Have you or someone on your SEO team recently started navigating Salesforce Commerce Cloud? There are steep learning curves in both functionality and processes; some of which are completely new to SEOers. You’re not alone. As you begin understanding the dynamic of such a vast environment, I want to guide you through 5 lessons I’ve learned as an SEOer working on Salesforce Commerce Cloud sites. The goal isn’t to guide you through SEO functionality in Commerce Cloud. Rather, the goal is to alleviate confusion on how efficiently navigate a SFCC workstream and will cover topics such as, - Level-setting expectations on SFCC - Understanding an SFCC team dynamic - Leveraging communication for efficient SEO resolution - Why all SEO tasks aren’t weighted equally - Understanding your role as an SEOer in such an ecosystem I hope you can join me as I discuss Salesforce Commerce Cloud and SEO.

1. #PragmaticSEO
Salesforce Commerce
Cloud & SEO
5 Lessons I’ve learned as an SEOer
navigating Commerce Cloud
edwin@edwindanromero.com
/in/edwinromero/
Edwin Romero
Independent SEO Consultant

2. Biography 5 Lessons

3. Biography
10 Years
of SEO
7 Years on
SFCC
Migrations,
Strategy, &
Technical
5 Lessons
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/

4. It’s a beast
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/

5. 3
rd
Parties
Massive ecosystem
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
Tech
Stack
Unknowns
SEO
Dev
Content
Merch

6. #PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/

7. SEO familiarity
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
• Settings are intuitive
• Extensive documentation
• Nimble behavior
• Thriving communities
• Pass on to developers
• Forward recommendations

8. SEO familiarity
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
• It’s very hands on
• Meta Data
• Robots.txt
• Sitemap
• Documentation
• Salesforce Commerce Cloud SEO
Guide
• Salesforce B2C Commerce
• Growing community
• Trailblazer
• Slack (Unofficial)

9. Build relationships
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
AM
PM
Dev
BA
Analytics
UX / Design
SEO

10. You can’t do
it alone
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/

11. SEO potential is…
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
…Endless

12. Customizations
OOTB configuration limitations
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
OOTB
Configurations
Current
Configurations
Manageable for an SEOer
Dev Support may be
needed
Dev and 3rd parties
required

13. Budgets
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
Initiative A
Initiative B
Initiative C
SEO
Initiative D

14. Executive sponsors
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
KPIs
Goals
Priorities
Roadmap
Performance
Customizations
SEO Partners
Tools
Projects
Executive

15. Juggling projects
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
Orchestrates success of a
project and program
Dev
UX
QA
Content
SEO
Analytics
Budgets
Timelines
Tickets /
Issues
Scrums
Project / Program
Manager
SEO
Advocates

16. Ticket details
improve
efficiency
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/

17. What’s a support ticket?
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
A request to investigate or resolve
Salesforce Commerce Cloud Site
Repair
Enhancement
Investigation
Bug / Issue
SEO
Tracked in Jira

18. A bad ticket…
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
Ticket Name:
“Fix Schema”
Ticket Description:
We are being penalized for Schema
errors; see audit.
Developer

19. A bad ticket…
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
Is de-prioritized Lacks funding Wastes resources

20. So what can you do?...
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/

21. An ideal ticket….
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
Details issue Uses assumptions
carefully
Stays relevant

22. Everythingis not
a priority
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/

23. Multiple priorities
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
Charlie, CMO
• Multiple teams
• Wants to improve SFCC
blog performance
• Limited budget /
resources
Sean, SEO
• Reads Neil Patel’s blog
• Completed SEMrush audit
• Wants to make SEO
history

24. The impact of general lists
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
Our SEO priorities are,
• On-page content
• Header tags
• Better authority
• Internal links
?
De-prioritized content tasks

25. Reactions…
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/

26. Impact
High
Effort
Low
High
Low
Priority matrix
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
Above the Fold
Content
Table of Contents
Paragraph Blocks
Optimize Header
Hierarchy
Content Format
Related Posts
Credible Sources
Author Boxes

27. Reactions…
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/

28. SEOers wear
many hats
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/

29. Dynamic of an SEOer
#PragmaticSEO
edwin@edwindanromero.com /in/edwinromero/
It’s not just keywords…
SEO

30. #PragmaticSEO
Thank you!
Questions?
edwin@edwindanromero.com
/in/edwinromero/
Edwin Romero
Independent SEO Consultant