Promotional packaging like bonus packs and banded packs are trade marketing campaigns used to stimulate increased purchases of goods. Bonus packs require flexible packaging and manufacturing while multi-packs require minimal production changes, intensive labor, and time to implement. The effectiveness of these promotions can be measured by the total number of customer contacts, average monthly sales growth, increased shelf space allocated to the product, and increased distribution of goods.

1. THE PACK
Prepared by:
M. Anokhina
A. Mihnevich
M. Osipyan
1407

2. Promotional packaging (bonus pack
& banded pack) - a kind of trade-marketing campaign aimed
to stimulate the purchase of goods at a higher level or with
greater intensity.

3. BONUS PACK
Requires:
• flexibility of packaging
• manufacturing

4. MULTI-PACKS
Requires:
• minimal production changes
• intensive labour
• time to implement

5. COST
&
PERCEPTION OF
VALUE

6. The effectivenessof the action can be calculated using
the following parameters:
•The total number of contacts (shopping)
•The average monthly growth in sales
•Places with extra computation allocated for the
product
•The increase of the part of the shelf
•The increase of the distribution of goods

7. THANK YOU FOR ATTENTION