This document discusses Vodafone's mHealth approach and remote care services case studies. It outlines Vodafone's mission to improve healthcare outcomes and quality of life through increased flexibility and freedom using mHealth solutions. Examples are provided of telemedicine between doctors and specialists in Greece, hospital-to-home intravenous treatment in the UK, and remote condition management for oncology patients in Egypt.

1. A New Way of
Working to Support
Better Patient
Outcomes
Sarah Sanders
Head of Global mHealth Marketing
Vodafone mHealth Solutions
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2. Agenda
• Industry Revolutions
• Vodafone mHealth Approach
• Remote Care Services Case Studies
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3. The music industry revolution
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4. Over 5 billion mobile phone connections worldwide
Wireless Intelligence 2010
An iPhone has more processing power than the North
American Air Defense Command did in 1965
Fredrick Knight, Over 3bn Connected & Counting 2011

5. The communications industry revolution
Complexity / fragmentation
Video calling
Email Conferencing
Fax SMS/MMS Social media
Morse code Telephone Voicemail Mobile phone IM
Time
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6. SWITZERLAND
Reimbursement limitations for orphan drugs
Swiss Federal Court, 23 November 2010
GERMANY ITALY
20% of population > 65 today growing to
30% by 2050
CIA World Factbook 2010, WHO predictions
UNITED KINGDOM
NHS to make savings of 20% over the
next four years
The Telegraph, 23 June 2010
EUROPE US
10% of European GDP is spend on
TANZANIA
healthcare in 2007 up from 7% in 2000. US
0.02 physicians per 1’000 people vs.5.8 in
is already at 17%
OECD and Eurostat Monaco
Nationmaster.com 2011
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7. The healthcare industry revolution?
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8. Our mission
“IMPROVE HEALTHCARE OUTCOMES AND QUALITY OF LIFE
BY GIVING PATIENTS AND HEALTHCARE PROFESSIONALS
INCREASED FLEXIBILITY AND FREEDOM”
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9. Our Solution Areas
NEW WAYS OF WORKING
MHEALTH PROFESIONAL
UNIFIED COMMUNICATIONS
MHEALTH HOSPITAL TO HOME
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10. Doctor to Specialist Telemedicine
REMOTE CARE SERVICES GREECE
• Pilot launch in 2006, live roll-out in 2008 in 17 remote municipalities
• More efficient use of resources through remote diagnosis and treatment
consultation between local doctors and centralised specialists
• Expansion to 30 Greek municipalities in 2011
• New pilot scheduled for Albania
“The telemedicine program allows
me to offer a much more effective
treatment to my patients here in
Aliveri “
Nikos Dimitros, GP Aliveri Health Centre
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11. Hospital to Home in Intravenous Immunoglobulin
REMOTE CARE SERVICES UK
• Commercial pilot during 2011 with Baxter Healthcare
• Making care more accessible for patients, effective for
providers, and affordable for payers
• Deployment of Vodafone’s secure and reliable managed
service capability
HOSPITALS CAN FREE UP RESOURCES
WHILST PATIENTS CAN INTEGRATE THE
TREATMENT IN THEIR EVERYDAY LIFES
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12. Condition Management for Oncology Patients
REMOTE CARE SERVICES EGYPT
• Commercial project starting in summer 2011
• To improve diary compliance, speed up time to database lockdown, and reduce
patient drop-out
• Deployment of a secure and reliable managed service capability platform
IMPROVING
COMPLIANCE,
RETENTION, AND
QUALITY OF DATA
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13. Thanks
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