The document outlines various Salesforce certifications available for individuals to demonstrate their expertise across different roles including administrator, developer, and architect tracks. It details prerequisites for each certification, exam structures, fees, passing scores, and the importance of maintaining certifications through regular updates linked to Salesforce product releases. Additionally, it emphasizes how these certifications enhance credibility and employment prospects in the Salesforce ecosystem.

2. A series of certifications provided by Salesforce.com that
individuals can take to prove and demonstrate their
knowledge and expertise in different areas of Salesforce.

3. Administrato
r Track
Manage and
Configure
Salesforce
Implementation
Expert Track
Design Sales and
Service Cloud
Solutions
Pardot
Track
Design and
Deploy
Automation
Solutions
Marketing
Track
Personalize and
Customize the
Customer
Journey
Declarative
Track
Build
Custom
Declarative
Solutions
Developer
Track
Develop Custom
Force.com
Applications
Architect
Track
Architect a
Complete
Force.com
Solution
Prerequisite:
Salesforce.com
Certified
Administrator
Prerequisite:
Salesforce.com
Certified
Force.com
Developer
OR
Salesforce
Certified
Platform App
Developer
Prerequisite:
Salesforce.com
Certified
Administrator

4. An entity part of Salesforce that handles everything related to
Salesforce Certifications, Trainings and Release Exams.
For any updates related to these follow it on
Twitter : @salesforceu
Website : http://www.salesforce.com/in/services-
training/training_certification/training.jsp

5. • Certifications give credibility to your Salesforce expertise.
• They are a proof of you Salesforce Knowledge.
• They attract Employers.
• Advanced Certified guys are quite in demand.
• Companies need Certified People as these certifications
get them customers.
• Upping your Certifications can lead to major increase in your
Salaries and demand in market.

6. As per Salesforce Denver User Group yearly Survey

7. Depending on what you want to pursue and what direction you
want to give your career, you can choose one of these 2 Tracks
• Admin/Consultant Track
• Developer Track

9. 1. This certification is no longer offered.
2. If you have already done with it, it still counts.
3. It still counts as a valid prerequisite to Salesforce
Technical Architect Certification.
4. This certification proves that you are quite
comfortable with declarative aspects of the
Salesforce Platform.

10. 1. This certification is no longer offered and have
been replaced by Platform Developer II
2. If you have already done with it, it still counts.
3. This certification proves that you are very
comfortable with the programmatic aspects of the
Salesforce Platform. Apex and Visualforce are just
a sleight of hand for you.

11. 1. This is available and thriving.
2. This certifications is the start of your
Admin/Consultant Career
3. This is a prerequisite to the following certifications
• Salesforce Certified Administrator
• Salesforce Sales Cloud Consultant
• Salesforce Service Cloud Consultant
4. This credential proves that you have a broad
knowledge of Salesforce application, you can
configure and manage Sales and Service Cloud
Applications.

12. About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 65% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• Available in English, French, German, Spanish and Brazilian
Portuguese, additional details here
• No prerequisites; Administration Essentials for New Admins
(ADM 201) course is recommended
• For a full exam outline, click here for the Study Guide

13. 1. Salesforce Certified Administrator is a
prerequisite.
2. This says that you have handled a fair share of
Salesforce orgs.
3. That you are completely comfortable with
designing robust and scalable applications for the
clients.

14. About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 65% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• Current status as a Salesforce Certified Administrator is a
prerequisite
• Recommend taking Administration Essentials for
Experienced Admin (ADM-211)
• For a full exam outline, click here for the
Study Guide

15. 1. You need to be a Salesforce Certified
Administrator as a prerequisite to take this exam.
2. This proves that you are proficient in
understanding customer’s needs.
3. You can design and maintain Sales Cloud
Applications as per customer’s business
requirements.

16. About the Exam
• 60 multiple-choice questions
• 105 minutes allotted to complete the exam
• 68% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• Available in English, Spanish, and Brazilian Portuguese,
additional details here
• Current status as a Salesforce Certified Administrator is a
prerequisite
• Recommend online training, reference materials and full
exam outlined in the Study Guide

17. 1. You need to be a Salesforce Certified
Administrator as a prerequisite to take this exam.
2. Having this certification proves that you are an
Implementation Expert experienced in
implementing Service Cloud solutions as per
customer’s needs.

18. About the Exam
• 60 multiple-choice questions
• 105 minutes allotted to complete the exam
• 68% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• Available in English, Spanish, and Brazilian Portuguese,
additional details here
• Current status as a Salesforce Certified Administrator isa
prerequisite
• Recommend online training, reference materials and full
exam outlined in the Study Guide

19. 1. This is the certification introduced to replace
Salesforce Certified Force.com Developer.
2. It is a prerequisite to Salesforce Technical
Architect Certification.
3. Apart from the usual declarative stuff, you
should be comfortable with Lightning
Experience, Lightning App Builder to create
robust Salesforce applications.

20. About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 63% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• No prerequisites; recommend taking Building Applications with
Force.com and Visualforce (DEV401)
• For a full exam outline, click here for the Study Guide

21. 1. You must be proficient in building custom
applications on Force.com Platform.
2. You are quite comfortable with the basic
knowledge of Apex and Visualforce.

22. About the Exam
• 60 multiple-choice questions
• 105 minutes allotted to complete the exam
• 68% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• No prerequisites; Programmatic Development UsingApex and
Visualforce (DEV 450) course is recommended
• For a full exam outline, click here for the Study Guide

23. 1. Platform Developer I is the prerequisite for this
certification.
2. You must have mastered Apex and Visuaforce.
3. Apart from that you should have a pretty good idea
about SOAP, REST APIs, Heroku and building
Lightning Components.

24. About the Exam
• 60 multiple-choice questions
• 120 minutes allotted to complete the exam
• 63% is the passing score
• Registration fee is USD 400
• Retake fee is USD 200
• No hard-copy or online materials may be referenced
during the exam
• Current status as a Salesforce Certified Platform DeveloperI is a
prerequisite
• For a full exam outline, click here for the Study Guide

25. 1. If you are able to design pardot solutions as per
the customer’s needs, this certification is for you.
2. You must have a good idea of Pardot Platform and
its integration with Salesforce.
3. Know how to build forms, emails and
automation tools.

26. About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 70% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• No prerequisites
• For a full exam outline, click here for the Study Guide

27. 1. This certification validates your proficiency in
designing and implementing marketing flows on the
Pardot Platform.
2. Understanding of marketing processes and tools
like lead scoring, email marketing, lead generation
and reporting.

28. About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 67% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• No prerequisites
• For a full exam outline, click here for the Study Guide

29. 1. One should have complete understanding of
Marketing Cloud Email application
2. Thorough with email marketing best practices,
terminology, message design, email automation,
tracking and reporting metrics.
3. Understand external integrations with Marketing
Cloud Email application.

30. About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 60% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• No prerequisites; recommend taking Email Essentials
(EEB101)
• For a full exam outline, click here for the Study Guide

31. 1. Thorough understanding of components of
Social Studio and social media terminology.
2. Post Creation, conversion analysis and
management.
3. Design workflows as per business needs.

32. About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 67% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• No prerequisites; recommend taking Social Studio (SS101)
• For a full exam outline, click here for the Study Guide

34. 1. You must be proficient in assessing customer‘s
architecture and designing secure, high
performance technical solutions on the
Force.com Platform.
2. Come up with the right ways of integrating multiple
platforms and applications with proper
authentication.
3. Manage delivery lifecycle of applications.

35. About the Exam
The Salesforce Certified Technical Architect program has
three components:
(1) self-evaluation,
(2) multiple-choice exam, and
(3) review board presentation.
To earn the Salesforce Certified Technical Architect
credential, you must successfully complete all three
components in this order. Successful completion of each
component is required to move on to the next step.

36. Self-Evaluation
• 42 multiple-choice questions
• 30 minutes allotted to complete the exam (online,non-
proctored)
• There is no registration fee
• Current status as a Salesforce Certified Force.com
Developer or a Salesforce Certified App Builder is a
prerequisite

37. Multiple-choice Exam:
• 60 multiple-choice questions
• 120 minutes allotted to complete the exam (proctored)
• 63% is the passing score
• Registration fee is USD 500
• Retake fee is USD 250
• No hard-copy or online materials may be referenced
during the exam

38. Review Board Presentation
• Presentation and discussion of the architecture solution for a
hypothetical scenario
• Registration fee is USD 6000 and USD 3000 for each
subsequent attempt
• 4 hours allotted to complete the exam
• No hard-copy or online materials may be referenced
during the exam
• Recommend training, reference materials and full exam
outlined in the Study Guide.

39. Webassessor is the site where you can register for
all Salesforce Certifications

41. • Three times a year (winter, spring, and summer), Salesforce
releases new system feature updates.
• In accordance with these updates, all certified professionals are
required to maintain their certification by taking a maintenance
exam aligned with the Salesforce product release cycles.
• Depending on your Salesforce credential, the number of
certification release exams published per year may vary.
http://certification.force.com/pkb/articles/Public_KB/Maintainin
g-Your-Salesforce-Credential/

42. • 30-minute online and non-proctored exams that you can take at
your convenience.
• Typically they up to 15 questions long, but can vary
depending on the volume of new release changes.
• The exams are also open note, so you can refer to the online
training and release notes during the exam.
• You are permitted three attempts at each release exam.

43. • There is a due date to every release exam.
• If you do not pass the release exam(s) by the required due date, all
credentials maintained by that exam will either expire or, in some
cases, become suspended.

44. • If your Salesforce Certified Force.com Developer credential
expires and you also hold the Salesforce Certified Force.com
Advanced Developer and/or Salesforce Certified Technical
Architect credential(s), those credentials will be placed in a
suspended state.
• You will then have one release cycle from the expiration date to
recertify as a Salesforce Certified Force.com Developer, at which
point the Salesforce Certified Force.com Advanced Developer
and/or Salesforce Certified Technical Architect credential(s) will be
reinstated.
http://certification.force.com/pkb/articles/Public_KB/Informatio n-
about-Certification-Expiration

45. http://certification.force.com/pkb/articles/Public_KB/FAQ-
Developer-Certification-Transition-Process

46. Thank You
Thank you for attending the session.

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