The document summarizes research conducted on the market share and consumer preferences for Samsung LCD televisions in Guwahati City. Primary data was collected through surveys of 100 consumers and 40 dealers. The analysis found that Samsung had a 50% market share among LCD TV users in Guwahati. Among dealers, Samsung LCD TVs had the highest sales. However, in the rest of Northeast India, Sony had the largest market share, followed by LG and Samsung. The conclusion is that while Samsung leads in Guwahati, the rest of the Northeast market remains largely untapped compared to competitors like Sony and LG.