The document describes an interactive sales and marketing platform called Interactive Sales Linked Model by Media2win. It helps brands communicate offers to consumers across SMS, IVR and online channels. The platform integrates unique codes with products and call-to-action messaging to drive consumer engagement. It was used in a 25-year anniversary campaign by Tanishq to give away a 10-gram gold coin every hour via SMS, IVR and a webpage. The campaign saw over 24 lakh consumer responses and high redemption rates. The platform handles the entire technical and legal backend of campaigns including prize sourcing, terms and conditions, and winner verification.

1. The Interactive Sales Linked Model by Media2win

2. A digital platform
Helps You Sell Better
Works across media - SMS, IVR and online

3. Your
Brand?

4. The product is used to communicate the offer

5. Product carries a unique code

6. Product has the call to action

7. 2 win AWESOME Prizes

8. SMS to 58558 (as per instructions)
Call from a landline / mobile phone
Log on to the promo webpage

9. January 2013

10. 25 years of Good Day
Wanted a contemporary activation plan to connect with consumers
Celebrated by giving a 10 gram gold coin every hour!

11. SMS
Consumer SMSes GOLD <12 – digit code> to 58558
Short keyword + prize integration
Response SMS - Entry registered.We will call you if you are the 10g gold coin winner for this
hr.Pls keep the GoodDay wrapper for verification.T&C-www.gooddaygold.com
T&Cs need to be added and displayed in the public domain
IVRS
Consumer calls (022) 49 14 15 146
Webpage
Please click on the number to listen to an IVR prompt
Please click on the text Webpage to see it. You will need an internet
connection

12. Winner Announcements
Please click on the images to see each TVC. You will need an internet
connection

13. Radio
Print
Corporate Please click on the images to see each
example. You will need an internet
Website connection

14. POSM
Website with
shortlisted
winner Please click on the website image to
details see in detail. You will need an internet
connection

15. A Tanishq 10 gram 22 carat gold coin every
hour!!
441 gold coins in all

16. Approx 24 lakh responses in 44 days
Brand Speak – “Worked very well for us! Will do it
again. Excellent redemption percentage”

18. SMS, IVR and Online TDS compliance
Backend Prize fulfillment
Cloud Based Tool Customer Helpdesk
Prize Sourcing and handling queries
coordination All coordination with users
Drafting Terms and + winners
Conditions Winner verification
Drafting the Promo Note Auditor compliance

19. Rides on Purchase
Non Intrusive
Direct Impact on Sales
Word of Mouth spreads the Offer
Real time tracking of parameters