The document provides a summary and analysis of the key trends seen in retail collections for Summer 2016. Some of the top trends highlighted include Neo Comfort utilizing soft fabrics and loungewear silhouettes, Modern Utilitarian incorporating utilitarian pieces mixed with tailored styles, and Manufactured Artisanal bringing artisanal flair to manufactured clothing. Prints were also a major theme, with botanical, floral and global-inspired prints seen across many collections. The report analyzes key pieces and how retailers are incorporating these trends into their resort/summer lines.

1. TZB16TZB16
the future, nowthe future, now
RETAIL PREVIEW
SUMMER16
RETAIL PREVIEW
SUMMER16

2. P
review Summer16 season has taken over the retail market and
the main trends are now more evident at the high street. The
temperature is not rising yet but all fashion retailers launched
their resort collections. They are moving fast.
The Preview Summer 16 most important trends are: Neo Comfort,
Modern Utilitarian, Clever Tailoring, and Manufactured Artisanal, Cut
Out and Contemporary-retro
The new concept of comfort was designed specially for consumers with
use of soft fabrics, maximized and glamorous loungewear silhouettes
in a complex architecture of clothing through multiple combinations of
details, silhouettes, trimmings, patterns and prints.
A clever and modern tailoring arrived this season with simplicity and
beauty accompanied by the utilitarian pieces in a mixture of styles.
Retail is fantastically making the flair artisanal in manufactured clothing
Cut out and cropped pieces make the summer even sexier and really
fun.
Slim silhouettes, micro lengths, patterns and prints all inspired by the
grooving of 60’ and 70’.
The summer is here and it changes every week, the retail is unstoppable.
P
review Summer16 domina o varejo no hemisfério norte e as
principais tendências tornam-se mais evidentes nas principais
lojas. A temperatura ainda não está subindo, mas o varejo já
lançou suas coleções de Alto Verão em sintonia e agilidade.
As principais tendências do Preview Summer 16 são: Neo-conforto;
utilitário moderno, alfaiataria inteligente e artesanal industrializado, cut-
out e o retrô-contemporâneo.
O novo conceito de conforto foi desenhado especialmente para os
consumidores, usando tecidos macios, silhuetas maximizadas e
loungewear em puro glamour em uma arquitetura complexa através
de múltiplas combinações de detalhes, silhuetas, aviamentos,
padronagens e estampas.
Uma alfaiataria inteligente e moderna chegou nesta estação no
hemisfério norte com simplicidade e beleza acompanhada pelas peças
utilitárias em uma mistura de estilos.
O varejo traz um fantástico flair artesanal em roupas fabricadas.
Peças cut-out e cropped fazem o verão ainda mais sexy e divertido.
Silhuetas alongadas, comprimentos micro, padronagens e estampas
inspiradas pelos anos 60 e 70.
O verão chegou, mas o varejo caminha para frente, ele nunca para.
RETAIL INFORMATION
preview summer16
RETAIL INFORMATION
preview summer16
EN.UK
PT.BR
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3. RETAIL INSPIRATION
preview summer16
RETAIL INSPIRATION
preview summer16
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4. B
e invigorated by TZB16, our new information bureau
for this week.
In this report you will get instant visibility of the retail’s
anatomy and all the super fresh trends that are happening
right now on the high street.
The Preview Summer16 is blooming in prints for this season.
From gardens around the world: botanical or drawings flower
prints, Africa fever or Zen Asia, inspiration seems to be endless
and magical.
It’s all about the prints, praising the colours and so many
beautiful harmonies in an extraordinary statement for retailers
and their magnificent print creations.
The pieces are starting to have slower releases. It’s mid-May
and almost all resort collections are already in the stores.
Ready for summertime.
I
nspire-se com o TZB16, nosso novo bureau dessa
semana.
Nele, você terá acesso as tendências frescas que
estão acontecendo no varejo do hemisfério norte
nesse exato momento.
Dos jardins ao redor do mundo: florais botânicos,
flores estilizadas, da África Remix ou viajando à suave
Ásia, inspiração parece não ter fim para a estamparia
do preview summer16.
E as estampas estão com tudo nessa temporada,
muitas cores e suas fantásticas harmonias fazem das
peças de vestuário ainda mais belas e interessantes.
tZB 16
retail • preview summer16
tZB 16
retail • preview summer16
PT.BREN.UK
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5. 19-3909 TCX 11-4201 TCX 18-1662 TCX
19-2030 TCX 17-5923 TCX 13-0739 TCX
pantone
retail • summer16
pantone
retail • summer16
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6. pantone•harmony
retail • preview summer16
pantone•harmony
retail • preview summer16
TOP COLOURSTOP COLOURS
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7. technical
drawing
technical
drawing
retail • preview summer16retail • preview summer16
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8. key-piece/ frontkey-piece/ front
Cropped Jumpsuit + Cut
out + Mini Daisy Floral
Macacão Cropped +
Vazado + Floral mini
margarida
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9. key-piece/ frontkey-piece/ front
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10. technical
drawing
technical
drawing
Technical Note
• Silhouette: ankle-cropped cut out
jumpsuit
• Fabric: viscose
• Print: little daises
• Trimming: invisible zipper 45cm
• Detail: pleat; strap 2,5cm; cutaway
Ficha Técnica
• . Silhueta: macacão com alça;
cropped
• Tecido: viscose
• Estampa: pequena margarida
• Aviamento: zíper invisível 45 cm
• Detalhe: vazado; prega; alça 2,5 cm
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14. key-piece/ backkey-piece/ back
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15. detail
retail • preview summer16
detail
retail • preview summer16
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16. Navy Style + Botanical Print + Modern Tailoring
Estilo Marinheiro + Estampa Botânica + Alfaiataria Moderna
key-piece/ frontkey-piece/ front
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23. style
retail • preview summer16
style
retail • preview summer16
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