Salesforce and Microsoft Dynamics have been competitors in the customer relationship management (CRM) software space since Salesforce's inception in 1999, though Microsoft did not release its first cloud-based Dynamics CRM until 2003. Both are now considered masters of CRM. While it is difficult to distinguish between the two platforms, a full article at www.marketingtechnologyinsights.com compares their top three strengths and cautions to help identify the better system.