Salah Zalatimo @Forbes

1. transformation
product-driven in six steps
@salafel

2. @salafel
agenda
● context
● what is product driven?
● why become product driven?
● how to become product driven?
● challenges / solutions

3. traffic has grown 6x over the last 8 years
14M
17.5M 16,8M 16M
20.7M
31.5M
47M
59M
66.7M
78M
89.7M
93.5M
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Adobe Omniture 2007-2010; Google Analytics 2011-2018

4. @salafel
things get built in one of three ways
1. embedded project management
2. dedicated project management
3. dedicated product management

5. @salafel
external
internal
focus
approach
strategictransactional
embedded
project mgmt
dedicated
project mgmt
dedicated
product mgmt

6. @salafel
project approach
resources
time

7. @salafel
product approach
time
resources

8. @salafel
what is product driven?

9. @salafel
being more strategic about development
efforts
better products with less work

10. @salafel
why become product driven?

11. @salafel
better products = better users =
better profits
increase success rate with less yield loss

12. @salafel
how to become product driven?

13. @salafel
product-driven in six steps
1. create a head of product role
2. define “products”
3. hire for the specific needs of each product
4. set product objectives
5. align developers and stakeholders

14. @salafel
easy, right?

15. @salafel
remember:
“it’s how you make people feel
it’s that easy and it’s that hard”
*danny meyer, setting the table

16. resistance to
change
baby steps

17. problems, not
solutions
five why’s

18. feature roadmaps,
not outcomes
objectives & key
results

19. misunderstandings
positive
communication