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Zero
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Contents
Synopsis 	 ...5
Cross sector analysis ...6,7
Trend direction:Womenswear ...8,9
Catwalk analysis ...10-17
Sillhouettes  ...18,19
Key shapes ...20-23
Range plan ...24
Fabric...26,27
Texture...28
Colour...29-32
Styling...34-36
Accessories...37,38
Details...40-44
Branding, labelling and packaging ...45
Wearable technology ...47
Blue sky thinking ...48-50
Bookshelf...51
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Synopsis
| Climate change is no longer a conspiracy, ice sheets are melting, temperatures are rising and
species are disappearing. Each year, human consumption is increasing and we are losing touch
with the natural pace of the planet. Our level of consumption has now led us to the
anthropocene age in which human activity has been been the dominant influence on climate
and the environment. Our demand for faster and more frequent, low-price product has bought
us all to an undeniably scary, daunting and important milestone at which every human being
must change their lifestyle and demand change from the companies that fund them.
A clarity in what we deplete is needed, with upfront labelling, honest selling points, visible
corporate responsibility and a genuine durability promise. Consumers need a peaceful,
slower, cleaner and resourceful approach to products to make them feel less culpability for
the ever lasting damage to our home. Functional, organic garments made from renewable and
biodegradable fabrics will phase in the idea of slower, anti-consumption lifestyles, revitalising
the consumers idea of what sustainable really means. Low impact will no longer be viewed as
boring or uninspiring. Being individual while solicitous in purchaisng items will become
normal and brands will have to accommodate.
Gentle and earthy colour pallets will prove a grateful approach towards natural resources and
encourage a return to basics. Facilitating loose silhouettes with large pockets, quick
fastenings and the ability to layer up for any season fosters a feeling of consistency,
productivity and resourcefulness. Detoxing our life must now go beyond the way we travel
and eat, we must pursue clean living in everything we buy, use and wear; not only to save the
planet, but to save ourselves from the stress, anxiety and low self worth extreme consumerism
inflicts on us.
Preserving our one and only home planet now requires a fresh, elementary approach, utilising
our technological advances, reducing our fear of desertification, climate change and extinction.
6
Crosssectoranalysis
|Clean|Fresh |Durable|Natural |Raw |Clarity |Precise|Sharp |Honest
7
|Authentic|Bare|Efficient |Responisble |Minimizing |Resourceful|Concious
8
Trenddirection:Womenswear
Relaxed|Functional|Pracitcal|Loose|Pure|Subtle|Layered
9
Classic|Utilitarianism|Modern|Linear|Refined|Transitional|Neutral
10
Catwalkanalysis
AnthonyThomasMelilloprefall2016
| Casual
|Active
| Gentle
| Subtle
| Modern
|Linear
11
| Elegant
| Soft
| Stripped back
| Draped
| Layered
|Simple
12
S/S2016:TIBI
| Refined
| Gentle
|Airy
| Free
|Light
|Nude
13
| Loose
| Functional
|Asymmetrical
|Transitional
| Slouchy
| Utilitarianism
14
CalvinKlienPreFall2016
|Open
|Contrast
|Straight
| Layered
| Oversized
|Neutral
15
| Classic
|Wide
| Masculine
|Draping
|Jut
|Poised
16
YeohleeResort2016
| Practical
| Oversized
|Sleek
| Basic
| Straight silhouette
|Versatile
17
| Functional
| Clean
| Gender neutral
| Genderless
| Draped
| Classic
18
Silhouettes
|Lightweight layering |Oversizing
19
|Straight sillhouette |Draped
20
Keyitems
| Classic, clean lines and simple cuts refine modern day practical key items.Wide leg
trousers and turned up joggers add a masculine feel, while loose layering and varying lengths
prove the versatility of the trend. Scooped and v necklines offer a variety of possibilities
when layering and large, accessible pockets and quick fastenings highlight the functionality of
the garments.
21
|V-neck camisole
Spaghetti straps
Finishing at the hips
| Basic white shirt
Spread collar
Long cuffs
| Polo neck knit jumper
Oversized
Dropped sleeves
22
| Jogger style trousers
Drawstring waist
Turn ups
| Flares
Oversized pockets
Fitted waist
| Pencil skirt
Mid length
Fitted with waist darts
23
| Long leg dungarees
Masculine
Front and back pockets
| Maxi coat
Streamlined
Oversized
| Mini shift dress
Front facing pockets
Sleeveless
24
Rangeplan
25
| Relaxed |Loose|Pure| Subtle |Neutral
26
CoreFabrics
| Up-cycled, organic, cruelty-free and low-energy/water-usage.
|Traceability and responsible manufacturing with regards to pollution output.
| No/little artificial blends with many fabrics being biodegradable.
| Lightweight and durable with minimal dying.
| Cotton, Denim, Hemp, Linen,Wool.
27
AccentFabrics
|‘Grown’ materials:
|Pinatex leather, made from pineapple fibres that are the by-product of pineapple harvest.
|Banana cotton made from banana plant stems which are typically wasted. Banana plantations in
the Philippines alone can generate over 300,000 tonnes of fibre.
|Atlantic leather is created from waste product left by the food or agricultural industry.
28
Texture
| Simple textures with an updated, sustainable approach, creating discreet texture; often
through unfinished fibres or natural dyeing processes.
| Made from raw, renewable and refined products.
| Fresh finishes with minimal dyeing and non-toxic coating.
|Authenticity, durability and guilt-free quality will be the biggest selling points.
| Bamboo yarn is an example of the type of smooth yet raw texture to be seen.
29
Colour
30
MonochromatictintsMonochromaticshades
Caramel latte
Hay bale
Almond white
India yellow
Frosted steel
Absolute white
Rich black
Black blue
Core
Accent
Core
Accent
Core pallets| Used on key items to build a basic look and begin layering
Classic, basic shades of black through to white enable items to be worn with wide varieties of colour, during all
seasons and regardless of occasion.
Neutral tints of yellow down to beige, almost skin like colours, add a human feel to highlight the human
influence on the trend.
31
Oxford stone
Complementary
Polished pebbble
Soft stone
White mist
Misty mirror
London stone
CoreCore
AccentAccent
Complementary
Plummet
White mist
Intense truffle
Accent pallets| Most likely to be seen on accessories, outerwear or bold garments
Gentle, light complementary colours similar to eggshell tones reinforce the idea of living softly, thoughtfully and
peaceable.
Warmer, stronger brown tinted colours feel stronger, more protective and ambitious and complement both core
pallets.
32
ColourPalette
White mist
Misty mirror
Hay bale
Frosted steel
Oxford stone
Plummet
Rich black
Oxford stone
Plummet
White mist
Misty mirror
Hay bale
Frosted steel Rich black
Core
Accent
|An overall complementary colour palette made of warm and cooler tones, offers a wide range of
possibilities when styling and creating garments.
Stronger brown tinted colours feel more protective and ambitious.
While soft, light complementary colours reinforce the idea of living clean and minimal.
The balance between these two summarises the trends empowering elements, while maintaining the
simplicity of consuming less and being gentle to the planet.
33
|Clean|Fresh|Natural|Free|Light
34
Styling
|Day to night |Season to season |Casual to formal
|Contrasting colours |Varying lengths
35
|Small details |Layering |Functionality| Comfort
|Classic |Minimalist |Prominent items/accessories
36
|Inventive |Multi-wear| Changeable
|Oversized| Modern|Refined |Transitional
37
FootwearandAccessories
| On the go, easy fastening, active accessories.
| Simple, folding clutch bag that can change in shape and size, with an attachable strap.
|Trainers, in black and white colour combinations to make them wearable with all outfits.
| New, advanced‘Hickie’ laces that are qucicker to fasten and move in sync with your feet
for comfort and flexibility.
38
Jewellery
| Slow creation
| Biodegradable
|Valuable
| Recycled
| Unique
| Modern
| KateVoilova creates beautiful pieces of jewellery using an elctroforming
method, she covers natural earthly things with metal.The idea is to preserve
some of natures most beautiful objects in a modern, wearable way.
| Paula Ortega’s latest collection of jewellery is made from milk proteins and
metal.The jewellery is mostly biodegradable and is not meant to last a lifetime,
making it more precious, encouraging the wearer to value the items more.
39
|Authentic|Bare|Minimizing |Natural
40
Detailing
Vents
Drawstringadjustment
Slitpockets
Cleancutfinishes
41
Vents
|Vents on the sleeves and side seams of jumpers make them more
functional and transitional between seasons.
42
Slitpockets
| Hip slit pockets on outwear, trousers and one pieces provide utility and
accessibility in all outfit combinations.
43
Drawstringadjustment
| Drawstring adjustment on the waist and hips of one pieces and trousers
provides adjustibility day to day and through seasons.Also, it provides
more comfort and options when layering to create new sillhouettes.
44
Cleancutfinishes
| Clean cut finishes on all garments proves a modern, updated take on
sustainable and reduced fashion.The idea of using less and instead using
things more often, is more appealing when items look and feel
luxurious and polished.
45
Branding,labellingpackaging
| Basic, reduced branding labelling and packaging is important in reducing waste.
| Simple, honest brands with upfront selling points.
|‘What you see is what you get’.
|Recycled containers, tags and bags further enforce the concept of sustainability.
|Brief, to the point packaging descriptions save space and waste when labelling and
packaging items.
|Symbols of approval regarding sustainability, recycling and planet friendliness
make products stand out.
46
|Classic|Clean|Oversized |Lightweight
47
Wearabletechnology
|Empowering
| Bold
| Progressive
|Interchangeable
| Clip-on
|TZOA is a wearable device that monitors environmental data including air quality, humidity,
temperature, light levels and UV radiation, and presents the metrics via an app. It is small, clips
on to backpack’s, jackets or wallets and has interchangeable metallic triangular caps.
The collected data is used to build crowdsourced city-wide maps so users can track worst-
affected areas on the app and steer clear if they wish. Users can have a direct impact on their
environment and help build a powerful tool to influence environmental policy.
The app uses a minimal layout and bold graphics to illustrate the data, making it
understandable for all audiences.
48
Blueskythinking
Algaemy by Blond  Bieber is a project investigating the potential of micro-algae for dyeing fabric
by developing an analogue textile printer that produces its own pigment.This would be a less toxic
option for dyeing clothing.
Teams from MIT Media Lab and the Royal College of Art have used bacteria to design a “bio-skin”
fabric that peels back in reaction to sweat and humidity.The fabric relies on bacteria reportedly
discovered 1,000 years ago .“We’re starting to build up an automatic printing system in which fresh
cells can be assembled on a thin fabric,” said MIT Media Lab’s Jifei Ou.The team is reportedly
working with sports brand New Balance on ways to incorporate the fabric into sportswear.This
fabric could make everyday items more functional and transitional into sportswear.Also, it uses
natural, non toxic bacteria which is planet friendly.
49
Researchers at Michigan State University (MSU), have developed a completely transparent solar panel
that could mean entire buildings and panes of glass could generate solar energy.
The solar panel is still in its prototype stage and the researchers hope to refine their creation for uses in
the industrial industry and manageable gadgets like handheld devices.
The solar material could be used on accessories and combined with existing wearable technology, making
items much more efficient and sustainable.
50
London designer Benjamin Hubert has partnered with the environmental consultancy‘CarbonTrust’ to
produce a concept wristband that could track individual carbon footprints.The‘WorldBeing’ wristband
will link to a smartphone or tablet app and could measure and report on everything from items
purchased, to modes of transport taken and energy used in the wearers’ home.
Instant visual feedback could be provided to wearers of the wristband throughout the day, using
cloud-shaped graphics that would change colour and size to indicate carbon consumption.An inbuilt
electrocardiogram (ECG) sensor could also measure the wearer’s heartbeat, and use it as a unique
signature for secure contactless payments.
An accompanying app would offer rewards – including discounts at local businesses – and competition
with other users would be used to encourage wearers to better their individual carbon “scores”.
“There has never been a better time to use design as a tool to create meaningful conversation around our
personal responsibility to make changes to our lifestyles to stop global warming,” said Hubert.
Hubert has designed the wristband to be injection-moulded from recycled discarded devices, to take
advantage of the 20 to 50 million tonnes of electronic waste generated around the world each year.
While some of the proposed functions aren’t achievable yet, Hubert and the Carbon Fund are currently
raising awareness of the project and plan to invite a round of investors to help bring the project to reality
in the future.
51
Bookshelf
The Sustainable Fashion
Handbook
by Sandy Black
Wear no evil
Greta Egan
This Changes Everything
Naomi Klein
TheAge of Sustainable
Development
Jeffrey D. Sachs
Don’t EvenThink
About It
George Marshall
The Sixth Extinction
Elizabeth Kolbert
To Die For: Is Fashion
Wearing Out theWorld?
Lucy Siegle
The Complete ZeroWaste
Minimalism Guide
Lucy Johnson
Stitched Up:The
Anti-Capitalist Book of
Fashion
Tansy E. Hoskins
52
Jessica Clarke
53
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Trendsbook to submit

  • 2. 2
  • 3. 3 Contents Synopsis ...5 Cross sector analysis ...6,7 Trend direction:Womenswear ...8,9 Catwalk analysis ...10-17 Sillhouettes ...18,19 Key shapes ...20-23 Range plan ...24 Fabric...26,27 Texture...28 Colour...29-32 Styling...34-36 Accessories...37,38 Details...40-44 Branding, labelling and packaging ...45 Wearable technology ...47 Blue sky thinking ...48-50 Bookshelf...51
  • 4. 4
  • 5. 5 Synopsis | Climate change is no longer a conspiracy, ice sheets are melting, temperatures are rising and species are disappearing. Each year, human consumption is increasing and we are losing touch with the natural pace of the planet. Our level of consumption has now led us to the anthropocene age in which human activity has been been the dominant influence on climate and the environment. Our demand for faster and more frequent, low-price product has bought us all to an undeniably scary, daunting and important milestone at which every human being must change their lifestyle and demand change from the companies that fund them. A clarity in what we deplete is needed, with upfront labelling, honest selling points, visible corporate responsibility and a genuine durability promise. Consumers need a peaceful, slower, cleaner and resourceful approach to products to make them feel less culpability for the ever lasting damage to our home. Functional, organic garments made from renewable and biodegradable fabrics will phase in the idea of slower, anti-consumption lifestyles, revitalising the consumers idea of what sustainable really means. Low impact will no longer be viewed as boring or uninspiring. Being individual while solicitous in purchaisng items will become normal and brands will have to accommodate. Gentle and earthy colour pallets will prove a grateful approach towards natural resources and encourage a return to basics. Facilitating loose silhouettes with large pockets, quick fastenings and the ability to layer up for any season fosters a feeling of consistency, productivity and resourcefulness. Detoxing our life must now go beyond the way we travel and eat, we must pursue clean living in everything we buy, use and wear; not only to save the planet, but to save ourselves from the stress, anxiety and low self worth extreme consumerism inflicts on us. Preserving our one and only home planet now requires a fresh, elementary approach, utilising our technological advances, reducing our fear of desertification, climate change and extinction.
  • 11. 11 | Elegant | Soft | Stripped back | Draped | Layered |Simple
  • 16. 16 YeohleeResort2016 | Practical | Oversized |Sleek | Basic | Straight silhouette |Versatile
  • 17. 17 | Functional | Clean | Gender neutral | Genderless | Draped | Classic
  • 20. 20 Keyitems | Classic, clean lines and simple cuts refine modern day practical key items.Wide leg trousers and turned up joggers add a masculine feel, while loose layering and varying lengths prove the versatility of the trend. Scooped and v necklines offer a variety of possibilities when layering and large, accessible pockets and quick fastenings highlight the functionality of the garments.
  • 21. 21 |V-neck camisole Spaghetti straps Finishing at the hips | Basic white shirt Spread collar Long cuffs | Polo neck knit jumper Oversized Dropped sleeves
  • 22. 22 | Jogger style trousers Drawstring waist Turn ups | Flares Oversized pockets Fitted waist | Pencil skirt Mid length Fitted with waist darts
  • 23. 23 | Long leg dungarees Masculine Front and back pockets | Maxi coat Streamlined Oversized | Mini shift dress Front facing pockets Sleeveless
  • 25. 25 | Relaxed |Loose|Pure| Subtle |Neutral
  • 26. 26 CoreFabrics | Up-cycled, organic, cruelty-free and low-energy/water-usage. |Traceability and responsible manufacturing with regards to pollution output. | No/little artificial blends with many fabrics being biodegradable. | Lightweight and durable with minimal dying. | Cotton, Denim, Hemp, Linen,Wool.
  • 27. 27 AccentFabrics |‘Grown’ materials: |Pinatex leather, made from pineapple fibres that are the by-product of pineapple harvest. |Banana cotton made from banana plant stems which are typically wasted. Banana plantations in the Philippines alone can generate over 300,000 tonnes of fibre. |Atlantic leather is created from waste product left by the food or agricultural industry.
  • 28. 28 Texture | Simple textures with an updated, sustainable approach, creating discreet texture; often through unfinished fibres or natural dyeing processes. | Made from raw, renewable and refined products. | Fresh finishes with minimal dyeing and non-toxic coating. |Authenticity, durability and guilt-free quality will be the biggest selling points. | Bamboo yarn is an example of the type of smooth yet raw texture to be seen.
  • 30. 30 MonochromatictintsMonochromaticshades Caramel latte Hay bale Almond white India yellow Frosted steel Absolute white Rich black Black blue Core Accent Core Accent Core pallets| Used on key items to build a basic look and begin layering Classic, basic shades of black through to white enable items to be worn with wide varieties of colour, during all seasons and regardless of occasion. Neutral tints of yellow down to beige, almost skin like colours, add a human feel to highlight the human influence on the trend.
  • 31. 31 Oxford stone Complementary Polished pebbble Soft stone White mist Misty mirror London stone CoreCore AccentAccent Complementary Plummet White mist Intense truffle Accent pallets| Most likely to be seen on accessories, outerwear or bold garments Gentle, light complementary colours similar to eggshell tones reinforce the idea of living softly, thoughtfully and peaceable. Warmer, stronger brown tinted colours feel stronger, more protective and ambitious and complement both core pallets.
  • 32. 32 ColourPalette White mist Misty mirror Hay bale Frosted steel Oxford stone Plummet Rich black Oxford stone Plummet White mist Misty mirror Hay bale Frosted steel Rich black Core Accent |An overall complementary colour palette made of warm and cooler tones, offers a wide range of possibilities when styling and creating garments. Stronger brown tinted colours feel more protective and ambitious. While soft, light complementary colours reinforce the idea of living clean and minimal. The balance between these two summarises the trends empowering elements, while maintaining the simplicity of consuming less and being gentle to the planet.
  • 34. 34 Styling |Day to night |Season to season |Casual to formal |Contrasting colours |Varying lengths
  • 35. 35 |Small details |Layering |Functionality| Comfort |Classic |Minimalist |Prominent items/accessories
  • 37. 37 FootwearandAccessories | On the go, easy fastening, active accessories. | Simple, folding clutch bag that can change in shape and size, with an attachable strap. |Trainers, in black and white colour combinations to make them wearable with all outfits. | New, advanced‘Hickie’ laces that are qucicker to fasten and move in sync with your feet for comfort and flexibility.
  • 38. 38 Jewellery | Slow creation | Biodegradable |Valuable | Recycled | Unique | Modern | KateVoilova creates beautiful pieces of jewellery using an elctroforming method, she covers natural earthly things with metal.The idea is to preserve some of natures most beautiful objects in a modern, wearable way. | Paula Ortega’s latest collection of jewellery is made from milk proteins and metal.The jewellery is mostly biodegradable and is not meant to last a lifetime, making it more precious, encouraging the wearer to value the items more.
  • 41. 41 Vents |Vents on the sleeves and side seams of jumpers make them more functional and transitional between seasons.
  • 42. 42 Slitpockets | Hip slit pockets on outwear, trousers and one pieces provide utility and accessibility in all outfit combinations.
  • 43. 43 Drawstringadjustment | Drawstring adjustment on the waist and hips of one pieces and trousers provides adjustibility day to day and through seasons.Also, it provides more comfort and options when layering to create new sillhouettes.
  • 44. 44 Cleancutfinishes | Clean cut finishes on all garments proves a modern, updated take on sustainable and reduced fashion.The idea of using less and instead using things more often, is more appealing when items look and feel luxurious and polished.
  • 45. 45 Branding,labellingpackaging | Basic, reduced branding labelling and packaging is important in reducing waste. | Simple, honest brands with upfront selling points. |‘What you see is what you get’. |Recycled containers, tags and bags further enforce the concept of sustainability. |Brief, to the point packaging descriptions save space and waste when labelling and packaging items. |Symbols of approval regarding sustainability, recycling and planet friendliness make products stand out.
  • 47. 47 Wearabletechnology |Empowering | Bold | Progressive |Interchangeable | Clip-on |TZOA is a wearable device that monitors environmental data including air quality, humidity, temperature, light levels and UV radiation, and presents the metrics via an app. It is small, clips on to backpack’s, jackets or wallets and has interchangeable metallic triangular caps. The collected data is used to build crowdsourced city-wide maps so users can track worst- affected areas on the app and steer clear if they wish. Users can have a direct impact on their environment and help build a powerful tool to influence environmental policy. The app uses a minimal layout and bold graphics to illustrate the data, making it understandable for all audiences.
  • 48. 48 Blueskythinking Algaemy by Blond Bieber is a project investigating the potential of micro-algae for dyeing fabric by developing an analogue textile printer that produces its own pigment.This would be a less toxic option for dyeing clothing. Teams from MIT Media Lab and the Royal College of Art have used bacteria to design a “bio-skin” fabric that peels back in reaction to sweat and humidity.The fabric relies on bacteria reportedly discovered 1,000 years ago .“We’re starting to build up an automatic printing system in which fresh cells can be assembled on a thin fabric,” said MIT Media Lab’s Jifei Ou.The team is reportedly working with sports brand New Balance on ways to incorporate the fabric into sportswear.This fabric could make everyday items more functional and transitional into sportswear.Also, it uses natural, non toxic bacteria which is planet friendly.
  • 49. 49 Researchers at Michigan State University (MSU), have developed a completely transparent solar panel that could mean entire buildings and panes of glass could generate solar energy. The solar panel is still in its prototype stage and the researchers hope to refine their creation for uses in the industrial industry and manageable gadgets like handheld devices. The solar material could be used on accessories and combined with existing wearable technology, making items much more efficient and sustainable.
  • 50. 50 London designer Benjamin Hubert has partnered with the environmental consultancy‘CarbonTrust’ to produce a concept wristband that could track individual carbon footprints.The‘WorldBeing’ wristband will link to a smartphone or tablet app and could measure and report on everything from items purchased, to modes of transport taken and energy used in the wearers’ home. Instant visual feedback could be provided to wearers of the wristband throughout the day, using cloud-shaped graphics that would change colour and size to indicate carbon consumption.An inbuilt electrocardiogram (ECG) sensor could also measure the wearer’s heartbeat, and use it as a unique signature for secure contactless payments. An accompanying app would offer rewards – including discounts at local businesses – and competition with other users would be used to encourage wearers to better their individual carbon “scores”. “There has never been a better time to use design as a tool to create meaningful conversation around our personal responsibility to make changes to our lifestyles to stop global warming,” said Hubert. Hubert has designed the wristband to be injection-moulded from recycled discarded devices, to take advantage of the 20 to 50 million tonnes of electronic waste generated around the world each year. While some of the proposed functions aren’t achievable yet, Hubert and the Carbon Fund are currently raising awareness of the project and plan to invite a round of investors to help bring the project to reality in the future.
  • 51. 51 Bookshelf The Sustainable Fashion Handbook by Sandy Black Wear no evil Greta Egan This Changes Everything Naomi Klein TheAge of Sustainable Development Jeffrey D. Sachs Don’t EvenThink About It George Marshall The Sixth Extinction Elizabeth Kolbert To Die For: Is Fashion Wearing Out theWorld? Lucy Siegle The Complete ZeroWaste Minimalism Guide Lucy Johnson Stitched Up:The Anti-Capitalist Book of Fashion Tansy E. Hoskins
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