Salgskurs (1)

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Stian Ullestad

Salgskurs CheSSSSS

Business

• Introduksjonsrunde
• Callsenter-bransjen
• Marked
• Konkurrenter
• Mobilt Bredbånd
• Chess Mobil
31.03.2014 2

• Fortell om deg selv
– Alder
– Opprinnelse
– Fritidsaktiviteter
• Hvorfor ønsker du å jobbe med salg?
• Hvilke jobber har du hatt før?

31.03.2014 5
Det ledende tele-kommunikasjonsselskapet i Norden
& Baltikum

• 10 års jubileum i 2010
• Hovedkontor i Bergen
• Ca 600,000 kunder
• Chess er etter Telenor det mest foretrukne selskapet
• Tydelig på budskap om billig telefoni
• Best på KS 8 av 10 år
• Best i test 2013
31.03.2014
6

Chess
• Største Lavprisaktør
• Kunder mellom 18 – 29 år
• Størst vekst i aldersgruppen
30-45 år
• Ønsker å tilby sine kunder
enkle og billige
mobilabonnement
• Den første mobiloperatøren
som er definert som lavpris-
aktør

• Mobil abonnement
• Mobilt bredbånd
• Bedrift

Tjenester
- Tvillingsim
- TvillingSURF
- Forsikring Iphone
- Forsikring
- Innholdstjenester/grenser
- Personopplysninger
- Betalingsmuligheter

3G-dekning kan gi opptil 384 KB i distriker og små tettsteder og
3,6 MB i sentrum og sentrale bystrøk og hytteområder med stor folketetthet.
4G-dekning gi opptil 80 mbit/s nedlastingshastighet, og 5-20 mbit/s
opplastingshastighet.

100% Eid av teliasonera, Derfor dekning
igjennom…
Nettverk
- 4G
- 3G
Best i test - service, priser og fart
HD-voice
BankID (!)
Nordenpriser
Billig i utland
Netcom

• Oppgave 1
- Kunden har i dag telenor, betaler 300kr i
mnd og ringer veldig mye internt i familien.
Bruker ellers ca 600 MB i mnd og sender en
del sms.
Hvilket abonnement passer?
• Oppgave 2
- Familie på 4 med 5 abonnement i
telenor. Mor og far bruker telefonen bare
til sms og ringe internet i familien.
Datteren Berit bruker facebook og
snapchat vær dag . Datter2 Gry bruker
tale og sms, moderat databruker. Har
også mobiltbredbånd dem bruker hver
helg på hytta. De betaler 1750,- hos
telenor i dag
Har også forsikret 3 iphone og 1 Samsung
telefon
• Oppgave 3
- Har i dag behov for mye data,
bruker to telefoner på sitt eget
firma. Skal ordne nytt
abonnement til sin elskerrinne
fra thailand. Hun ringer kun til
han. Han betaler i dag 650,- til
Talkmore

• Alle salg starter med en form for villighet
til kontakt.
• Viktig med godt tonefall og tydelig i
kommunikasjon
Kontakt
• Kontroll dreier seg om å styre kundens
fokus, og du styrer kundens fokus ved å
stille spørsmål.
• Viktig å lytte til kunden, åpne spørsmål
Kontroll
• Motivere kunden til å kjøpe, spørsmål som
aktiverer kunden til å tenke kjøp.
• Viktig med tydlighet, og avsluttende
spørsmål.
Kontrakt

Kropsspråk
Talehastighet
Volum
Ordvalg
Væremåte
Interesser
Tempo

 Åpne spørsmål
 Lytt til de svarene som blir gitt
 Speile kundens interesser,
humør og behov
 Skape et problem
 Dekke kundens behov
 Del-aksept

Brei Ja-Port
Ta styringen på slutten av
samtalene, (Kundene forventer
dette)
Trygge kunden
Tydelig fremgangsmåte
Repetere
Ta det for gitt at kunden skal ha
det

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Salgskurs (1)

2. • Introduksjonsrunde • Callsenter-bransjen • Marked • Konkurrenter • Mobilt Bredbånd • Chess Mobil 31.03.2014 2

3. • Fortell om deg selv – Alder – Opprinnelse – Fritidsaktiviteter • Hvorfor ønsker du å jobbe med salg? • Hvilke jobber har du hatt før?

4. 31.03.2014 4

5. 31.03.2014 5 Det ledende tele-kommunikasjonsselskapet i Norden & Baltikum

6. • 10 års jubileum i 2010 • Hovedkontor i Bergen • Ca 600,000 kunder • Chess er etter Telenor det mest foretrukne selskapet • Tydelig på budskap om billig telefoni • Best på KS 8 av 10 år • Best i test 2013 31.03.2014 6

7. Chess • Største Lavprisaktør • Kunder mellom 18 – 29 år • Størst vekst i aldersgruppen 30-45 år • Ønsker å tilby sine kunder enkle og billige mobilabonnement • Den første mobiloperatøren som er definert som lavpris- aktør

8. • Mobil abonnement • Mobilt bredbånd • Bedrift

10. Tjenester - Tvillingsim - TvillingSURF - Forsikring Iphone - Forsikring - Innholdstjenester/grenser - Personopplysninger - Betalingsmuligheter

11. 3G-dekning kan gi opptil 384 KB i distriker og små tettsteder og 3,6 MB i sentrum og sentrale bystrøk og hytteområder med stor folketetthet. 4G-dekning gi opptil 80 mbit/s nedlastingshastighet, og 5-20 mbit/s opplastingshastighet.

12.

13. 100% Eid av teliasonera, Derfor dekning igjennom… Nettverk - 4G - 3G Best i test - service, priser og fart HD-voice BankID (!) Nordenpriser Billig i utland Netcom

14.

15. • Oppgave 1 - Kunden har i dag telenor, betaler 300kr i mnd og ringer veldig mye internt i familien. Bruker ellers ca 600 MB i mnd og sender en del sms. Hvilket abonnement passer? • Oppgave 2 - Familie på 4 med 5 abonnement i telenor. Mor og far bruker telefonen bare til sms og ringe internet i familien. Datteren Berit bruker facebook og snapchat vær dag . Datter2 Gry bruker tale og sms, moderat databruker. Har også mobiltbredbånd dem bruker hver helg på hytta. De betaler 1750,- hos telenor i dag Har også forsikret 3 iphone og 1 Samsung telefon • Oppgave 3 - Har i dag behov for mye data, bruker to telefoner på sitt eget firma. Skal ordne nytt abonnement til sin elskerrinne fra thailand. Hun ringer kun til han. Han betaler i dag 650,- til Talkmore

16.

17. • Alle salg starter med en form for villighet til kontakt. • Viktig med godt tonefall og tydelig i kommunikasjon Kontakt • Kontroll dreier seg om å styre kundens fokus, og du styrer kundens fokus ved å stille spørsmål. • Viktig å lytte til kunden, åpne spørsmål Kontroll • Motivere kunden til å kjøpe, spørsmål som aktiverer kunden til å tenke kjøp. • Viktig med tydlighet, og avsluttende spørsmål. Kontrakt

18. Kropsspråk Talehastighet Volum Ordvalg Væremåte Interesser Tempo

19.  Åpne spørsmål  Lytt til de svarene som blir gitt  Speile kundens interesser, humør og behov  Skape et problem  Dekke kundens behov  Del-aksept

20. Brei Ja-Port Ta styringen på slutten av samtalene, (Kundene forventer dette) Trygge kunden Tydelig fremgangsmåte Repetere Ta det for gitt at kunden skal ha det

Editor's Notes

--HVA KAN MAN GJØRE MED 1 GB data? Lese 2 500 nettavissider - Lytte til musikk på Spotify i ca 10 timer - Lese og sende ca 50 000 e-post (uten vedlegg) - Høre på radio i ca 17 timer (NRK) - Se på YouTube-filmer i ca 7 ½ time - Se på NRKs nett-TV i ca 1 time - Streame film i ca 1 ½ time - Sjekke været på YR-appen 30 000 ganger uansett hvor dårlig været er. - Sjekke Facebook ca 1 000 ganger(Multipliser gjerne med antall GB i ditt abonnement)ALLE ABONNEMENTENE HER GÅR OGSÅ INN UNDER BEDRIFT, Så om kunder lurer på dette så er det selvsagt mulig å sette opp det, da med orgnummer.
Tvillingsim, 28+15Tvillingsurf 30Forsikring iphone 89Forsikring ellers 69Innholdstjenester KJØP AV RINGETONER OSV MED MOBILPersonopplysning, skjult nr skjult adresse, skult navn,
3G:3G-dekning kan gi opptil 384 KB i distriker og små tettsteder og 3,6 MB i sentrum og sentrale bystrøk og hytteområder med stor folketetthet.Erfaring tilsier at opplevd hastighet i beste fall kan bli 50% av oppgitte verdier om alle forhold som påvirker hastigheten slår heldig ut. Dekningen kan ikke sammenlignes med bredbånd i hjemmet, men det vil likevel være tilstrekkelig hastighet for de aller fleste. Dette gjelder enkel PC-bruk som surfking. e-post, chatting osv.4G-dekning gi opptil 80 mbit/s nedlastingshastighet, og 5-20 mbit/s opplastingshastighet.Hastigheten på 4G-nettet vil i tillegg til område og antall brukere i nettet, også være avhengig av utstyret man bruker. Noen modem kan ha begrensninger som gjør at hastigheten ikke blir like bra som nettverket kan tilby.4G-dekning kan i motsetning til 3G sammenlignes med bredbånd i hjemmet, og man kan streame live TV i HD-kvalitet uten å oppleve et eneste hakk eller forsinket bilde. Dekningen er derfor perfekt for Web TV, skytjenester, online spill og mobilt kontor

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