SlideShare a Scribd company logo
Get Shorty
Brian Minchin – Executive
Producer Dr Who
THE CHANGING WORLD OF...
Slide 10
0 10 20 30 40 50
Watching new music videos
Sharing video clip with fam/friends
Music playing in the background
Browsing when bored
Looking at links sent by family or friends
For a laugh
Learning how to do something
Finding something specific
MOST IMPORTANT WAYS OF USING YOUTUBE – RATED BY USERS
• Source: YouTube PULSE Survey (Base: YouTube users)
People often have a specific piece of content in mind when they
go to YouTube
Slide 11• Source: YouTube PULSE Survey (Base: YouTube users)
0 20 40 60 80 100
Gaming
Complete films
Sports videos
Videos uploaded by family/ friends
News videos
Animal videos
Film trailers
TV programme clips
How to videos (Cookery / DIY etc)
Comedy clips
Music videos
WHICH OF THE FOLLOWING HAVE YOU EVER USED YOUTUBE FOR?
People view a broad range of content on YouTube, with Music
and Comedy being particularly popular
The tyranny of choice
Each minute: 100 hours of new video uploaded...
• Who is your audience?
• What are they searching for?
• Can they get involved?
• Why should they come back?
• Will they share it?
• Can you keep making it?
Build audience on
NOT
Comedy on Demand:
iPlayer Stats 2008-2009
1. Eastenders
2. Top Gear
3. Doctor Who
4. The Apprentice
5. Live at the Apollo
6. Merlin
7. Gavin and Stacey
8. Mock the Week
9. Waterloo Road
10. Nevermind the Buzzcocks
11. Friday Night with Jonathan Ross
12. Heroes
13. Have I Got News for You
14. Casualty
15. Strictly Come Dancing
16. MasterChef
17. Comic Relief
18. QI
19. Charlie and Lola
20. Little Dorrit
iPlayer Stats 2009-2010
1. Eastenders
2. The Apprentice
3. Top Gear
4. Mock the Week
5. Waterloo Road
6. Strictly Come Dancing
7. Michael McIntyre’s Comedy Roadshow
8. Life
9. Merlin
10. Nevermind the Buzzcocks
11. Friday Night with Jonathan Ross
12. Gavin and Stacey
13. Formula 1 2009
14. Doctor Who
15. Spooks
16. Snog Marry Avoid?
17. QI
18. Russell Howard’s Good News
19. Torchwood Children of Earth
20. Dragons Den
Comedy and Comedy/Entertainment titles punch through on iPlayer.
WEB EXCLUSIVE
(Future)
PROGRAMMES
(Present)
ARCHIVE
(Past)
May 17 2010:
The new bbc.co.uk/comedy launches...
Mission Statement:
To become “The primary
destination for the finest British
comedy from the past, present
and future”
Incubating comedy talent...
Totally Tom
Broken Biscuits
Cardinal Burns
The Midnight Beast
Doc Brown
Angelos
Epithemiou
Mr Khan
Misery Bear
Ben
Wheatley
Kerry
Howard
Developing IP for The BBC;
1
8
2011/12 BBC Online Change of Stategy
TV & iPlayer
/iPlayer
/programmes
/channel
/archive
/genre
• Writing, writing writing, and writing again.
• Don’t rule out radio.
• Talk to us @bbccomedy @bbcwritersroom
• Why now?
• The more you practice, the luckier you get.
Developing for….
will.saunders@bbc.co.uk
@willpsaunders
www.tubefilter.com
Dawson Bros: Funtime
Social Media Overlaid onto Live TV
Collaborations on YouTube with BBC Worldwide
I have a plan so
cunning, you could put a
tail on it and call it a fox.
16th May 2012
BBC Worldwide Presentation to YouTube
Comedy YouTube Channel proposition
Classic
Topical
Live
Originated
Curated
Over 18m views on

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Salford comedy

  • 1. Get Shorty Brian Minchin – Executive Producer Dr Who
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10. Slide 10 0 10 20 30 40 50 Watching new music videos Sharing video clip with fam/friends Music playing in the background Browsing when bored Looking at links sent by family or friends For a laugh Learning how to do something Finding something specific MOST IMPORTANT WAYS OF USING YOUTUBE – RATED BY USERS • Source: YouTube PULSE Survey (Base: YouTube users) People often have a specific piece of content in mind when they go to YouTube
  • 11. Slide 11• Source: YouTube PULSE Survey (Base: YouTube users) 0 20 40 60 80 100 Gaming Complete films Sports videos Videos uploaded by family/ friends News videos Animal videos Film trailers TV programme clips How to videos (Cookery / DIY etc) Comedy clips Music videos WHICH OF THE FOLLOWING HAVE YOU EVER USED YOUTUBE FOR? People view a broad range of content on YouTube, with Music and Comedy being particularly popular
  • 12. The tyranny of choice Each minute: 100 hours of new video uploaded...
  • 13. • Who is your audience? • What are they searching for? • Can they get involved? • Why should they come back? • Will they share it? • Can you keep making it? Build audience on
  • 14. NOT
  • 15. Comedy on Demand: iPlayer Stats 2008-2009 1. Eastenders 2. Top Gear 3. Doctor Who 4. The Apprentice 5. Live at the Apollo 6. Merlin 7. Gavin and Stacey 8. Mock the Week 9. Waterloo Road 10. Nevermind the Buzzcocks 11. Friday Night with Jonathan Ross 12. Heroes 13. Have I Got News for You 14. Casualty 15. Strictly Come Dancing 16. MasterChef 17. Comic Relief 18. QI 19. Charlie and Lola 20. Little Dorrit iPlayer Stats 2009-2010 1. Eastenders 2. The Apprentice 3. Top Gear 4. Mock the Week 5. Waterloo Road 6. Strictly Come Dancing 7. Michael McIntyre’s Comedy Roadshow 8. Life 9. Merlin 10. Nevermind the Buzzcocks 11. Friday Night with Jonathan Ross 12. Gavin and Stacey 13. Formula 1 2009 14. Doctor Who 15. Spooks 16. Snog Marry Avoid? 17. QI 18. Russell Howard’s Good News 19. Torchwood Children of Earth 20. Dragons Den Comedy and Comedy/Entertainment titles punch through on iPlayer.
  • 16. WEB EXCLUSIVE (Future) PROGRAMMES (Present) ARCHIVE (Past) May 17 2010: The new bbc.co.uk/comedy launches... Mission Statement: To become “The primary destination for the finest British comedy from the past, present and future”
  • 17. Incubating comedy talent... Totally Tom Broken Biscuits Cardinal Burns The Midnight Beast Doc Brown Angelos Epithemiou Mr Khan Misery Bear Ben Wheatley Kerry Howard
  • 18. Developing IP for The BBC; 1 8
  • 19. 2011/12 BBC Online Change of Stategy TV & iPlayer /iPlayer /programmes /channel /archive /genre
  • 20.
  • 21.
  • 22. • Writing, writing writing, and writing again. • Don’t rule out radio. • Talk to us @bbccomedy @bbcwritersroom • Why now? • The more you practice, the luckier you get. Developing for….
  • 26.
  • 27. Social Media Overlaid onto Live TV
  • 28. Collaborations on YouTube with BBC Worldwide
  • 29. I have a plan so cunning, you could put a tail on it and call it a fox. 16th May 2012 BBC Worldwide Presentation to YouTube Comedy YouTube Channel proposition

Editor's Notes

  1. This slide needs adding to and re-working. Please remove Jason Lewis, Harry Partridge, Jazzie and Misery Bear and add all these faces below which are findable on our YT Channel -Mr Khan – put BBC1 not R4Chris Kendall – BBCThreeBen Wheatley – Cinema LogoAngelosEpithemiou – C4Doc Brown CBBCAdam Buxton – Sky Totally Tom – BBC ThreeKerry Howard BBC ThreePappys – BBC Three
  2. Digital Pilots in Long Form – use the FMF Logo on this page and the wording below it http://www.bbc.co.uk/bbcthree and add this image too I also need the view count for the pilots so far in iPlayer which Jon is getting for mehttp://www.bbc.co.uk/iplayer/episode/p00v5jj0/People_Just_Do_Nothing/
  3. YOU TUBE + BBC WORLDWIDE Show College Comedy Slide
  4. Blackberry