SABAFebruary - Social Media: Hacks | Tips | Tricks
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February 2015 presentation on Social Media Marketing. Going over the importance of a strategy and marketing plan as well as who your audience is on Social Media.
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SABAFebruary - Social Media: Hacks | Tips | Tricks
- 1. Hacks | Tips | Tricks Removing Social Media Frustrations @jasonfreshly © 2015 The Fresh Idea Group
- 2. © 2015 The Fresh Idea Group
- 3. Yes, I’m definitely a millennial... © 2015 The Fresh Idea Group
- 4. Breaking down Social Media Marketing: ● 2-way communication with your client base ● Creating a lifestyle for your clients around your brand © 2015 The Fresh Idea Group ● You are Marketing to your customers, who will help share your message
- 5. © 2015 The Fresh Idea Group
- 6. Integrate ● How do you currently operate? ○ Evernote, Calendar, SalesForce ○ Written Planner ● Your SmartPhone ○ How often do you look at? ○ Take some of those looks to do Social Media © 2015 The Fresh Idea Group
- 7. Schedule That S&!* © 2015 The Fresh Idea Group ● 30 Minute Time Blocks - Set it ○ Schedule out content as far in advance ■ actual schedule, news, blogs, shoutouts, etc. ○ Research new, engage the platform ○ Analyze what you’ve done ● How-to’s ○ HootSuite ○ Facebook internally
- 8. Linking Accounts... © 2015 The Fresh Idea Group Facebook | Twitter: NO!
- 9. © 2015 The Fresh Idea Group
- 10. © 2015 The Fresh Idea Group
- 11. © 2015 The Fresh Idea Group
- 12. Linking Accounts... © 2015 The Fresh Idea Group ● IFTTT(.com) ○ Instagram … Twitter ○ Instagram … Facebook ○ Twitter … Facebook ○ Etc. (Tweet your Nest updates) ● Facebook | Twitter: NO!
- 13. Which one??? © 2015 The Fresh Idea Group
- 14. ● It’s the one we all know… ● The algorithm is limiting your reach ● Look into setting a $$$ budget ○ Promoted Post ○ Ads to attract new people ● 3rd party posting works less © 2015 The Fresh Idea Group
- 15. ● It’s a labor of love, strap in and get committed ● # to join the conversations and get noticed, or noticed who you want © 2015 The Fresh Idea Group
- 16. ● Keep it current ○ Think about Keywords/Buzz words within your industry ● Share milestones, brag a bit ● Leverage Groups ○ Engage, find a way to talk offline © 2015 The Fresh Idea Group
- 17. ● They rake in 60%+ of all worldwide search... why aren’t you on it ● If you have a physical location ● Reviews (<5) help your SEO © 2015 The Fresh Idea Group
- 18. ● Younger Demographic (and growing) ● Similar language to Twitter ● Creating a brand personality ○ Have fun & create ○ Create stories ○ Canva © 2015 The Fresh Idea Group
- 19. ● The Power of Video ● Part of Google Search results ● **Platforms also have their own video components.. © 2015 The Fresh Idea Group
- 20. ● Cult Following ● Extremely large search engine ● It’s all about getting people back to your website ● All visual content accepted © 2015 The Fresh Idea Group
- 21. ● SEO ● Fresh Content ● Share your knowledge ○ Then post and re-post across social media channels © 2015 The Fresh Idea Group
- 22. © 2015 The Fresh Idea Group
- 23. ● Webinar - 2/26, 3/24, 4/21 ○ bit.ly/SMMWebinars ● BootCamp - 2 months ○ bit.ly/SABAFebruary ● Presentation ○ http://www.slideshare.net/JasonFreshly ● Newsletter ○ bit.ly/TFIGNews © 2015 The Fresh Idea Group @jasonfreshly