The document summarizes the key trends of the Preview Summer16 retail season, including Neo Comfort, Modern Utilitarian, Clever Tailoring, and Manufactured Artisanal styles. Soft fabrics and loungewear silhouettes are popular for comfort, while utilitarian pieces mix with tailored styles. Manufactured artisanal pieces take inspiration from places like India and the 1970s. Cut out pieces and retro prints from the 1960s-1970s make the season fun and sexy.

1. TZB17TZB17
the future, nowthe future, now
RETAIL PREVIEW
SUMMER16
RETAIL PREVIEW
SUMMER16

2. P
review summer16 season has taken over the retail market and
the main trends are now more evident at the high street. The
temperature is not rising yet but all fashion retailers launched
their resort collections. They are moving fast.
The Preview Summer16 most important trends are: Neo Comfort, Modern
Utilitarian, Clever Tailoring, and Manufactured Artisanal, Cut Out and
Contemporary-retro
The new concept of comfort was designed specially for consumers with
use of soft fabrics, maximized and glamorous loungewear silhouettes
in a complex architecture of clothing through multiple combinations of
details, silhouettes, trimmings, patterns and prints.
A clever and modern tailoring arrived this season with simplicity and
beauty accompanied by the utilitarian pieces in a mixture of styles.
Retail is fantastically making the flair artisanal in manufactured clothing
Cut out and cropped pieces make the summer even sexier and really fun.
Slim silhouettes, micro lengths, patterns and prints all inspired by the
grooving of 60’ and 70’.
The summer is here and it changes every week, the retail is unstoppable.
P
review Summer16 domina o varejo no hemisfério norte e as
principais tendências tornam-se mais evidentes nas principais lojas.
A temperatura ainda não está subindo, mas o varejo já lançou suas
coleções de Alto Verão em sintonia e agilidade.
As principais tendências do Preview Summer 16 são: Neo-conforto; utilitário
moderno, alfaiataria inteligente e artesanal industrializado, cut-out e o retrô-
contemporâneo.
O novo conceito de conforto foi desenhado especialmente para os
consumidores, usando tecidos macios, silhuetas maximizadas e loungewear
em puro glamour em uma arquitetura complexa através de múltiplas
combinações de detalhes, silhuetas, aviamentos, padronagens e estampas.
Uma alfaiataria inteligente e moderna chegou nesta estação no hemisfério
norte com simplicidade e beleza acompanhada pelas peças utilitárias em
uma mistura de estilos.
O varejo traz um fantástico flair artesanal em roupas fabricadas.
Peças cut-out e cropped fazem o verão ainda mais sexy e divertido.
Silhuetas alongadas, comprimentos micro, padronagens e estampas
inspiradas pelos anos 60 e 70.
O verão chegou, mas o varejo caminha para frente, ele nunca para.
RETAIL INFORMATION
preview summer16
RETAIL INFORMATION
preview summer16
EN.UK
PT.BR

3. RETAIL INSPIRATION
preview summer16
RETAIL INSPIRATION
preview summer16

4. B
e amazed by TZB17, our new information bureau for this
week.
In this report you will get instant visibility of the retail’s
anatomy and all the super fresh trends that are happening
right now on the retail market.
The Preview summer16 is blooming in loose cool silhouettes getting
ready for a hot season.
Manufactured artisanal pieces inspired by India, boho and 70s are
major elements for all retailers this week.
A touch of lightness in aqua colour mood appears in the stores.
Celebrating an impeccable work in visual merchandising, all shapes,
colours and details in a fantastic presentation of their designs.
It’s end-May and the pieces are starting to have slower releases.
Ready for summertime, all resort collections are in the stores right
now.
We observe that some fast retailers are starting to experiment a
little in anticipation of next season, especially with colours.
I
nspire-se com o TZB17, o nosso novo bureau dessa
semana.
Nele, você terá acesso as tendências mais importantes
que estão acontecendo no varejo do hemisfério norte
nesse exato momento.
O artesanal manufaturado são vistos em peças com
inspiração nos caminhos da Índia, nos anos 70’ em uma
boho vibe.
Com um toque de suavidade, a tonalidade azul aqua
começa a aparecer nas principais lojas do varejo.
Celebramos cores e formas em um trabalho impecável de
apresentação de VM no varejo.
Quase no final de Maio, onde novas criações preview
summer16 começam a diminuir e o varejo inicia uma
pequenaantecipaçãoespecialmenteemcores,preparando
o mercado para a próxima estação.
tZB 17
retail • preview summer16
tZB 17
retail • preview summer16
PT.BREN.UK

5. 19-3909 TCX 11-1001 TCX 17-1449 TCX
14-1159 TCX 16-4610 TCX
pantone
retail • preview summer16
pantone
retail • preview summer16

6. pantone•harmony
retail • preview summer16
pantone•harmony
retail • preview summer16
TOP COLOURSTOP COLOURS

7. technical
drawing
technical
drawing
retail • preview summer16retail • preview summer16

8. key-piece/ frontkey-piece/ front
Colour Trend
+ Romantic +
Tencel/Lyocell &
Organic Hemp +
Unfinished Hemline
Cor Tendência
+ Romântico +
Tencel/Lyocell e
Cânhamo Orgânico
+ Barra Desfiada

9. key-piece/ backkey-piece/ back

10. technical
drawing
technical
drawing
Technical Note
• Silhouette: mini dress “U” neck
• Fabric: chiffon
• Trimming: fabric –covered button
20mm
• Detail: 3 layered flounce;
openwork; built-in pocket; layered
hemline
• Finishing: unfinished hemline
Ficha Técnica
• Silhueta: vestido gola “U” mini
• Tecido: chiffon (tencel/lyocell e
cânhamo)
• Aviamento: botão forrado 20 mm
• Detalhe: três babados sobrepostos;
vazado; bolso embutido lateral;
barra sobreposta
• Acabamento: barra desfiada

11. key-piece/ frontkey-piece/ front

12. key-piece/ backkey-piece/ back

13. key-piece/ backkey-piece/ back

14. detail
retail • preview summer16
detail
retail • preview summer16

15. Retro60 + Latin American Pattern + Fringe + Modern Tailoring +
Manufactured Artisanal
Retro60 + Padronagem Latino Americana + Franja + Alfaiataria Moderna + Artesanal
Manufaturado
key-piece/ frontkey-piece/ front

16. key-piece/ frontkey-piece/ front

17. key-piece/ frontkey-piece/ front

18. key-piece/ frontkey-piece/ front

19. key-piece/ frontkey-piece/ front

20. key-piece/ backkey-piece/ back

21. key-piece/ backkey-piece/ back

22. style
retail • preview summer16
style
retail • preview summer16

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