The document proposes a guerrilla marketing campaign for Guerrilla Kitchen using their toy van to replace popular movie posters. The purpose is to make the ads memorable and raise awareness of the food truck. Individual posters for movies like Taxi Driver and Django Unchained would have the van on colored backgrounds. The campaign would use both social media and print ads, with individual posters placed in various locations and on websites. The timeline is a few weeks after meeting with the client to finalize the design, with the social media portion running a few months and potentially transitioning to print ads for the summer.

1. Guerrilla Kitchen
Presentation

2. The initial idea is to have the Guerrilla
Kitchen toy van replace well known
movie posters.
The purpose of the ads are to make
them memorable for the consumer,
easy to recognize the film and create
awareness of Guerrilla Kitchen.

3. Taxi Driver
Django Unchained
The campaign can be social media and print based.
Each poster can be put together or on their own in
different locations and or social media websites.
ET

4. The concept for this idea is having the bun in a crate like
it has been shipped form a foreign country.

5. The idea for this advertisement is very simple.
Having the van on a simple colored background.
Each poster can have different colored backgrounds
to key each one different and eye catching but still
keeping it clear that they are the same.

6. Each poster has a different color background to keep them individual.They work better
separately having each one in different locations and or different posts or tweets. Having them
in different locations keeps them eye catching and makes the consumer think they've seen it
before and think if there something different with it.

7. Production Plan
The timescale of the advertisements will be a few weeks after our final meeting with Jay, this allows
us to finalise the idea and design and set a date when Jay wants to start the campaign.With Jay
wanting a manly social media campaign it allows the campaign to be flexible with timing and posting
the adds on social media and telling people where and what he will be cooking.When
the campaign starts it should run for a few months, perhaps up to the start of summer.This allows
Jay to see how the social media campaign goes and allows him to try and change ideas for the
summer.With this in mind Jay could turn the campaign into a print based campaign for just before
and during the summer.This would cost money to set up and print and Jay wouldn't have as much
as control as the social media campaign, he would be restricted with adjusting the menu and
location of Guerilla Kitchen.