This document outlines a social media strategy for Maruti Suzuki to promote the new Swift model using the hashtag #ThrillRedefined. It suggests posting organic content 3 times a week on Facebook and Instagram showing how the Swift provides a thrilling driving experience and makes travel easy. It also proposes a web series about a man who finds joy in photography and takes a solo road trip in his Swift to redefine thrill in his life. Paid advertisements on websites would provide information about the new features and loan schemes. Listicles would share articles on thrilling travel experiences and how people have redefined life through meaningful experiences and transformations.

1. Maruti Suzuki Swift
Social -Way Forward

2. Current Social Scenario -

3. #PushYourLimits

4. Keeping the current communication in mind #PushYourLimits. We have to think what's next?
#ThrillRedefined
Since Maruti Suzuki is being launched with outstanding new features, it would not only provide a
thrilling experience but also introduce a new whole new meaning to excitement. This hashtag
would express that the new model by Maruti Suzuki will redefine the meaning of thrill by providing
an experience that is beyond of being just ‘thrilling’.

5. Each week, we could include 3 posts, which talks about #ThrillRedefined.
The 3 days would be Monday, Friday & Sunday. All evening posts.
Monday - Audience are generally clogged with work, often they go to the internet to find something exciting.
Friday - Weekend sets in with Friday. Audience looks for content, which can boost their life.
Sunday - Audience stays in a very relaxed mood on a Sunday.

6. Example -
FB Live Video Poll !
What features would you like to see in the all new
Maruti Swift features? #ThrillRedefined
Poll ends in 4 hrs
Organic Content
Feature Post
It is all about that neat touch!
Planning to upgrade your ride? Here are some
#ThrillRedefined upgrades that you cannot afford to
miss!
Example -

7. Organic Content
Real and natural pictures always works well for Instagram. So for
#ThrillRedefined, we do the same kind of thing. With our Swift car we’ll show,
how the car travels in various places. How easy traveling becomes with Swift
will be emphasized besides, showing the natural feel. When you pack your bags
and go out without thinking twice, you experience a redefining trilling moment.

8. Organic Content
Web series – We show a young guy of around 28 years old, who is a working IT professional. His life is basically sorted,
right from having a good looking girlfriend to a supporting family. However, he is still not contented with his life as he
searches for something in his life. One day, while cleaning his room, he founds his old camera and recollects the joy
that he used to get from his first love, i.e. photography. He decides, before getting married, to go for a solo trip
accompanied with his camera and his Swift car that would eventually drive him to redefine thrill in his life.
Example -

9. Paid Content
Generic Paid Advertisement
Make a Website which talks about #ThrillRedefined & new
added features ( should also provide info of easy loan
schemes and store locators)

10. Listicle
1. #ThrillRedefined experiences? (Articles and blog posts relating to travel, adventure, solo trips, life-
time thrilling experiences , etc).
2. How to #ThrillRedefined your life! ( Blog posts relating to real life experiences that has given a new
meaning to somebody’s life, transformation of a person dwelling in despair to re-shaping life in a
positive manner, journey of an ordinary person to a F1 racer)
Websites to be used -

11. Thank You.