Salzer UX UI offerings

1.Design &Strategy
2.ConceptingMethods
3.ProductPlanningMethods
4.User Research& ValidationMethods
5.UI Design Methods
Copyrights Salzer Technologies 2015 2

Blue Print
A map that displays all the touch points of the consumer
with yourbrand,as well as the keyinternalprocesses
involved init. Useful to visualize the path followed by
consumersacross multiple channelsand how youcould
improvethe flow.

ConsumerJourney Map
A diagram that explores themultiple (sometimes invisible)
steps taken byconsumers as theyengage with the service.
Allows designers to framethe consumer's motivations and
needs ineach step of the journey,creating design solutions
that are appropriate for each.

User Stories
A breakdown of each user task that can beaccomplished
within theproduct experience. Reminds the team of the
motivations that drive thetarget audience to use each
feature, as well as the path that theywill taketo do so.

Personas
A relatable snapshot of the target audiencethat highlights
demographics, behaviors, needs and motivations through
the creation of a fictional character.Personas makeit easier
for designers to createempathy with consumersthroughout
the design process.

Stakeholders Interviews
Scripts for interviewing keystakeholders in a project, both
internaland external, to gather insights about their goals. It
helps prioritize features and define keyperformance
indicators (KPIs).

Key Performance Indicators
Pre-established criteria to measure progress toward strategic
goals orthe maintenanceof operational goals. KPIs help
informdesign decisions along the way and measure results
of the UXefforts.

Brainstorming
Thecollective process of generatingconstraint-freeideas
that respond to a given creative brief. Allows the team to
visualize a broad rangeof design solutions before deciding
which one to stick with.

ConsumerJourney Map
A diagram that explores themultiple (sometimes invisible) steps
taken by consumers as theyengage with the service. Allows
designers to frame the consumer's motivations and needs in
each step of the journey,creating design solutions that are
appropriate for each.

Storyboards
A comic strip that illustrates the series of actions that consumers
need to takewhile using theproduct. Translates functionalities
into real-lifesituations, helping designers create empathywith
the consumerwhile having a first look at the product scope.

User Flow
A visual representation of the user's flow to complete tasks
within theproduct. It's the user perspective of thesite
organization, makingit easier to identify whichsteps could be
improved or redesigned.

TaskAnalysis
A breakdown of the required information and actions needed
to achievea task. Helps designers and developers understand
the currentsystem and its information flows. Makesit
possible to allocate tasks appropriately within the new
system.

ContentAudit
Theactivity of listing all content available on a website. This
list will come in handyat various stages of the project: see the
big picture,define the content strategy and checkthe details
of each page.

Heuristic Analysis
A thoroughanalysis of a product that highlights good and bad
practices, using known interaction design principles as
guidelines. Helps youvisualize the currentstate of the product
interms of usability, efficiency, and effectiveness of the
experience.

Sitemap
One of themost iconic IAdeliverables, consists of a diagram
of the website's pages organized hierarchically.Itmakesit
easy to visualize the basic structureand navigation of a
website.

Use CasesandScenarios
A comprehensive list of scenarios that happen when users are
interacting with theproduct: logged in, not logged in, first visit
etc. Ensures that all possible actions are thoroughlyconsidered,
as well as the system behavior in each scenario.

Metrics Analysis
Numbersprovided by an analytics tool or yourown database
about how the user interacts with yourproduct: clicks, navigation
time, search queriesetc. Metrics can also "uncoverthe
unexpected", surfacing behaviors that are not explicit in user
tests.

Usability Test
A one-to-oneinterview research in which the useris asked to
perform a series of tasks in a prototype or a product. Validates
and collects feedback of flows, design and features.

A/BTest
Offering alternative versions of your product to different users
and comparing the results to find out whichone performs better.
Great for optimizing funnels and landingpages.

Eye tracking
A technology that analyzes the user's eye movements across the
interface. Provides data about what keeps users interested onthe
screen and how their reading flow could be optimized by design.

Sketches
A quick wayof visualizing a new interface by using paper and pen.
Sketchesare useful to validate product concepts and design
approaches both with team members and users.

Wireframes
A visual guide that represents the page structure,as well as its
hierarchyand key elements. Useful to discuss ideas with team
members and clients, and to assist thework of designers and
developers.

Prototypes
A prototype is a simulation of the website navigation and features,
commonlyusing clickablewireframes or layouts. It's a quickand
dirty way to test and validate a product before fully developing it.

PatternLibrary
A hands-onlibrarythat provides examples (and code) of
interaction design patterns to beused across the website. Itnot
only promotes consistency, but also makesit easier improve
elements as needed.

For Enquiries on UXand UI,Please write to
yuvakumarp@salzertechnologies.com

Salzer UX UI offerings

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