Every company is known by the public via two distinct brands, its
employer brand and its consumer brand. Understanding what
distinguishes the employer brand
and how it may affect attracting and
retaining superior performers can
be the difference between spring-loading
out of a recession and not recovering at all.
Temkin Group: The Four Customer Experience Core CompetenciesTemkin Group
Temkin Group Insight Report called "The Four Customer Experience Core Competencies" looks at what it takes for companies to build and sustain customer experience leadership. It also has an assessment tool.
Temkin Group: The Four Customer Experience Core CompetenciesTemkin Group
Temkin Group Insight Report called "The Four Customer Experience Core Competencies" looks at what it takes for companies to build and sustain customer experience leadership. It also has an assessment tool.
Presentation on the. "The Biggest Study in India on Workplace Cultures" .Largest in India."India\'s Best Companies to Work For"
*Sources:-Great place to work institute and The Economic Times.
Recruiting in Germany Fact & Figures
Overview on how the recruitment in Germany is organized, conducted, financed incl. answer to the questions:
● What are the current topics in German Corporate Recruiting?
● How proactive is the recruitment in Germany?
● How is the recruitment in Germany organized?
● Recruiting Channel: Where do employers get their applicants and hires from?
● How do job seekers and employers look for each other?
Th.inc - Career Development Workshops as part of Emiratisation ProgramsMarc Karschies
"If we had started to focus on career guidance earlier, today we'd be in much better shape because the Emirati mindset would be open to joining any sector, not only the government."Essa Al Mulla, Executive Director, ENDP
In order to ensure long term engagement and continuous profile growth, both Job and Career development activities have to be balanced.
KCA Associates now announces the going to market of the “TH.inc” Workshop concepts, enabling organizations to help their young Emirati Talent to plan their career more effectively. While the program can be used for any junior to mid-level early career stage talent, the TH.inc program specifically provides a significant impact boost to organization’s existing Emiratisation and Talent Development programs.
Contact us to see how we can help: mkarschies@kca-associates.com
Presentation on the. "The Biggest Study in India on Workplace Cultures" .Largest in India."India\'s Best Companies to Work For"
*Sources:-Great place to work institute and The Economic Times.
Recruiting in Germany Fact & Figures
Overview on how the recruitment in Germany is organized, conducted, financed incl. answer to the questions:
● What are the current topics in German Corporate Recruiting?
● How proactive is the recruitment in Germany?
● How is the recruitment in Germany organized?
● Recruiting Channel: Where do employers get their applicants and hires from?
● How do job seekers and employers look for each other?
Th.inc - Career Development Workshops as part of Emiratisation ProgramsMarc Karschies
"If we had started to focus on career guidance earlier, today we'd be in much better shape because the Emirati mindset would be open to joining any sector, not only the government."Essa Al Mulla, Executive Director, ENDP
In order to ensure long term engagement and continuous profile growth, both Job and Career development activities have to be balanced.
KCA Associates now announces the going to market of the “TH.inc” Workshop concepts, enabling organizations to help their young Emirati Talent to plan their career more effectively. While the program can be used for any junior to mid-level early career stage talent, the TH.inc program specifically provides a significant impact boost to organization’s existing Emiratisation and Talent Development programs.
Contact us to see how we can help: mkarschies@kca-associates.com
One measure of an organization’s health is the state of its talent pipeline. Whether preparing for executive succession, filling open management positions as the need arises, or staffing new roles created by
restructuring or growth, how ready is your company to fill key positions with
star performers?
From the reputation management specialist who helped shape the public profile and reputation of John Timpson CBE into one of the most sought after and respected thought leaders on management and retail in Britain today, Jools Payne offers a typically quirky perspective on the first incremental steps to managing reputation.
Jools lives in a pituresque North Wales valley. There, many people are called Jones - a very common Welsh surname. Here you will find Jones the Milk (the milkman), Jones the Post (the postman), Jones the Pub (the publican), Jones the School (the headmaster), Jones the Van (the mechanic), Jones the Suit (local entrepreneur) etc. You get the drift? In Welsh communities you are pretty much tagged by what you do.
Now meet Idris Jones. Idris is 89 years old and a fifth generation farmer in the valley. He's been a champion breeder of Heifers since 1959. Do they call him Jones the Cow? No! Idris has won rosettes in the valley's world famous sheepdog trials every year since he was a boy. Do they call him Jones the Whistle? No! Idris has been part of the furniture at the Valley Rugby Club man and boy - a trophy winning fly half for 20+ years, held key treasurer, fixture secretary and secretary posts since 1947 and was made lifetime Club President in 1979. Do they call him Jones the Rugby? No they do not! Idris has served as a Governor at the village primary school his grandfather built a total of 8 times since 1968 and built the Queen's Silver Jubilee toilet block himself in 1977. Do they call him Jones the School? Pah!
Idris shagged one sheep on 15th April 1963.
And now meet Dai the Plumber. In 1984, Dai installed a bathroom in the valley. Mistakenly, he got his pipework in a tangle and every time the home owner flushed the lavatory boiling water filled the pan. Dai has been known as Hot Flush ever since. Many local folks don't know his real name to this day.
You build reputational capital every day. It is enhanced - or diminished - by almost every action, almost every word, almost every deed... those that are caring and careful, those careless and cavalier.
When it comes to reputation management, Jools pops a respectful nod to Hippocrates himself - a Greek Scholar whose reputation and wisdom endures... "Firstly, do no harm."
This presentation was first delivered to the Shropgeek Rebellion Conference in Shrewsbury, Shropshire (UK) by Jools Payne on Thursday 20th February 2014.
Employee Advocacy : Turn your employees into better brand ambassadorsVanksen
Scandals, trust shifts, abuse... while trust towards Executive positions keeps depleting, the employees' influence rose to a level where it now has surpassed its superiors'.
In just twenty years, the employees' voice has evolved from a rather silent opinion to being the most effective communication channel for a company, thus deeply redefining corporate communication stakes and speech mechanisms internally as well as externally.
Employees embody trust, proximity and transparency and can now use their newly-acquired power through very simple and accessible (yet powerful) digital means.
A question has therefore to be asked:
How to take advantage of this new power of influence to serve a company's best interests?
This is what we invite you to discover by reading our latest study: "Employee Advocacy: Turn your employees into better ambassadors"
Kulwinder singh's research paper on The CEO brandKulwinder Singh
In a global economy, with fiercely competitive firms rapidly commoditizing products, strong brands help companies to stand out from the crowd and differentiate themselves on a criterion other than cost. All successful companies leverage their CEOs to derive business benefits. At Mahindra Satyam BPO, leveraging CEO for branding is a full-fledged practice.
Reputation: How It Is Built and Maintained, and The Role of PRMSL
Businesses are becoming increasingly conscious of the importance of corporate reputation. They have found that it is customers’ perception of a company that drives purchases. It is also what attracts talent and assures partners that they are doing business with somebody they can trust. Ultimately, it is not just the end users that corporations are looking to impress; they are striving to connect with all stakeholders, which include employees, vendors, the community and the government.
MSLGROUP in India and Eikona PR Measurement today announced the launch of their co-authored report, ‘Reputation: How It Is Built and Maintained, and The Role of PR’ which analyses the growing importance of reputation management and its impact on the PR industry.
Reputation: How it is built and maintained, and the role of PR - A report by ...Ashraf Engineer
Businesses are getting increasingly conscious of the power of reputation. It is customers’ perception of a company that drives purchases. It is also what attracts talent and assures partners that they are doing business with somebody they can trust.
So, it’s not just the end users that corporations are looking to impress; they are striving to connect with all stakeholders, which include employees, vendors, the community and the government.
For the public relations (PR) industry, this is a unique opportunity. Its scope is widening from the narrow media relations space to leading the overall brand building and maintainance function. It is now up to the PR industry to evolve from second fiddle to advertising to the leader in the marketing communications ecosystem.
MSLGROUP in India's latest report, co-authored with Eikona PR Measurement, analyses the growing importance of reputation management and its impact on the PR industry.
Some of the points the report makes:
• Reputation is an intangible asset, but its effects are real. It is an invisible, yet powerful influence that can help or hinder a company as it strives to meet its objectives.
• From credit terms to employee retention, reputation has a serious impact.
Reputation management report msl group and eikona pr measurementVikram Kharvi
MSLGROUP in India and Eikona PR Measurement release the executive report – ‘Reputation: How it is built and maintained and the role of PR’
MSL India and Eikona PR Measurement had recently launched a co-authored report titled, ‘Reputation: How it is built and maintained and the role of PR’.
The report analyses the growing importance of reputation management and its impact on the PR industry. Some of the points the report makes:
• Corporate reputations are the sum total of the beliefs held by individuals about companies’ past actions and future potential. It is stakeholders’ collective actions and sentiments – whether to purchase a product, buy shares of the company’s stock, or recommend the company to others – that determine every company’s ability to stay in business.
• Reputation is an intangible asset, but its effects are real. Indeed, reputation is acting on companies all the time — an invisible yet powerful influence that can either help or hinder a company as it strives to meet its objectives.
• From credit terms to employee retention, reputation can have a serious impact. Like gravitational pull, reputation makes it easier or more difficult for your company to get where it needs to go.
Normally, most product categories’ presence in the annual advertising calendar does not exceed four months. On the other hand, PR support for the same products stretches to at least eight months of the calendar, which is a unique opportunity for the PR industry. Its scope is widening from the narrow media relations space to leading the overall brand building and maintenance function. It is now up to the PR industry to evolve from being second fiddle to advertising and corporate communications to becoming the leader in the marketing communications ecosystem.
In India, we are already seeing movement on this. Many corporations are working communications objectives into CEOs’ and other key spokespersons’ key result areas. Corporate communications executives are spending more time with CEOs and MDs. PR is increasingly being acknowledged as a brand-builder on par with other tools.
Jaideep Shergill, CEO, MSLGROUP India, said: “Communicators are calling this the ‘Reputation Economy’, and rightly so. Reputation management could be the fuel for your business’ growth. Through this report, we wish to highlight the importance of reputation on the long-term future of businesses and also that the PR industry in India is uniquely geared to provide the strategic thinking required to build and maintain corporate reputation.”
Employee engagement ideas and employee alignment best practicesJack Morton Worldwide
We live in a marketing world of explosive change: new channels, newly empowered consumers and a new commitment by brands to re-write old rules. So why is it so much still hasn’t changed about how brands engage their own employees?
But isn’t it all one brand? And isn’t it all dependent on creating a distinctive and great experience—with employees at the core? We think so. It’s time for new words to describe employee engagement—words that speak to a new approach to the field. Instead of employee engagement, how about Brand Experience Alignment?
Kelly Services - Building A Strong Employer BrandKylie Perry
In a competitive and borderless world, organisations need every weapon in their arsenal to attract and retain their most important and valuable asset - talent.