The document discusses the changing landscape of comedy content consumption and production, noting that comedy and entertainment titles are increasingly popular on services like BBC iPlayer and that the BBC is looking to incubate new comedy talent and develop intellectual property for online platforms like BBC Comedy's YouTube channel to engage audiences both within the UK and globally. It also provides an overview of the BBC's strategy to establish itself as a primary destination for British comedy across past, present and future programming.

1. Get Shorty
Brian Minchin – Executive
Producer Dr Who

9. THE CHANGING WORLD OF...

10. Slide 10
0 10 20 30 40 50
Watching new music videos
Sharing video clip with fam/friends
Music playing in the background
Browsing when bored
Looking at links sent by family or friends
For a laugh
Learning how to do something
Finding something specific
MOST IMPORTANT WAYS OF USING YOUTUBE – RATED BY USERS
• Source: YouTube PULSE Survey (Base: YouTube users)
People often have a specific piece of content in mind when they
go to YouTube

11. Slide 11• Source: YouTube PULSE Survey (Base: YouTube users)
0 20 40 60 80 100
Gaming
Complete films
Sports videos
Videos uploaded by family/ friends
News videos
Animal videos
Film trailers
TV programme clips
How to videos (Cookery / DIY etc)
Comedy clips
Music videos
WHICH OF THE FOLLOWING HAVE YOU EVER USED YOUTUBE FOR?
People view a broad range of content on YouTube, with Music
and Comedy being particularly popular

12. The tyranny of choice
Each minute: 100 hours of new video uploaded...

13. • Who is your audience?
• What are they searching for?
• Can they get involved?
• Why should they come back?
• Will they share it?
• Can you keep making it?
Build audience on

14. NOT

15. Comedy on Demand:
iPlayer Stats 2008-2009
1. Eastenders
2. Top Gear
3. Doctor Who
4. The Apprentice
5. Live at the Apollo
6. Merlin
7. Gavin and Stacey
8. Mock the Week
9. Waterloo Road
10. Nevermind the Buzzcocks
11. Friday Night with Jonathan Ross
12. Heroes
13. Have I Got News for You
14. Casualty
15. Strictly Come Dancing
16. MasterChef
17. Comic Relief
18. QI
19. Charlie and Lola
20. Little Dorrit
iPlayer Stats 2009-2010
1. Eastenders
2. The Apprentice
3. Top Gear
4. Mock the Week
5. Waterloo Road
6. Strictly Come Dancing
7. Michael McIntyre’s Comedy Roadshow
8. Life
9. Merlin
10. Nevermind the Buzzcocks
11. Friday Night with Jonathan Ross
12. Gavin and Stacey
13. Formula 1 2009
14. Doctor Who
15. Spooks
16. Snog Marry Avoid?
17. QI
18. Russell Howard’s Good News
19. Torchwood Children of Earth
20. Dragons Den
Comedy and Comedy/Entertainment titles punch through on iPlayer.

16. WEB EXCLUSIVE
(Future)
PROGRAMMES
(Present)
ARCHIVE
(Past)
May 17 2010:
The new bbc.co.uk/comedy launches...
Mission Statement:
To become “The primary
destination for the finest British
comedy from the past, present
and future”

17. Incubating comedy talent...
Totally Tom
Broken Biscuits
Cardinal Burns
The Midnight Beast
Doc Brown
Angelos
Epithemiou
Mr Khan
Misery Bear
Ben
Wheatley
Kerry
Howard

18. Developing IP for The BBC;
1
8

19. 2011/12 BBC Online Change of Stategy
TV & iPlayer
/iPlayer
/programmes
/channel
/archive
/genre

22. • Writing, writing writing, and writing again.
• Don’t rule out radio.
• Talk to us @bbccomedy @bbcwritersroom
• Why now?
• The more you practice, the luckier you get.
Developing for….

23. will.saunders@bbc.co.uk
@willpsaunders

24. www.tubefilter.com

25. Dawson Bros: Funtime

27. Social Media Overlaid onto Live TV

28. Collaborations on YouTube with BBC Worldwide

29. I have a plan so
cunning, you could put a
tail on it and call it a fox.
16th May 2012
BBC Worldwide Presentation to YouTube
Comedy YouTube Channel proposition

30. Classic
Topical
Live
Originated
Curated

31. Over 18m views on