Sandra Austin is a highly motivated and experienced healthcare professional with over 15 years of experience in smoking cessation. Her most recent role is as a Regional Training Executive for Johnson & Johnson, where she is responsible for increasing engagement with healthcare providers and driving support for smoking cessation services. She has a proven track record of exceeding sales targets and meeting KPIs across multiple roles in the NHS, local government, and pharmaceutical sales.

1. 1
Nov2015
SANDRA AUSTIN
30 Kerry Hill, Oakridge Park, Milton Keynes. MK14 6GG
Tel; 01908 786212 Mobile; 07939 988543
Date of Birth; 22nd September 1961. Marital Status; Divorced
Driving licence; 35 years Lifetime non Smoker
Profile
I am ambitious, highly motivated, well organized and have a track record of sales and training success
since embarking on a career in the healthcare industry. My last 3 roles have been target driven and I
have enjoyed rising to the challenge. My experience from working within the NHS, within Local
Authority Public Health, and most recently within Pharmaceutical sales puts me in a unique position to
understand my customers’ needs and the ever changing market. I have a very professional attitude with
a strong ability to communicate naturally. My diversity of skills enables me to work as a key team
member, provide leadership if required or to work on my own initiative as an individual.
Experience
Johnson & Johnson
Regional Training Executive (Nicorette – Smoking Cessation) January 2015 – Present
Responsibilities include:
o Increase footfall through Stop Smoking Services by engagement with PM’s and GP’s on a
business level – non promotional.
o Drive support through understanding drain of LTC’s on NHS and general practice.
o Increase understanding of the J & J Health Economic tool ‘Focused’ - Free to support services
o Support changes in strategy to deliver mail outs and uplift knowledge in surgery engagement
encouraging a whole surgery approach.
o Encourage visibility and an understanding around need for visibility of services provided
o Daily activity and account planning.
o Supporting training events and KOL meetings
o Activity reporting and base line analysis
o Delivering training for:- Very Brief Advice, Maintaining / Increasing footfall by good product
understanding - Detail – Nicorette brand

2. 2
Nov2015
Key Achievements;
o Q1 – SVT = 105%; Q2 – SVT = 101% Q3 – SVT = 104%
o Targeted to deliver 3 meetings per week [144 p/a] – Weekly meetings delivered [and booked]
Jan to Dec 2015 = 228 Average of 4.75 week - 152% target achievement
o Incentive Bonus Q1 & Q3 – For most improved number of clinics opened in area within services.
o Incentive wins – January 2015 - Best Practice Doc – MiltonKeynesStopSmokingService Mail outs
September 2015 – Best Practice Doc – Developmentof StoptoberFlyer
withBedford StopSmokingService
Johnson & Johnson
Territory Manager (Nicorette – Smoking Cessation) March 2014 – December 2014
Responsibilities include:
o 1st line detail – Nicorette brand
o 2nd line detail Aveeno Brand
o 3rd line detail Invokana (Canaglifozin)
o Daily activity and account planning
o Supporting training events and KOL meetings
o Activity reporting and base line analysis
o Delivering training for:- Very Brief Advice, Maintaining / Increasing footfall by good product
understanding
Key Achievements;
o Significantly better SvT than national and regional for Nicorette total, Invisipatch and QuickMist.
Nicorette 92% v national 84.7% - Invisipatch 94.9% v national 86’7% and QuickMist 98% v
national 85.8% Market share - Driven exceptionally high for Nicorette brand (45.4% v regional
average 37.4%)
o Sitting 2nd in region for appraisal benchmarking as of September 2014.
o GP / PN / SCA target - consistently ahead on all activity criteria.
Current call rates (Q4) GP=2, PN =2.62, SCA=8.05 Total call rate of 12.7per day (highest in R3)
o 82 territory meetings delivered to mid Nov, an average of 3.15 per week. Currently 18 more
booked to year end. Target pro rata from start date in March 2014 = 64.5 meetings. 134% of
meetings target
o Regional Training sessions implemented across 20 locations Region 3. Initially offered to increase
engagement and footfall for services and providers. Organised by HDM’s and delivered and
reported back by myself. Feedback collated averaged 90% on ‘presenter & presentation’
o Development of VBA deck for delivery to pharmacies to increase engagement and referrals
o Pregnancy VBA deck under development – Pending submission for approval
o Feedback collated post training averaged 90% on ‘presenter & presentation’
o Instigated Quit Manager training
o Developed feedback sheet for stand placement which was taken up over R3
o Incentive wins - stand placements to increase footfall, Activity, Market share, PvT & prize for
development of service leaflet (MK)

3. 3
Nov2015
NHS Bedfordshire/ Bedford Borough Local Authority
Stop Smoking Service Coordinator June 2012 – March 2014
Responsibilities included:
o Having a good knowledge of service delivery including local and national guidelines.
o Working alongside Nice guidelines and Public Health to reduce smoking prevalence
o Supporting & co-ordinating a core team; including administrator & 3 Specialist Advisors
o To educate HCP's in referral and support of patients by means of developing, maintaining and
delivering training sessions
o To report back achievement and underperformance to local providers, peers and upper
management
o Record and Analyse data. Also regularly use Microsoft word, excel & PowerPoint
o To work alongside the local PCT/ CCG in supporting delivery of support across a range of services
Similarly work alongside other key providers such as Pharmacies, Acute trust, prison, Community
Services to ensure continuity of serviced, referral and delivery.
Key Achievements;
o Achieving service target in 2012 – 13. The service was running below target in the June when I
took on the role. This was turned around to achieve target by March 2013
o Keeping focus and delivery maintained during transition from NHS to Local authority in
March/April 2013
NHS Bedfordshire
Stop Smoking Specialist Advisor July 2009 - June 2012
Responsibilities included:
o Delivering support to smokers wishing to quit manage & delivering clinics for smoking cessation.
o Drive service footfall by facilitating stands and local publicity events alongside national
campaigns
o Support trained Level 2 advisors across the locality Offer VBA to health care professionals and
providers to increase referrals
o Maintain contact with key hospital staff both referring patients and supporting patients to quit.
o Manage own workload to achieve personal and service targets set for smoking cessation.
o Data inputting on management system – Also using Microsoft programmes
o Maintain a success rate of > 75%
Milton Keynes Urgent Care Services
Receptionist and Call handler October 2007 - March 2009
Responsibilities included:
o To accept, record and prioritise incoming calls
o To ensure smooth running of reception facility when on duty
o To manage home visits
o To identify higher risk patients and increase priority
o To keep patients informed
o To dispense medication and take monies as appropriate

4. 4
Nov2015
Red House Surgery
Receptionist - Phlebotomist – Health Care Assistant [HCA] July 2000 - June 2009
Responsibilities included:
o To book appointments, answer queries and direct patients effectively for a smooth running service
o To ensure reception area remained as confidential as is possible.
o To test samples as indicated and forward on for lab processing.
o To draw blood, label vials and forward for processing according to local protocols
o To carry out ECGs, chaperoning, pre checks for diabetes, asthma and spirometry reversibility testing,
wound care.
o Record all monitoring tests appropriately on system and highlight any immediate concerns to an
appropriate clinician immediately.
o To support patient to quit smoking using a range of licenced products on formulary.
Education
Open University (2004 - 2005)
HCA in Primary Care - Diploma
Adult Continuing Education (2004 – 2005)
GCSE Human Biology
Milton Keynes College (1995 – 1998)
IHBC Body Massage Certificate, IIHHT Indian Head Massage Diploma, IIHHT Aromatherapy Diploma
South East London TechnicalCollege (1978 – 1981)
OND in Hotel and Catering Operations
Gumley House Convent School (1973- 1978)
GCE’s in English Language, Religion, Home Economics, French
Career Associated Training (Selection)
1984 Gardner Merchant Ltd. HCITB Trainer Skills1
2001 Bucks Primary CareGroups Medical Terminology - Foundation
2002 - 4 AccEm - Bucks PCT Venepuncture & Cannulation,HCA in Primary Care
2004 MST - Bucks PCT UnderstandingInvestigations
2004 National Association of
Phlebotomists
Paediatric & Neo-Natal Venepuncture
2005 -
2007
Bucks PCT UnderstandingHaematology, UnderstandingECG’s,
UnderstandingEar care, Chaperoning,Spirometry & Asthma,
Wound Care,
2007 MK Stop Smoking Service Support for Smoking Cessation L2
2007 AccEm - Bucks PCT Understanding& Administering; Flu Pneumonia & B12
Vaccinations
2009 NHS Bedfordshire Support for Smoking Cessation L3
2009 NHS Bedfordshire MicrosoftPowerPoint, MicrosoftExcel

5. 5
Nov2015
2010 NHS Bedfordshire ConflictResolution,Email Logic,Public Presentation Skills,Low
Birth weight Seminar, Essentials of ProjectManagement
2011 NCSCT* Stage 1 Intervention in Stop Smoking Support
2011 Royal Marsden Hospital Cancer Care and the Patient
2011 - 13 NCSCT Face to Face Marketing Skills,L2 – Practice,Smoking in Pregnancy
Module, Smoking in Mental Health Module
2013 Bedford Borough Council Cultural Differences,Report writing
2014 NCSCT Second Hand Smoke
2014 Bedford Borough Council ManagingLanguage Barriers
2014 Apodi Limited PSS Skills,Productand Industry Knowledge, Pharmacovigilance,
Diabetes Management
*NCSCT – National Centre for Smoking
Cessation andTraining
Other Information
ABPI
Since October 2014 I have been studying to achieve the ABPI Diploma. To date I have successfully
attained 6 of the 7 required exam passes. I now have 1 mandatory unit to achieve, for which the
examination is booked.
IT Skills
I have attended basic skills courses on Excel and PowerPoint. I feel I am able to confidently navigate
these and some other Microsoft programmes.
Hobbies/interests References
Baking, Gym, Family. References are available on request.
Abbreviations;
LTC Long Term Condition
SvT Sales v Target
KOL Key Opinion Leader
GP General Practitioner - Doctor
PN Practice Nurse
SCA Smoking Cessation Advisor
VBA Very Brief Advice
HDM Healthcare Development Manager
PvT Performance v Target
HCP Health Care Professional
PCT Primary Care Trust
CCG Clinical Commissioning Group
ABPI Association British Pharmaceutical Industries