Description of one type of sales promotion (packs: bonus packs and multipacks)

1. THE PACK
Prepared by:
M. Anokhina
A. Mihnevich
M. Osipyan
1407

2. Promotional packaging (bonus pack
& banded pack) - a kind of trade-marketing campaign aimed
to stimulate the purchase of goods at a higher level or with
greater intensity.

3. BONUS PACK
Requires:
• flexibility of packaging
• manufacturing

4. MULTI-PACKS
Requires:
• minimal production changes
• intensive labour
• time to implement

5. COST
&
PERCEPTION OF
VALUE

6. The effectivenessof the action can be calculated using
the following parameters:
•The total number of contacts (shopping)
•The average monthly growth in sales
•Places with extra computation allocated for the
product
•The increase of the part of the shelf
•The increase of the distribution of goods

7. THANK YOU FOR ATTENTION