Free Report Samples for our publication "Latin America Online Payment Methods: Full Year 2017". Find the full report available for purchase at: https://bit.ly/3NIMv45

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GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the online payment market in Latin America. It takes into account a wide definition of online payment, including payment methods used in
online shopping and mobile payment, such as remote and proximity payments.
 The report includes data mostly published in 2017. The exact date of publication of the source is stated on each chart. The time period which the data refers to
differs by source.
Report Structure
 The global chapter opens the report, featuring an overview of global online and mobile payment developments.
 Next, information about regional development and country comparisons are included.
 The rest of the report contains country-specific information. The countries in the region are presented in the descending order of B2C E-Commerce sales.
 Depending on data availability, the following types of market information are included: payment methods most used by online shoppers, breakdown of E-
Commerce sales or number of orders by payment methods, number and value of online/mobile payment transactions, mobile payment usage and consumer
awareness of mobile payment providers. Not all the mentioned types of information are available for each of the covered countries.

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DEFINITIONS
 ONLINE PAYMENT
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and service
purchased in (B2C) E-Commerce and M-Commerce.
 MOBILE PAYMENT
A wide definition of mobile payments includes remote payments made remotely in M-Commerce and proximity payments made in-
store, such as via QR code scanning and NFC technology.
 MOBILE PROXIMITY
PAYMENT
A mobile payment where the merchant and the consumer are present in the same location and the interaction between the
consumer’s device (card, mobile device) and the POS is conducted using a proximity technology (e.g. NFC).
 NFC
Near Field Communication is a set of standards for smartphones and similar devices to create radio communication by bringing them
close together or having them touch each other. In that way, contactless data exchange and transactions can take place.
 ALTERNATIVE
PAYMENTS
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online payment
methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice, and digital currency.
May also include cash on delivery and card schemes by local companies other than global card brands.
 E-WALLET
A digital account with a stored money value or connected to funds in a bank account or payment card, which can be used for payment
in online or mobile transactions. The examples of E-Wallets include Alipay and PayPal.
 MOBILE WALLET
A software solution that enables consumers to store payment credentials, such as credit or debit card information, and use the stored
credentials to pay digitally for transactions made in-store, online or via mobile. Mobile wallets are installed on mobile devices which
are used to complete payments. The examples of mobile wallets include Apple Pay, Samsung Pay and Android Pay. Mobile wallets
are often included in the broader category of E-Wallets.
 BIOMETRIC
AUTHENTICATION
Any means by which a person can be uniquely identified based on evaluation of one or more distinguishing biological traits, e.g.
fingerprint, voice, retina/iris scan, and facial recognition.
 BLOCKCHAIN
A distributed ledger in which transactions are grouped into blocks, and each of the blocks is chained to the previous block. The blocks
are documented across a network relying on cryptographic trust and other mechanisms. A marking characteristic of blockchain is
absence of central authority, with an update possible only through a consensus of the participants’ majority.
 B2C E-COMMERCE The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
 M-COMMERCE M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile devices.
The following expressions and definitions are used in this Online Payment market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

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TABLE OF CONTENTS (1 OF 3)
1. Management Summary
2. Global Developments
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q1 2017
• Card Spending, in USD trillion, and Breakdown by POS and E-Commerce, in %, 2015 & 2021f
• Breakdown of E-Commerce Sales by Payment Methods, in %, 2021f
• Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016 & 2017
• Reasons For Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, Q1 2017
• FinTech Adoption Rate, in % of Internet Users, by Selected Countries, 2017
• Most Used FinTech Services According to Internet Users, in %, 2017
• Most Relevant Emerging Technologies for Large FinTech and Financial Companies to Invest In, in % of Respondents in Each Group,
April 2017
• Entities Expected to Be The Most Disruptive in FinTech in the Next Five Years According to Financial Services and FinTech Executives,
in %, 2017
• Top 10 VC-Backed FinTech Unicorns by Valuation, in USD billion, Q3 2017
• Expected Annual ROI According to Financial Services and FinTech Executives, in %, 2017
• Mobile Payment User Penetration, in % of Internet Users, by Regions, Q4 2015 & Q2 2017
• Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Selected Countries, Q1 2017
• Penetration of Bank Account Holders Willing to Share Personal Financial Data with Third-Party Providers to Use Their Services, in %, by
Selected Countries, August 2017
• Breakdown of the Number of Transactions/Purchases by Payment Methods, in %, as Perceived by Businesses and by Consumers, 2016
• Factors Most Important to Consumers in Deciding to Use Mobile Payments, in %, 2016
• Share of Internet Users Who Believe That Mobile Payment is Not Secure, in %, October 2016
• Mobile Payment Security Features Demanded by Consumers and Implemented by Businesses, in %, 2016
• Attitudes Towards Mobile Payment and Mobile Money, in % of Consumers, by Developed and Developing Markets, 2016
• Contactless Payment Transaction Value, in USD billion, 2017e & 2019f
• Number of Contactless Payment Users of Apple Pay, Samsung Pay and Android Pay, in millions, 2015 - 2017e
• Apple Pay User Penetration Compared to Overall Mobile Payment User Penetration, in % of Internet Users, by Penetrated Markets, Q2
2017

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TABLE OF CONTENTS (2 OF 3)
3. Latin America
3.1. Regional
• Breakdown of E-Commerce Sales by Payment Methods, in%, 2017e
• Share of Mobile Shoppers Who Use Mobile Wallets to Pay for Products/Services Purchased via Mobile Device, in %, by Brazil, Chile,
Colombia, Mexico and Peru, August 2016
• Use of Second Factor Authentication Systems in E-Commerce, incl. Methods Used and Attitude, in % of Banked Online Shoppers, by
Selected Countries, 2017
3.2. Brazil
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
• Breakdown of the Number of Payment Installments Used, in % of Online Shoppers, 2016 & 2017e
• Share of Top 10 B2C E-Commerce Payment Methods of Orders Placed and Approved Orders, in %, and Approval Rate by Payment
Method, in %, Q1 2017
• Breakdown of Payment Methods Used in the Last Online Purchase from International Site, in % of Cross-Border Online Shoppers, 2013 -
2016
• Reasons to Give Up an Online Purchase, in % of Online Shoppers, June 2017
• Factors Important for the Decision to Purchase in E-Commerce, incl. Payment-Related, in % of Online Shoppers, April 2017
• Reasons For Using Boleto Bancario, in % of Online Shoppers Who Use Boleto Bancario, July 2017
• Breakdown of Online Shoppers Who Pay with Boleto Bancario by Gender and Age Group, in %, July 2017
• Payment Methods Used in M-Commerce, in % of Mobile Shoppers, September 2017
3.3. Mexico
• Online Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017
• Offline Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017
• Payment Methods Used in E-Commerce, in % of Online Shoppers, December 2016
• Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, December 2016
• Share of E-Commerce of Total Payments with Credit and Debit Cards, in %, 2016
• Breakdown of E-Commerce Card Payment Transactions by Credit Card and Debit Card, in %, 2016

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TABLE OF CONTENTS (3 OF 3)
3. Latin America (Cont.)
3.3. Mexico (Cont.)
• Number of Authorized Payment Transactions on E-Commerce Websites, in millions, Value, in MXN billion, and Authorization Rate, in %
of Transactions and in % of Transaction Value, by Credit Cards and Debit Cards, Q1 2016 – Q3 2017
• Chargeback Rate, in % of Number of Authorized Payment Transactions on E-Commerce Websites and in % of Their Value, by Credit
Cards and Debit Cards, Q1 2016 – Q3 2017
• Share of Online Shoppers Who Stored Information With an Online Merchant and Type of Information Stored with an Online Merchant, in
% of Online Shoppers, 2016 & 2017
• Reasons for Not Storing Credit/Debit Card Information With Online Shops, in % of Online Shoppers, 2016 & 2017
• Top 5 Most Important Aspects in E-Commerce Payments, in % of Online Shoppers, February 2017
• Payment App and Wallet Penetration, in % of Banked Internet Users, July 2016
3.4. Argentina
• Breakdown of E-Commerce Sales by Payment Methods, in %, 2016
• Breakdown of E-Commerce Sales Paid in Installments by Number of Installments, in %, 2016
• Most Attractive Uses of Mobile Payment Services, in % of Smartphone Users, August 2016
• Breakdown of Preferred Mobile Payment Providers, in % of Smartphone Users, August 2016
3.5. Colombia
• Payment Methods Used in E-Commerce, in % of Online Shoppers, August 2016
• Top 5 Motivations for Online Shopping, in % of Online Shoppers, August 2016

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1. Management Summary 10 – 12
2. Global Developments 13 – 35
3.
3.1.
3.2.
3.3.
3.4.
3.5.
Latin America
Regional
Brazil
Mexico
Argentina
Colombia
36 – 70
36 – 39
40 – 49
50 – 62
63 – 67
68 – 70

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8%
26%
33%
57%
63%
0% 25% 50% 75% 100%
Bank Transfer
PayPal, PaySeguro or Similar
Credit Card - One-Time Payment
Boleto Bancario
Credit Card - Installments
in % of Online Shoppers
Payment in installments via credit card was the preferred payment
method of 63% of online shoppers in Brazil, as of June 2017.
Brazil: Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
Note: does not add up to 100% due to multiple answers possible
Survey: based on a survey of 697 Internet users who have done at least one online purchase in the past; confidence level 95%, margin of error 3.8%; the time period of the
survey was not revealed; question asked “When shopping online, what is your preferred method?“
Source: Conversion, AKN Consultoria Estatistica, June 2017

12. 3%
6%
10%
14%
20%
80%
1%
5%
11%
15%
26%
80%
0% 25% 50% 75% 100%
Don't shop with retailers who store
cards
Don't want to set up account
Didn't know information could be
stored
Helps curb spending
Don't purchase enough from company
Safety concerns
2017
2016
12
Safety concern was the main reason for online shoppers in Mexico
not to save credit/debit card information with online shops in 2017.
Mexico: Reasons for Not Storing Credit/Debit Card Information With Online Shops, in % of Online
Shoppers, 2016 & 2017
in % of Online Shoppers Who Do Not Store
Credit/Debit Card Information With Online Shops
Note: does not add up to 100% due to multiple answers possible; the answer “Other” is not shown
Survey: based on a survey of 1,019 individuals aged 18+ who made an online purchase using a computer, smartphone or tablet in the past 3 months, conducted in August 2017, and
1,829 respondents in August 2016; question asked: “What are your reasons for not storing your credit or debit card information (e.g., card number, billing address, etc.)?”;
the base of respondents to this question were shoppers who do not store card information (303 in 2017, 730 in 2016)
Source: Asociacion de Internet.mx, ComScore, Prosoft 3.0, Vesta, VISA, October 2017

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