis, namunselaluadabakrie-nya: bakrie telecom, bakriefinance,dllb.loyalty: apakahandamaureladgnkeadaanlapar u/ menunggubaksopakKusygantripdhldisebelahadabaksopak Jo ygsepi?b. leader: Aqua hargamahaltetapdiminatib.equity: coca-cola hargamereksajapuluhanmilyardolar US.
  19. Tiapkategori, majusatuoranguntuk sharing STP, tagline, branding ygdilakukan.
  20. Tiapkategori, majusatuoranguntuk sharing STP, tagline, branding ygdilakukan.
  21. Tiapkategori, majusatuoranguntuk sharing STP, tagline, branding ygdilakukan.
  22. Tiapkategori, majusatuoranguntuk sharing STP, tagline, branding ygdilakukan.
  23. Akhirkuliahputar video sukses 2