This document discusses the popularity of comedy and comedy/entertainment programs on the BBC iPlayer between 2008-2011. It shows the top 20 most viewed and favorited programs each year, with many comedy and entertainment titles consistently high on the lists. It also discusses the BBC's efforts to better organize and promote its comedy content online, such as launching a dedicated BBC comedy website and increasing comedy content on YouTube and social media platforms. Overall it demonstrates the strong audience demand for comedy content on the BBC iPlayer.

1. Online Comedy

2. Comedy on Demand:
iPlayer Stats 2008-2009
1. Eastenders
2. Top Gear
3. Doctor Who
4. The Apprentice
5. Live at the Apollo
6. Merlin
7. Gavin and Stacey
8. Mock the Week
9. Waterloo Road
10. Nevermind the Buzzcocks
11. Friday Night with Jonathan Ross
12. Heroes
13. Have I Got News for You
14. Casualty
15. Strictly Come Dancing
16. MasterChef
17. Comic Relief
18. QI
19. Charlie and Lola
20. Little Dorrit
iPlayer Stats 2009-2010
1. Eastenders
2. The Apprentice
3. Top Gear
4. Mock the Week
5. Waterloo Road
6. Strictly Come Dancing
7. Michael McIntyre’s Comedy Roadshow
8. Life
9. Merlin
10. Nevermind the Buzzcocks
11. Friday Night with Jonathan Ross
12. Gavin and Stacey
13. Formula 1 2009
14. Doctor Who
15. Spooks
16. Snog Marry Avoid?
17. QI
18. Russell Howard’s Good News
19. Torchwood Children of Earth
20. Dragons Den
Comedy and Comedy/Entertainment titles punch through on iPlayer.

3. Comedy on Demand:
Most favourited progs in iPlayer 2010/11
Comedy and Comedy/Entertainment titles punch through on iPlayer.
1. EastEnders 293,038
2. Top Gear 224,337
3. Doctor Who 114,927
4. Come Fly With Me 110,761
5. QI 107,634
6. Mock the Week 93,899
7. Have I Got News for You 82,152
8. The Apprentice 80,411
9. Live at the Apollo 78,619
10. Merlin 75,038

4. Improved navigation
Introduction of Archive
User
Recommendations
Increased functionality
May 17 2010:
The new bbc.co.uk/comedy
launches.

5. Then came PQF…
Putting Quality First and resulting BBC Online strategy created a
mandate to bring all TV-related online experiences together into a
single coherent product

6. 2010/11 Vision Online
/tv /channels /genre
/archive/iplayer/programmes

7. Product evolution – no big bang
TV & iPlayer
/iPlayer
/programmes
/channel
/archive
/genre

10. /programmes
Hebburn
Grandma's House S2
Episodes S2
Heading Out (TBC)
Twenty Twelve
The Thick Of It
Watson & Oliver
Roger & Val, series 2
The Matt Lucas Awards
Absolutely Fabulous
Me and Mrs Jones
In With the Flynns
The Royal Bodyguard
Not Going Out S5
Mrs Brown's Boy
Citizen Khan
Miranda
White Van Man S2
Cuckoo
Him & Her S3
Some Girls
Bad Education
Pramface S2
Dead Boss
Chris Ramsey's Comedy Fringe
Chris Moyles Comedy Empire
For the Win
Dawson Bros. Funtime
People Just Do Nothing
Impractical Jokers
The Imran Yusuf Show
Celebrity Bitchslap News
Getting On S3

11. PSYCHOVILLE
Almost 25% of Psychoville’s total audience was on-
demand. Not counting Virgin iPlayer against a 7%
average for BBC Two titles.
Psychoville New Media BAFTA 2011

12. http://www.youtube.com/watch?v=f8ea3l8Zl2
k&feature=plcp
Miranda Facebook app

13. BBC Comedy Social Media
79,018 Followers45,893 Likes

14. From: Jon Aird
Sent: Friday, November 16, 2012 10:24 AM
To: Zai Bennett & Assistant; Jamie Morris; Sarah Maycock;
Subject: Re: Tinie Tempah Some Girls
Even better, Tinie just retweeted our tweet, with a link to the
programme page!
https://twitter.com/TinieTempah/status/269384093752492033
Jon Aird
Producer, BBC Comedy
From: BBC <jon.aird@bbc.co.uk>
Date: Friday, 16 November 2012 10:07
To: Zai Bennett & Assistant <ZaiBennettAssistant@bbc.co.uk>, Jamie
Morris <Jamie.Morris@bbc.co.uk>,
Sarah Maycock <sarah.maycock@bbc.co.uk
Subject: Tinie Tempah Some Girls
In case you haven't seen it, Tinie Tempah tweeted that he's a Some
Girls fan. Hopefully some of his 1.6m+ followers saw it and agree
with him or want to find out more!
https://twitter.com/TinieTempah/status/269257669070684162
This is fantastic, well done all. Sarah, keep on at him.
Thanks
Zai
BBC Comedy Social Media

15. BBC Three Web Exclusives

16. AV views per month
800,000
AV watch time
1.5 million minutes

17. Incubating the next generation of comedy talent...
Totally Tom
Broken Biscuits
Cardinal Burns
The Midnight Beast
Doc Brown
Angelos
Epithemiou
Mr Khan
Misery Bear
Ben Wheatley
Kerry Howard

18. Incubating the next generation of comedy talent...

19. Web Pilots Views in iPlayer = 958,459

20. Web Pilots 2012/3

22. A Curated sketch show on Red Button & IPTV?

23. Live Webstream in iPlayer

24. YouTube and BBC Worldwide

25. YouTube and BBC Worldwide Comedy College

26. Wrong Mans Online

27. Comedy Genre Category in iPlayer

28. ADD LIVING CONTENT IMAGE + BBC FM Logo (I’ve emailed the link to
living content over to you)
Mosaic of photos from johns email and BBC two logo

29. 2011/12 Online Budget