Wego Programmatic Ad Journey ATS Singapore 2014
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This is the presentation I gave at ATS Singapore 2014 on 7th July 2014. It gives a rundown of Wego's journey and continuing investment into our Programmatic Ad Strategy.
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Whatsapp WOW: bit.ly/32ZxlDm
Welcome to Marketing Automation Unplugged by Antti Ujainen
The document discusses marketing automation and the need for marketers to use data and technology to better understand customer behavior and personalize marketing messages. It notes that media consumption habits are changing rapidly, with people spending many hours each day on digital media. The document also highlights that most purchase decisions are now made before a customer interacts with a salesperson. It argues that by using marketing automation technologies, companies can react much faster to customer behavior with targeted messages. Examples are provided of how two companies utilized marketing automation to improve customer retention and acquisition through more personalized campaigns.
Human: Thank you for the summary. You captured the key points effectively in 3 concise sentences.
Your New Digital Business & APIs
Every competitive business is now a digital business. In a world where differentiation and scale are being driven through apps and data, success is not a question of whether the businesses should go digital – it is a question of how the business should go digital.
In this webinar, Tyson Whitten – Director of API & Mobility Solutions at CA Technologies – will describe the key methods that successful organizations are using to create sustainable competitive advantage through digital transformation.
COMPANY OVERVIEW
NetSphere Strategies is a consulting firm that provides eCommerce strategies and services to help companies grow their online revenues. They have expertise in analytics, search engine optimization, social media, and mobile commerce. Their team of experts has experience implementing IBM WebSphere Commerce solutions and helping clients increase annual online sales by 60% on average. They take a strategic and tactical approach to developing and executing multi-year eCommerce plans tailored to each client's specific industry and business needs.
Maximize Your Audiences & Programmatic Display Advertising by Michelle Morgan...
Maximize Your Audiences & Programmatic Display Advertising by Michelle Morgan...Utah Digital Marketing Collective
Maximize Your Audiences & Programmatic Display Advertising by Michelle Morgan and Bryan Duffin
Utah Digital Marketing Collective event deck is from Wednesday 5/16/2018 at 50 West Club in downtown SLC. Utah's largest marketing and networking association. See more at: slcsem.org.
Learn more: http://www.slcsem.org/
Presentation #1: How to Maximize Your Audiences for Strategy, Optimization, and Scale by Michelle Morgan
Audiences can be amazingly powerful and it’s your job to leverage them to their fullest potential. But how you do you do it? What are all the possible ways to utilize audiences? How can you set yourself up for long-term success?
Presentation #2: The Ultimate Guide to Programmatic Display Advertising by Bryan Duffin
Programmatic Display Advertising refers to the placement of ads utilizing RTB (real-time bidding) & Artificial Intelligence (AI) to display, social, mobile & video. Find out how this marketing channel is constantly evolving and why it is highly advantageous to incorporate into your organization’s marketing strategy.Digital Performance Master Class - Aida Sahraoui, WONE Digital Agency
Digital Performance Master Class - Aida Sahraoui, WONE Digital AgencyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data, Content & Automation at the center of your Digital Performance Marketing Activations . Your Digital Master class starts with an introduction to the Digital Marketing Landscape focusing on the prominence of embracing digital performance as a key marketing media in order to get the closest possible to your business goals. We will also cover how a coherent and efficient digital strategy can be thought to perfectly complement your global business strategy. Planning and operating digital campaigns will also be an important component of this master class followed by some key guidelines related to data and content automation. How do you define the effectiveness of your digital marketing efforts without measurement and reporting? We will end the session by answering this question and discussing some case studies along with various tips & tricks to keep you innovative and ahead of your competition.
Techstars Taiwan - Going Global and Revenue Models
Dave Parker, Author Trajectory: Startup—Ideation to Product/Market Fit.
About Dave
But first, Product/Market Fit
Going Global Checklist
Pricing & Revenue Models
Valuation Data
A digital Marketing Agency : We transform your business into a success story.
This document profiles Dtech Systems, a digital marketing agency. It provides an overview of the company's services including app development, digital marketing, web design and development. It highlights some recent client projects such as developing mobile apps for Carefer and EatQuicker. The document also includes information on the company's leadership team, core values of client satisfaction and quality, and contact details.
Gerent spotlight - Reinventing the Insurance Customer Journey
This document summarizes a webinar about reinventing the insurance customer journey and delivering a customer-centric digital experience. The webinar included a roundtable discussion with insurance industry leaders on changing customer expectations and how technology can help meet those expectations. It also featured presentations from The Gerent Solution and Salesforce on how their digital solutions can help insurers transform customer experiences. Attendees were offered a complimentary workshop from Gerent to discuss challenges and opportunities for digital transformation.
Smile IT Solutions - Pitchdeck
Smile IT Solutions is a one-stop platform & an innovative Pioneer Company for every IT Service such as Web Design & Development, Application Development, Digital Marketing & much more.
We are an India-based Organization providing IT Solutions for more than 12 Years to clients Worldwide.
What gave Birth to Our Company in 2009?
• Help clients to accomplish their dream ventures through Online Business & Presence.
• People always believed that these services can't be availed at an affordable price.
• The lack of good Work Opportunities & Work Atmosphere with generous ethics.
• The lack of awareness amongst Business Owners about Technologies & how to grow their businesses, even after the presence of the Internet which brought a Revolution to every single life.
Why You Should Choose Us?
• Experience in serving Global Clients for more than 12 Years in IT Services.
• We stay More focused on Client Requirements & One-to-one Involvement.
• Our Agile Methodology for Development is proven effective & enhances Quality.
• Experienced & Skilled Professionals from every Innovative Technology.
• Strong Focus on Client's Business Revenue & Online Presence.
Few of our IT Services that We Provide are:
• Web Design & Development
• Mobile app Development
• Website maintenance
• Search Engine optimization
• Social Media Management
• Ad Campaigns/PPC
• ecommerce Solutions
• Erp solutions
• hire coders & designers
Some Technologies we work on are:
• React JS
• WordPress
• Node JS
• Shopify
• Magento
• PHP
• Angular JS
• Java
• iOS Development
• Android Development
• Woocommerce
• Laravel
Contact us at : +1-408-755-1607, +91-9625590634
Mail : info@smileitsolutions.com
Website: www.smileitsolutions.com
Pubstack - Product Deck
Pubstack is an advertising performance monitoring platform.
We empower publishers’ monetization teams with real-time ad revenue analytics to help them make better decisions and maximize their outcomes.
StartupSaturday Mumbai Dec08 - AdoRoi Demo
- The document discusses AdoRoi, a solution that connects prospects to dealers through SMS, IVR, web, and other platforms to improve ROI on advertising spending.
- It analyzes which media and communications generate the most leads and sales in different regions. Reports provide insights into improving promotional ad campaigns.
- The system distributes leads to dealers, tracks sales team progress, and allows dealers to update lead statuses through SMS or online to increase dealer productivity and responsiveness.
Sky Line Corporation 3
The document discusses how online marketing, field trials, and focus groups can positively impact business strategies. It provides details on these tools, including how field trials provide feedback, focus groups help make quick decisions and reduce costs, and online marketing strategies like search marketing, email auto-responders, pay-per-click ads, and blogging can help businesses grow online. The document emphasizes that these tools are particularly useful for high-tech companies to understand customer needs and promote innovative products and services.
Sky Line Corporation 3
The document discusses how online marketing, field trials, and focus groups can positively impact business strategies. It provides details on these tools, including how field trials provide feedback, focus groups help make quick decisions and reduce costs, and online marketing strategies like search marketing, email auto-responders, pay-per-click ads, and blogging can help businesses grow online. The document emphasizes that these tools are particularly useful for high-tech companies to understand customer needs and promote innovative products and services.
360 Digital Business Solution Provider
Jivaso is your digital partner specialized in providing custom Software development, Web and Mobile app development, UI/UX Design and Digital Marketing Solutions to diverse industry verticals. What makes us unique is our ability to integrate traditional digital offerings with emerging technologies such as AI/ML, BlockChain, AR/VR, Cloud Collaboration, to provide business ROI delivered at an affordable cost. We are a proud Canadian company with a presence around the globe.
We act as your most trusted companion, providing a vast range of IT, Cloud and Digital Marketing Solutions, including -
Web & Mobile App Development, UI/UX Design
Custom Software Development
SEO & SEM/PPC, Social Media & Content Marketing
3D Animation, Whiteboard & Explainer Videos
Immersive Experiences AR/VR Solutions
3D Animation, Visualization, & Rendering
Internet of Things, AI/ML, BlockChain Apps
At Jivaso, we harness the power of the digital world by helping clients achieve top search engine rankings via ethical SEO, direct customer perceptions, influence their purchasing, and generate great leads with PPC advertising campaigns.
Whether you want to earn a good amount of traffic, directly reach your customers, increase search engine rank organically or run PPC ads, initiate contact with Jivaso.
Relating to Clients on a Business Level
This document discusses the importance of building and maintaining business networks and relationships for a digital media company. It outlines the different types of clients a digital media company may have, including direct clients, business-to-business clients, suppliers, and indirect clients. It also discusses how to promote good client relations through various media and personal interactions.
20160325 Varenya Corporate Profile
Varenya Softech provides business technology solutions and managed services including application development, maintenance, and mobile app development across platforms. They offer enterprise implementation and support services, business solutions, and professional services at customized prices. The company's certified team is skilled in both technical and soft skills and ready to develop customized solutions for clients.
Corporate profile- Codelattice 2021
Codelattice is a software development company that offers pre-engineered building blocks and frameworks to accelerate product development. They develop both customized solutions and ready-to-deploy products using bleeding edge technologies. Codelattice has offices in several countries and services many Fortune 500 companies. They focus on developing customer-centric solutions and continuing to refine their work.
Global Works Media.Presentation
The document describes the services of G. Bernard Williams as a media broker and strategic marketing partner. It outlines his experience facilitating advertising campaigns across various media platforms, including television, print, radio, internet, consumer direct, sports/entertainment, and fundraising. Williams helps clients develop creative and effective advertising strategies to grow their brands and businesses.
Similar to Wego Programmatic Ad Journey ATS Singapore 2014 (20)
Welcome to Marketing Automation Unplugged by Antti Ujainen
Welcome to Marketing Automation Unplugged by Antti Ujainen
Maximize Your Audiences & Programmatic Display Advertising by Michelle Morgan...
Maximize Your Audiences & Programmatic Display Advertising by Michelle Morgan...
Digital Performance Master Class - Aida Sahraoui, WONE Digital Agency
Digital Performance Master Class - Aida Sahraoui, WONE Digital Agency
Techstars Taiwan - Going Global and Revenue Models
Techstars Taiwan - Going Global and Revenue Models
A digital Marketing Agency : We transform your business into a success story.
A digital Marketing Agency : We transform your business into a success story.
Gerent spotlight - Reinventing the Insurance Customer Journey
Gerent spotlight - Reinventing the Insurance Customer Journey
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Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
GNSS spoofing via SDR (Criptored Talks 2024)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
Must Know Postgres Extension for DBA and Developer during Migration
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Mutation Testing for Task-Oriented Chatbots
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Essentials of Automations: Exploring Attributes & Automation Parameters
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Session 1 - Intro to Robotic Process Automation.pdf
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Demystifying Knowledge Management through Storytelling
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
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Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
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Monitoring and Managing Anomaly Detection on OpenShift.pdf
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Wego Programmatic Ad Journey ATS Singapore 2014
- 2. WHY WEWENTALL-IN HOW WEDIDIT WHAT WEROLLED OUT A BUSINESSPLAN BORN FROM DRINKS,LUNCHES & COFFEE Fit our strategy & culture Played to our strength & reality in-market Leveraged our natural assets Extensive RFP process Asked a lot of dumb question. Answered a lot of smart ones Ate what we sold Initially, retargeting Built our trading desk, sales team across all major offices Sell first, build next WEGO.COM
- 3. AD TECHNOLOGYSTACK GOTTA HAVE IT, MAKE IT STOP WEGO.COM DMP SSP DSP TRADINGDESK AD SERVER DATA BROKER DCO
- 4. THREE PHASES TO OUR EVOLVING PROGRAMMATIC STRATEGY WEGO.COM RETARGETING AUDIENCESEGMENTS &EXTENSION PMPs AND ENHANCED SERVICES
- 5. KNOWLEDGE & READINESS INERTIA ‘SEA’ SCALEWASA CONSTANT ISSUE CHALLENGES WE FACED Vendors didn’t know their full offering We didn’t know what we needed Customers had different ideas & definitions Walk better first, before you even ask to run Systems and processes not in place, internally & externally Why bother? Too small to be significant to the ‘mature’ markets Too big an opportunity to be ignored WEGO.COM
- 6. RESULTS SOFAR ONE YEAR INTO SELLING PROGRAMMATICALLY WEGO.COM QUARTERLYAD REVENUEUP MORETHAN 50% MORETHAN40%AD REVENUEISNOW PROGRAMMATIC STR INCREASED BY MORETHAN 20%
- 7. Why we continue to be all-in on Prgogrammatic Our future built on programmatic
- 8. MAXIMISINGYIELDTHRUPMPS WEGO.COM Remnant AdExchange Indirect Ad Networks Indirect Ad Exchanges Access to Inventory with Prioritisation Preferred PMP Deals Direct Ad Networks Prioritised Access to Inventory First-Right PMP Deals Private Access Deals Guaranteed – Top Priority Direct Premium Ad Buys Sponsorships Programmatic Direct
- 9. STEPS TO SETTING UP PMP WEGO.COM Have you contacted Wego directly and requested a PMP deal? Login to Rubicon Connect and access PMP deal that’s been created for you Login to Rubicon Connect and access one of Wego’s Public Packages View and edit terms of the deal. Send back to Wego Yes No Wego will respond to the Deal offer Have both parties agreed to all the terms of the PMP deal? Deal moves to activation. Deal ID is created. Has Deal ID been added to ATD’s DSP account? Wego Bid Requests are sent to ATD ATD Bid Responses are made to Wego PMP’s Bid Requests No bid responses by ATD. ATD needs to integrate Deal ID into DSP account PMP Deal is all set up! Ad imps will start to be delivered to target audience No Yes Yes No
- 10. OUR FUTURE RELIES ON CURRENT AD TECHNOLOGY STACK WEGO.COM DMP, DSP DYNAMIC CREATIVE OPTIMISATION DMP, DSP SOCIAL RETARTGETINGAND CONTENTMARKETING DMP, DSP, SSP, DATA BROKER DATA EXCHANGE, PROGRAMMATICDIRECT
- 11. YOURVENDORSAREYOUR PARTNERS AD TECHISNOT JUSTFOE THEBIG BOYS BE THEEGG LESSONS LEARNT Treat them like stakeholders in your business They’re likely already doing what you want to do in 6 months Great to bounce ideas off & seperate myth from reality Programmatic is for small-medium players as well Can provide efficiencies & access to new markets Experiment and iterate Publishers & data owners need to be first to market Cusomers don’t know what they want until they see it Sell first, say yes, build next WEGO.COM
- 12. MAKEYOUR FUTURE BRIGHT WITH PROGRAMMATIC