The document describes a white label reseller program for a do-it-yourself mobile app platform called Bizness Apps. The program allows companies to build and manage iPhone, Android, and HTML5 apps for clients without programming knowledge. As a reseller, a company can offer the platform's app building services under their own brand and provide ongoing client support. Key benefits include generating recurring revenue, entering the fast-growing mobile app market, and delivering a valuable service to attract new business clients.