Sample Cloud Security - SMB

Cloud Security Market - Outlook (2014-18)
for SMB
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ResearchFox Consulting is an Indian market research
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Copyright © 2015. ResearchFox Consulting Private Limited
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Table
of Contents
1. Introduction
1.1. Report Description
1.2. Objective
1.3. Scope of the Research
1.4. Regions Covered
1.5. Key Takeaways
1.6. Key Stakeholders
1.7. Key Terminologies
1.8. List of Abbreviations
2. Executive Summary
2.1. Executive Overview
3. Research and Forecasting
3.1. Research Methodology
3.2. Forecasting Methodology
4. Industry Landscape
4.1. Market Size and Growth
4.2. Competitive Landscape
4.3. Market Share
4.4. Company Classification
4.5. Region Outlook
4.6. Market Metrics
4.7. Porter's Five Forces Model
4.8. Key Drivers Analysis
4.9. Key Constraints Analysis
4.10. Key Opportunities Identified
4.11. Key Challenges Identified
5. Market Segmentation
5.1. End User
    5.1.1. SMB
    5.1.1.1. Market Size and Forecasting
    5.1.1.2. Key Drivers Analysis
    5.1.1.3. Key Constraints Analysis
    5.1.1.4. Key Opportunities Identified
    5.1.1.5. Key Challenges Identified
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Introduction 01 4

1. Introduction
1.1. Report Description
Cloud security is moderately growing in emerging markets of APAC while higher growth numbers are
projected for the North American market. Middle-East and Africa still remain premature due to lack of
customer awareness and inconsistent network infrastructure. However, with no surprise, Israel houses few
of the major cloud security companies and been a power-house for research and development. Enterprise
level customers look to put cloud security services on high priority due to the sensitivity of the data they
deal within cloud. In a nutshell, with the growing attacks on cloud-based services and incidents of data
breaches, cloud security has started to get importance and this trend is expected to go high in the years to
come.The report titled "Global Cloud Security Market" showcases an in-depth analysis of the overall cloud
security market in terms of market size, segmentation for security service providers, end-users,
geographies, security services, cloud environment, competition, market metrics and service provider
analysis. This report also forecasts the growth numbers till 2018 (on a YoY basis) and hence suggests the
Compound Annual Growth Rate for the estimated period.The report brings about a detailed description of
the developed and emerging markets globally, service providers analysis bracketed as Enterprise/Small and
Medium Businesses along with market across each service segment of cloud security (cloud IAM, SIEM,
Email Security, Web Security, etc.) and cloud environment (public/private).
1.2. Objective
1. Understand the cloud security market and hence forecast the same till 2018
2. Determine the market across service providers, end-users (Enterprise, Mid-market and SMB) and
geographies (North America, South America, Europe, Asia Pacific, Middle-East & Africa)
3. Measure the market for various services in cloud based security till 2018
4. Perform a service provider analysis for cloud security vendors
1.3. Scope of the Research
1. Strategic analysis and market focus
2. Competitive landscape analysis
3. Report the latest market and technology trends
4. Strength, Opportunities and Attention (SOA) analysis
1.4. Regions Covered
1. North America (USA, Canada, Mexico and others)
2. South America (Brazil, Argentina and others)
3. Europe (UK, Germany, Spain, Russia and others)
4. Asia-Pacific (Australia, India, China, Japan, Singapore, and others)
5.
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MEA (Israel, South Africa, UAE and others)
1.5. Key Takeaways
The research conducted to understand Global Cloud Security market in different regions of the globe has
revealed some valuable insights. Some of the key take away points involve:
1. The Global Cloud Security market has grown at a rapid pace in the last few years with the increase in
attacks on cloud-based services and is expected to grow further with a moderate double digit number till
2018.
2. North America continues to drive the market, Europe is second to best.
3. IT and Banking, Financial Services and Insurance among the top adopters of cloud security while E-
commerce is the fastest growing.
4. Enterprise companies are the companies using cloud security services the most, however, in the next few
years it is expected to reach the mid-market segment as well.
5. Cloud IAM and Email Security are the most revenue generating engines.
6. On-going trends in the cloud security industry suggest increased emphasis on product development.
1.6. Key Stakeholders
1. Service Providers: The cloud security service providers would understand the current market situation
and can think on their growth path accordingly.
2. Product Companies: Product companies often speculate on their success without having a grasp of the
overall market situation. This report would help them get a sense of the overall situation before investing in
developing a product.
3. End-user Companies: Companies would understand the necessity of cloud security services and its
advantages and about the companies that provide services across a region.
4. Global Investors: Global investors are always on a look out for emerging technologies or markets that
would provide them with the best Return on Investment (RoI). This report would help identify the growth
markets, which would yield better returns.
5. Consulting & Advisory firm: The ResearchFox report would help consultants get a grip of the latest
happenings in the cloud security market.
6. Industry Watchers: Industry and trend watchers are always referred to as trusted advisors who follow
markets. The report would add to their knowledge repository, creating value for their know-how.
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1.7. Key Terminologies
1. APAC: Mainly includes Australia, India, China, Japan, Singapore and other nations in the region
2. Cloud and Infrastructure Service Provider: Cloud or Infrastructure service provider (e.g.: datacenter or a
managedInfrastructure) rendering services based on a cloud environment
3. Enterprise: Companies with 250+ employees
4. Europe: Mainly includes United Kingdom, France, Germany, Spain and other European nations
5. IT Product & Service Provider: An IT company or conglomerate with a vast portfolio of IT products and
services
6. MEA: Mainly includes Israel, South Africa, UAE and other nations
7. Primary Product: A security product which has an individual identity and generates sizeable revenue of
the company's overall cloud-based security earnings
8. SMB: Companies with up-to 250 employees
9. North America: Mainly includes United States of America, Canada, Mexico and other North American
nations
10. Secondary Product and Service: A security product or service which does not contributes significantly in
the company's overall cloud-based security earnings
11. South America: Mainly includes Brazil and Argentina and other South American nations
12. Security Product & Service Provider: A security company providing services across multiple
environments like on-premise, hosted and cloud. Cloud and network security providers are also categorized
under this bracket
13. Telecommunications and UC Provider: A Telecommunications and Unified Communications major
providing cloud-based security services
14. Tier I Competitor: A USD billion security company with cloud being a part of the overall service offerings
15. Tier II Competitor: A USD billion IT or Telecommunications/UC or Cloud company with cloud security
being a part of the overall portfolio, not a pure-play security company
16. Tier III Competitor: A non billion USD company providing cloud security service
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1.8. List of Abbreviations
1. APAC: Asia Pacific
2. BPO: Business Process Outsourcing
3. BCDR: Business Continuity and Disaster Recovery
4. BYOD: Bring Your Own Device
5. CAGR: Compound Annual Growth Rate
6. CAPEX: Capital Expenditure
7. CISO: Chief Information Security Officer
8. CRM: Customer Relationship Management
9. CSP: Cloud Service Provider
10. CXO: Chief Experience Officer
11. DoS: Denial of Service
12. DDoS: Distributed Denial of Service
13. DLP: Data Loss Prevention
14. ERP: Enterprise Resource Planning
15. HIPS: Host Intrusion Prevention System
16. HITECH: Health Information Technology for Economic and Clinical Health
17. IAM: Identity and Access Management
18. IDS: Intrusion Detection System
19. IPS: Intrusion Prevention System
20. InfoSec: Information Security
21. ICT: Information and Communications Technology
22. LAN: Local Area Network
23. MDM: Mobile Device Management
24. MEA: Middle East & Africa
25. NASSCOM: National Association for Software and Service Companies
26. NSA: National Security Agency
27. PAN: Primary Account Number
28. PCI: Payment Card Industry
29. PHI: Personal Health Information
30. RoI: Return on Investment
31. R&D: Research & Development
32. SaaS: Software-as-a-Service
33. SEA & APJ: South East Asia & Asia Pacific Japan
34. SEM: Security Event Management
35. SMB: Small and Medium Business
36. SME: Subject Matter Expert
37. SOA: Strength, Opportunity and Attention
38. SI: System Integrator
39. SIEM: Security Information and Event Management
40. SIM: Security Information Management
41. SSO: Single Sign On
42. SLA: Service Level Agreement
43. SMB: Small and Medium Business
44. TCO:
8

Total Cost of Ownership
45. UC: Unified Communications
46. USD: United States Dollar
47. VM: Virtual Machines
48. vSIEM: voice Security Information and Event Management
49. YoE: Year of Establishment
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Executive Summary 02 10

2. Executive Summary
2.1. Executive Overview
Disruptive Technologies has been the buzzword in the market, especially in the Information Technology
sector. These new age technologies are affecting so intensely that leading companies are falling in line to
adopt them and are forced to abandon those they earlier relied heavily on. Among them is the cloud
computing technology which many see as a game changer in the IT services industry. With growth in SaaS,
PaaS, and IaaS , the businesses are transforming themselves to become cloud centric and moving most of
their operations and data to the cloud.
As the cloud brings lot of cost advantage to businesses, it has also given rise to security breaches and
increased attacks on cloud infrastructure and cloud based applications. To contain these security
challenges, companies are adopting cloud security solutions and the cloud security market is fast growing.
In 2013, the market for cloud security solutions was USD 3.47 billion and is estimated to grow at a healthy
rate of 16.8% till 2018.
The main reasons for the growth of these solutions have been attributed to
1. Increase in the incidents related to security breaches and threats to cloud where miscreants carry out
targeted attacks for financial or intellectual gains
2. Need for increased protection as the attacks are growing more advanced and cloud alone has been
incapable of warding off these attacks.
3. Improved awareness and trust among businesses about the cloud and as a result more and more
businesses moving their resources to cloud thereby creating a need for cloud security.
Information or Data explosion is prompting businesses to adopt cloud and companies are becoming extra
cautious about their data and this is driving the adoption of cloud security solutions. Companies are finding
cloud security solutions as a suitable addition to cloud as this give them more confidence about cloud and
its credibility. Market for cloud security services has been analyzed in terms of geography, type of service
providers and kind of service provided, end-users, major verticals using these services and the type of cloud
environment preferred.
Geographically, cloud security is seen to be more mature and yet growing in the North American and
European markets. Enterprises are the top contributors to the revenue and in terms of type of security
services, cloud IAM, email and web security and encryption are expected to grow as both enterprise level
companies and the small and medium businesses will see more adoption of these solutions. The service
provider market is a mixture of pure security providers, IT and telecommunication providers as well as the
cloud service providers. Going forward, as the confidence in public cloud grows among organizations, cloud
security solutions protecting public clouds will gain more demand than the private cloud security. Among
the verticals, IT, Banking and Finance and E-commerce will see increased adoption.
Of late, this industry is witnessing a lot of partnerships where cloud providers are joining hands with cloud
security providers to offer a cloud with integrated security. Also in the future, one can expect various
mergers and acquisitions in this industry which would boost the market of cloud security.
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The biggest challenge that lies ahead for service providers in this industry has been educating and
convincing the customers that cloud in itself is not safe and would require additional cloud security to
secure the data present on the cloud. Along with this, improper rules and regulations,increased employee
mobility and enhanced attacks will be the reasons affecting this industry.
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Research and Forecasting 03 13

3.1. Research Methodology
Base Year: 2013
Forecasting Period: 2014 - 2018
3.1.1. Sampling
The leading suppliers of each end-user product categories that were chosen to provide a larger
representative sample.
Purposive unit sampling was adopted for every service segment such as verticals, regions, end-users and
others. This was resorted to, in order to elicit the appropriate inputs with regard to the qualitative growth
aspects of the market.
3.1.2. Secondary Research
The research methodology that was carried out was desk research through various journals, association
reports, and in house database to build a knowledge base on various market service segments, product
categories and industry trends.
Various fact based data was analyzed. Some of the sources included:
a. ResearchFox Knowledge Base:
Previous data on the market has been put through a rigorous and comprehensive analysis to analyze
the current state.
b. Desk Research:
Industry reports, annual reports, press releases, webinars, journals and publication, independent rating
agencies and government statistics.
3.1.3. Primary Research
Primary interviews were conducted among various stakeholders:
Product and service companies
Members of associations and alliances
Subject Matter Experts and Evangelists
Consultants and Strategists
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3.1.4. Industry Information
It was essential to understand the current industry landscape, market dynamics, security ecosystem and
competitor metrics. To estimate the global market, Chief Experience Officers (CXOs), Marketing Heads, Sales
Managers and product stakeholders were interviewed.
3.1.5. Technical Information
In addition to the interviews with leading participants for industry-related information, ResearchFox
conducted interviews with Research and Development (R&D) and Design and Development teams to
understand the current usage of the products by service type and also to find out the emerging trends.
Finally, interviews with suppliers were conducted to cross check the validity of information and also to
understand the emerging trends in the end-user segment.
The detailed methodology for primary research is outlined below.
3.1.6. Primary Interview Questionnaire Design
ResearchFox developed a detailed questionnaire, which was used by the analysts as a guide for their
discussions. This process ensured the collection of all necessary data. The questionnaire was designed to
elicit unbiased industry level data (market size, production, sales, and others), that had check points
(questions such as company level information and their position in the industry acted as check points) to
ensure accuracy of the data. The questionnaire included the following sections:
1. Industry level information
2. Characteristics and Dynamics
3. Company-specific information
4. Market segmentation data
3.1.7. Interview Questionnaire Test and Validation
Following the design of the questionnaire, ResearchFox carried out some initial interviews to verify that the
appropriate market and technology data was generated. After the final design of the questionnaire,
ResearchFox began full scale primary research. Specific companies targeted for primary research interviews
were selected based upon market participation. Higher was the entity's profile, more attractive was the
entity.
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3.1.8. Interview Process
As participants respond in the course of an interview, ResearchFox analysts are trained to move from lower
priority and/ or sensitive topics to increasingly key and/or sensitive topics in response to the interviewee's
behavior. This responsive and reflective interview process, combined with the analysts' ability to discuss the
industry and technical issues in an open and sharing environment, allows ResearchFox to probe for key
data, operations, and competitive information. Multiple contacts within a single organization and with an
individual are often planned and/or staged in order to optimize and complete the information gathering
process.
3.1.9. Research Validation
At a point, when 20 percent of the research interviews and/or data collection had been completed,
ResearchFox consultants evaluated the preliminary findings to assure that up-to-date results are in line with
project objectives. The analyst team analyzed the information from the interviews and information was
validated through a combination of the following validation techniques:
Cross checking with other primary data and previously developed in-house research
Review of secondary information, such as trade journals, annual reports and industry directories
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3.2. Forecasting Methodology
3.2.1. Step-by-Step Methodology for Market Estimation and Forecasting
Market Estimation and Forecast Methodology, 2014
Step Method
1
Understand the market mechanism for the market through structured, systematic and theoretically established
norms of analyzing, designing, introducing and quality assurance of the market estimation
2 Measuring the various market drivers, constraints, opportunities and challenges at regular intervals of time
3 Integrate expert-opinion of discussions in consultation with the ResearchFox Analyst team
4 Market estimation and forecast calculation
5 Delphi method and Causal Analysis used as and when required
6
Rigorous quality check with heads of Research Team, Subject Matter Experts and Consultants before final
publication
Source: ResearchFox
Significance and Importance of the Market Forecast, 2014
Sr. No. Significance and Importance
1 Helps revisit on the company's R&D investments
2 Keeps the Sales and Marketing team posted on the market prospects
3 Strategize investment and expansion plans
4 Improve business planning
5 Helps create business aims and set sales figures within the company
6 Aware of the current market competition
7 Support plans for Merger and Acquisition (M&A)
Source: ResearchFox
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