The document discusses the rise of social media journalism and how it differs from traditional journalism. Social media journalism is multi-centered, with news coming from many sources; exclusively digital; and those reporting the news do not always view themselves as journalists. It is less expensive to produce than traditional media. Social media is based on interactivity and trust between users in online communities, whereas traditional media outlets do not interact in the same shared spaces. The bottom line is that journalism has and continues to be based on building trust with audiences.
This document discusses various aspects of social media including community and engagement, different types of content like news, images, microblogs and video, features of social networks like tags, widgets and polls, and tools for managing time spent on social media like readers and Twitter.
This document discusses how new media like blogs interact with and relay traditional news content. It explores how blog news features can disseminate information and have advantages over traditional news dissemination methods. The document looks at the origins of blog news features and their potential to spread content.
This document discusses the changing media ecosystem, including the role of journalists, how news is produced and consumed, and the audience. It explores the new media landscape and how it is reshaping journalism, news distribution, and audience engagement. Looking ahead, it considers future perspectives on these trends and their implications.
Digital devices and social media have increased news consumption rather than decreased it. People get news from various digital devices like smartphones, tablets, and computers more often and for longer periods. While Facebook and Twitter are popular ways to access news through social media, most people still get news directly from websites, apps, and searches rather than solely through social media recommendations.
This document summarizes Network Solutions' social media strategy and implementation from 2008-2010. The strategy had 4 points: brand/reputation management, connecting with customers, community outreach, and getting new business. Some key accomplishments were enjoying positive sentiment online compared to previous negative mentions, being seen as a thought leader for small businesses, and effectively leveraging social media for customer satisfaction. The implementation involved listening, contributing content like blogs and events, crisis management support, and training advocates.
The document discusses how social media and emerging technologies can be used to facilitate communication during business continuity and recovery efforts from emergencies. It provides examples of how organizations have used tools like Twitter, Facebook, and YouTube to engage with employees and customers during crises. The document also outlines specific social media strategies organizations can implement, such as creating social media policies and using tools for collaboration, to better prepare and respond to emergencies.
The document traces the history of social media and interaction online from the 1960s to the present. It discusses the evolution of technologies like internet forums, instant messengers, social networks sites like Friendster, Myspace and Facebook. It notes that while social media is not a magic bullet, interacting and helping people online can provide good returns. The key is focusing on quality interactions over simply collecting contacts.
The document contains an email address but no other substantive information. It appears to be an email address written multiple times without any surrounding context or message.
This document discusses various aspects of social media including community and engagement, different types of content like news, images, microblogs and video, features of social networks like tags, widgets and polls, and tools for managing time spent on social media like readers and Twitter.
This document discusses how new media like blogs interact with and relay traditional news content. It explores how blog news features can disseminate information and have advantages over traditional news dissemination methods. The document looks at the origins of blog news features and their potential to spread content.
This document discusses the changing media ecosystem, including the role of journalists, how news is produced and consumed, and the audience. It explores the new media landscape and how it is reshaping journalism, news distribution, and audience engagement. Looking ahead, it considers future perspectives on these trends and their implications.
Digital devices and social media have increased news consumption rather than decreased it. People get news from various digital devices like smartphones, tablets, and computers more often and for longer periods. While Facebook and Twitter are popular ways to access news through social media, most people still get news directly from websites, apps, and searches rather than solely through social media recommendations.
This document summarizes Network Solutions' social media strategy and implementation from 2008-2010. The strategy had 4 points: brand/reputation management, connecting with customers, community outreach, and getting new business. Some key accomplishments were enjoying positive sentiment online compared to previous negative mentions, being seen as a thought leader for small businesses, and effectively leveraging social media for customer satisfaction. The implementation involved listening, contributing content like blogs and events, crisis management support, and training advocates.
The document discusses how social media and emerging technologies can be used to facilitate communication during business continuity and recovery efforts from emergencies. It provides examples of how organizations have used tools like Twitter, Facebook, and YouTube to engage with employees and customers during crises. The document also outlines specific social media strategies organizations can implement, such as creating social media policies and using tools for collaboration, to better prepare and respond to emergencies.
The document traces the history of social media and interaction online from the 1960s to the present. It discusses the evolution of technologies like internet forums, instant messengers, social networks sites like Friendster, Myspace and Facebook. It notes that while social media is not a magic bullet, interacting and helping people online can provide good returns. The key is focusing on quality interactions over simply collecting contacts.
The document contains an email address but no other substantive information. It appears to be an email address written multiple times without any surrounding context or message.
By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.
in this webinar, we will
* outline the basic tools you HAVE to be using for communications, and HOW to use them
* offer valuable case studies of organizations who are using social media effectively for PR
* show you ways to reach out to journalists using social media, and
* give you simple tools for measuring the reach of your social media program
The goal of this presentation is to increase your knowledge about social media and create a sense of awareness about social networking trends including cyber-dangers: sexting, bullying, stalking. Share social networking and media best practices and ultimately, start a conversation about a values-based approach to social networking.
Ogilvy experts Thomas Crampton and Brian Giesen presented strategies for using Twitter for business. Giesen outlined a 3-step methodology: 1) follow relevant accounts, 2) create engaging content, and 3) engage with your audience. He provided examples of using Twitter for customer service, promotion, crisis management, events, issues advocacy, and reputation. Crampton noted additional resources and contacts for digital strategies. The presentation emphasized the importance of identifying objectives and engaging audiences on Twitter.
Ogilvy's digital specialist Brian Giesen outlined strategies for businesses to get results on Twitter in 3 steps: 1) Follow relevant accounts and discussions, 2) Create an engaging Twitter presence, 3) Engage with followers by answering questions and providing value. Giesen discussed objectives like customer service, promotions, crisis management and event activation. He provided examples like how Telstra uses Twitter for customer support and Vodafone for exclusive offers. Ogilvy recommends identifying objectives, audiences and content before strategically following, creating and engaging on Twitter.
This document provides an overview of Twitter and how it can be used for marketing purposes. It defines common Twitter terminology and abbreviations. Guidelines are given for setting up a Twitter profile, designing tweets, searching on Twitter, and measuring the effectiveness of Twitter marketing. The document also discusses example Twitter marketing strategies and social media jobs that utilize platforms like Twitter.
The document announces the 18th Annual AIMIA Awards for Australia's leading online and digital media. It lists the finalists in the category of Best News, Media or Reference, including apps from The Sydney Morning Herald/The Age, the BBC, SBS, and Yahoo 7. Details are provided on each finalist such as the digital service, publisher or client, and producers. The document notes that all finalists are now available online at the provided URL and that winners will be announced on March 16, 2012 in Sydney, Australia.
This document discusses several models of gatekeeping in media and journalism. It mentions White's original gatekeeping model and expanded models by Maletzke and Blizzard that account for additional factors like news values, news agenda, and how certain topics are more likely to pass through gates to reach broadcast or publication. The Blizzard model specifically examines news values that influence what information is allowed to pass through gates to the audience.
headspace is Australia's National Youth Mental Health Foundation that aims to reduce the burden of mental health issues for young people aged 12-25. It uses social media like YouTube, Facebook, Twitter, and MySpace to engage and educate young people on these topics. Social media allows headspace to connect with Generation Y, who are large users of new technology. It has developed policies and strategies for using social media to share its messages while mitigating risks. Analytics of its social media presence show it is effective at reaching its target audience.
The document discusses various social media platforms and how businesses can utilize them. It covers Twitter, Facebook, LinkedIn and how they can be used to raise brand awareness, promote events, products and services, and engage customers. It provides statistics on user numbers and growth rates. It also offers tips on using tools like ads, videos, profiles and groups to get the most out of these social networks.
Hakim albasrawy wrapping your head around social media #4Ideashare
The document discusses social media and its importance for businesses. It defines social media as activities that integrate technology, social interaction, and user-generated content. It provides reasons why businesses should engage in social media, such as it democratizes communications and shifts power to consumers. The document also notes that social media should not just be used for broadcasting messages but also facilitating dialogues and interactions with customers. It discusses how social media can be used for public relations, customer service, loyalty building, and collaboration rather than just marketing. It stresses that businesses need to develop a strategy to engage in social media effectively.
The document discusses the state of traditional media and the rise of new digital media. It notes that viewers are gaining more control over what content they watch through on-demand viewing, time-shifting, and ad-skipping. Social media is growing rapidly in popularity and influence while fragmenting audiences. Mobile devices and augmented reality represent emerging platforms that combine social interactions with real-world experiences. The future of media will be defined by these new digital technologies and changing consumer behaviors.
Social Media Evolution - Revolution - So What?Tommi Pelkonen
The document discusses why social media matters. It notes that while numbers related to social media usage are large, their meaning is more important. Social media is shifting people from passive audiences to active communities organized around shared values, interests, and beliefs. It is also changing how people see the world by making networked interactions the natural way of communicating. Finally, it emphasizes that to succeed with social media, companies must focus on providing a pleasurable experience for users by meeting their needs, being easy to use, and fitting into their daily lives.
Social media - The cyber reality [detailed presentation]jody wissing
Social media is a reality and necessary for business and churches alike, but one size does not fit all. In this breakout session you will learn:
How to get started
Your strategy
Maintaining your conversations
Tips & resources
Case studies
Tracking what works
If you have questions you would like answered or social media topics you would like to discuss, please tweet to @embracechaos.
The document discusses how small businesses can use social media and interactive marketing. It addresses why small businesses should engage in social media by pointing out that customers may be talking about the business online. It then asks what small businesses should do by suggesting they educate themselves on social media, plan a strategy, and begin participating. The document also addresses how businesses can get started with social media by evaluating their current online presence, determining the best platforms, researching industry influencers, differentiating their business, and educating customers.
The document discusses the development of digital media and active citizenship. It notes that digital technologies are leading to the democratization of ideas by allowing anyone to contribute knowledge from anywhere in any format. This represents a shift to more self-learning and community-based learning through collaborative tools and sharing resources online. The document advocates for knowledge building through digital literacy and international collaborative projects as a way to enhance e-democracy and inclusive knowledge-sharing among global communities.
1. The document traces the history of social networks from 1971 to present day networks like Facebook, Twitter, and Google+.
2. It examines how social media has impacted journalism, with journalists increasingly relying on social media to find stories and sources of information.
3. Citizen journalism has also grown with social media, allowing ordinary users to participate in reporting and disseminating information and diverse points of view.
What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?
Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.
This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.
Keywords: ROI, ROI, ROI
Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").
Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).
By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.
in this webinar, we will
* outline the basic tools you HAVE to be using for communications, and HOW to use them
* offer valuable case studies of organizations who are using social media effectively for PR
* show you ways to reach out to journalists using social media, and
* give you simple tools for measuring the reach of your social media program
The goal of this presentation is to increase your knowledge about social media and create a sense of awareness about social networking trends including cyber-dangers: sexting, bullying, stalking. Share social networking and media best practices and ultimately, start a conversation about a values-based approach to social networking.
Ogilvy experts Thomas Crampton and Brian Giesen presented strategies for using Twitter for business. Giesen outlined a 3-step methodology: 1) follow relevant accounts, 2) create engaging content, and 3) engage with your audience. He provided examples of using Twitter for customer service, promotion, crisis management, events, issues advocacy, and reputation. Crampton noted additional resources and contacts for digital strategies. The presentation emphasized the importance of identifying objectives and engaging audiences on Twitter.
Ogilvy's digital specialist Brian Giesen outlined strategies for businesses to get results on Twitter in 3 steps: 1) Follow relevant accounts and discussions, 2) Create an engaging Twitter presence, 3) Engage with followers by answering questions and providing value. Giesen discussed objectives like customer service, promotions, crisis management and event activation. He provided examples like how Telstra uses Twitter for customer support and Vodafone for exclusive offers. Ogilvy recommends identifying objectives, audiences and content before strategically following, creating and engaging on Twitter.
This document provides an overview of Twitter and how it can be used for marketing purposes. It defines common Twitter terminology and abbreviations. Guidelines are given for setting up a Twitter profile, designing tweets, searching on Twitter, and measuring the effectiveness of Twitter marketing. The document also discusses example Twitter marketing strategies and social media jobs that utilize platforms like Twitter.
The document announces the 18th Annual AIMIA Awards for Australia's leading online and digital media. It lists the finalists in the category of Best News, Media or Reference, including apps from The Sydney Morning Herald/The Age, the BBC, SBS, and Yahoo 7. Details are provided on each finalist such as the digital service, publisher or client, and producers. The document notes that all finalists are now available online at the provided URL and that winners will be announced on March 16, 2012 in Sydney, Australia.
This document discusses several models of gatekeeping in media and journalism. It mentions White's original gatekeeping model and expanded models by Maletzke and Blizzard that account for additional factors like news values, news agenda, and how certain topics are more likely to pass through gates to reach broadcast or publication. The Blizzard model specifically examines news values that influence what information is allowed to pass through gates to the audience.
headspace is Australia's National Youth Mental Health Foundation that aims to reduce the burden of mental health issues for young people aged 12-25. It uses social media like YouTube, Facebook, Twitter, and MySpace to engage and educate young people on these topics. Social media allows headspace to connect with Generation Y, who are large users of new technology. It has developed policies and strategies for using social media to share its messages while mitigating risks. Analytics of its social media presence show it is effective at reaching its target audience.
The document discusses various social media platforms and how businesses can utilize them. It covers Twitter, Facebook, LinkedIn and how they can be used to raise brand awareness, promote events, products and services, and engage customers. It provides statistics on user numbers and growth rates. It also offers tips on using tools like ads, videos, profiles and groups to get the most out of these social networks.
Hakim albasrawy wrapping your head around social media #4Ideashare
The document discusses social media and its importance for businesses. It defines social media as activities that integrate technology, social interaction, and user-generated content. It provides reasons why businesses should engage in social media, such as it democratizes communications and shifts power to consumers. The document also notes that social media should not just be used for broadcasting messages but also facilitating dialogues and interactions with customers. It discusses how social media can be used for public relations, customer service, loyalty building, and collaboration rather than just marketing. It stresses that businesses need to develop a strategy to engage in social media effectively.
The document discusses the state of traditional media and the rise of new digital media. It notes that viewers are gaining more control over what content they watch through on-demand viewing, time-shifting, and ad-skipping. Social media is growing rapidly in popularity and influence while fragmenting audiences. Mobile devices and augmented reality represent emerging platforms that combine social interactions with real-world experiences. The future of media will be defined by these new digital technologies and changing consumer behaviors.
Social Media Evolution - Revolution - So What?Tommi Pelkonen
The document discusses why social media matters. It notes that while numbers related to social media usage are large, their meaning is more important. Social media is shifting people from passive audiences to active communities organized around shared values, interests, and beliefs. It is also changing how people see the world by making networked interactions the natural way of communicating. Finally, it emphasizes that to succeed with social media, companies must focus on providing a pleasurable experience for users by meeting their needs, being easy to use, and fitting into their daily lives.
Social media - The cyber reality [detailed presentation]jody wissing
Social media is a reality and necessary for business and churches alike, but one size does not fit all. In this breakout session you will learn:
How to get started
Your strategy
Maintaining your conversations
Tips & resources
Case studies
Tracking what works
If you have questions you would like answered or social media topics you would like to discuss, please tweet to @embracechaos.
The document discusses how small businesses can use social media and interactive marketing. It addresses why small businesses should engage in social media by pointing out that customers may be talking about the business online. It then asks what small businesses should do by suggesting they educate themselves on social media, plan a strategy, and begin participating. The document also addresses how businesses can get started with social media by evaluating their current online presence, determining the best platforms, researching industry influencers, differentiating their business, and educating customers.
The document discusses the development of digital media and active citizenship. It notes that digital technologies are leading to the democratization of ideas by allowing anyone to contribute knowledge from anywhere in any format. This represents a shift to more self-learning and community-based learning through collaborative tools and sharing resources online. The document advocates for knowledge building through digital literacy and international collaborative projects as a way to enhance e-democracy and inclusive knowledge-sharing among global communities.
1. The document traces the history of social networks from 1971 to present day networks like Facebook, Twitter, and Google+.
2. It examines how social media has impacted journalism, with journalists increasingly relying on social media to find stories and sources of information.
3. Citizen journalism has also grown with social media, allowing ordinary users to participate in reporting and disseminating information and diverse points of view.
What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?
Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.
This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.
Keywords: ROI, ROI, ROI
Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").
Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).
What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?
Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.
This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.
Keywords: ROI, ROI, ROI
Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").
Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).
This document summarizes a talk on user-centric identity and the evolving social web. The talk outlines the speaker's organizations working in this space, discusses early successes with tools like OAuth and OpenID, and looks ahead to emerging issues around personal data management, trust frameworks, and national digital identity strategies. The overall vision is of empowering users with control, choice and portability of their online identities and data across different applications and services.
Social Networks: How it influences our lives?
The document provides an overview of social networks and their history. It focuses on Facebook, detailing its founding and rapid growth over the past decade to become the largest social network worldwide. The presentation notes both advantages of Facebook, such as allowing easy communication and self-expression, but also potential dangers like oversharing of private information, risks in the workplace, and decreased attention spans. In conclusion, the document states that social networks connect people but can also be addictive and even dangerous if not used carefully.
Social Networks: How it influences our lives?
The document provides an overview of social networks and their history, with a focus on Facebook. It defines social networks from marketing and sociological perspectives. Facebook launched in 2004 and has since grown to over 600 million users. The key advantages of Facebook include that it is free, allows easy communication and reconnection with friends, and provides a sense of social belonging. However, dangers of social networks include privacy risks, risks of addiction and decreased productivity, and problems within relationships. In conclusion, while social networks connect many people and support communication, they also present risks that require caution.
Social Media Workshop :Tips and tricks Of Social Media MarketingInteract
If you want to create your online presence, what do you need to know first!?
These are some interesting precise tips for you to start thinking of how to create the optimum online presence
Icos Sm Presentation [Compatibility Mode]wendytapia
The document discusses key aspects of social media including how social networks and communities have grown in popularity and conversational nature. It notes that social media is dynamic and to keep an eye on encouraging, visually attractive, and engaging content. When taking action on social media, the summary recommends shaping your profile with personality, setting a strategy, testing and engaging with others, and including a link to drive traffic to your site.
This document discusses how to take control of your online presence through social media. It covers the basics of LinkedIn, Facebook, and Twitter and encourages the reader to answer five key questions: why they should be online, what they have to say, who they are trying to reach, how to find them, and how to connect and engage. The document provides tips on creating a consistent online profile across platforms and making yourself more "googleable" to increase your online presence.
Similar to S O C I A L M E D I A F U T U R E N E W S (20)
3. Social Media & Future of News
What’s Journalism?
Wednesday, March 10, 2010
4. Social Media & Future of News
What’s Journalism?
FAIRNESS
ATTRIBUTION
ACCURACY
RELEVANCE
NEWNESS
PROFESSIONALS
Wednesday, March 10, 2010
5. Social Media & Future of News
What is social media journalism?
Wednesday, March 10, 2010
6. Social Media & Future of News
What is social media journalism?
Multi-centered
Wednesday, March 10, 2010
7. Social Media & Future of News
What is social media journalism?
Multi-centered
News happens
from many sources
Wednesday, March 10, 2010
8. Social Media & Future of News
What is social media journalism?
Exclusively digital
Multi-centered
News happens
from many sources
Wednesday, March 10, 2010
9. Social Media & Future of News
What is social media journalism?
Exclusively digital
Multi-centered
News happens
from many sources
Informed
and Opinionated
Wednesday, March 10, 2010
10. Social Media & Future of News
What is social media journalism?
Exclusively digital
Multi-centered
News happens
from many sources
Informed
and Opinionated
The “reporters” don’t always view themselves
as journalists
Wednesday, March 10, 2010
11. Social Media & Future of News
What is Social Media Journalism?
The first “reporting” of recent major
news events came from social media
including:
Earthquake in Haiti
Disputed Elections in Iran
Death of Michael Jackson
Wednesday, March 10, 2010
12. Social Media & Future of News
A LITTLE INTERNET HISTORY
Wednesday, March 10, 2010
13. Social Media & Future of News
How did we get here?
The Internet dates back to the 1960’s
But things didn’t really take off until the 1990’s
Wednesday, March 10, 2010
14. Social Media & Future of News
Al Gore Invented the Internet
Wednesday, March 10, 2010
15. Social Media & Future of News
Al Gore Invented the Internet
Not!
Wednesday, March 10, 2010
16. Social Media & Future of News
Tim Berners-Lee
March , 1989 Berners-Lee created the graphical
interface that allowed for hypertext to occur.
The ability to link content to others was born!
Wednesday, March 10, 2010
17. Social Media & Future of News
SLOW TO DEVELOP
INITIALLY YOU NEEDED TO KNOW HTML
THE EDITABLE WEB BEGAN TO
EMERGE IN THE FORM OF BLOGS
WEB 2.0 AND SOCIAL MEDIA
Wednesday, March 10, 2010
18. Social Media & Future of News
Social Media
VS
Legacy Media
Wednesday, March 10, 2010
19. Social Media & Future of News
What is Social Media Journalism?
Wednesday, March 10, 2010
20. Social Media & Future of News
What is Social Media Journalism?
Not different (journalism).
At the same time very different (social
media).
Wednesday, March 10, 2010
21. Social Media & Future of News
What’s Social Media Journalism?
Wednesday, March 10, 2010
22. Social Media & Future of News
What’s Social Media Journalism?
Legacy journalism is designed to be distributed via
individual communication silos: Newspapers,
Television, Radio
Wednesday, March 10, 2010
23. Social Media & Future of News
What’s Social Media Journalism?
Legacy journalism is designed to be distributed via
individual communication silos: Newspapers,
Television, Radio
single silos don’t exist in social media...
Wednesday, March 10, 2010
24. Social Media & Future of News
What’s Social Media Journalism?
Legacy journalism is designed to be distributed via
individual communication silos: Newspapers,
Television, Radio
single silos don’t exist in social media...
Fox and CBS never play in the same sandbox,
but social media platforms connect with each other all
of the time
Wednesday, March 10, 2010
25. Social Media & Future of News
What’s Social Media Journalism?
Wednesday, March 10, 2010
26. Social Media & Future of News
What’s Social Media Journalism?
Social media is designed to be disseminated through
social interaction using accessible and scalable
publishing techniques.
Wednesday, March 10, 2010
27. Social Media & Future of News
What’s Social Media Journalism?
Social media is designed to be disseminated through
social interaction using accessible and scalable
publishing techniques.
Examples include: Facebook, Twitter, Blogs even
email!
Wednesday, March 10, 2010
29. Social Media & Future of News
Traditional media is generally expensive to
produce, while social media is relatively
inexpensive
Wednesday, March 10, 2010
30. Social Media & Future of News
Traditional media is generally expensive to
produce, while social media is relatively
inexpensive
(freedom of the press)
Wednesday, March 10, 2010
31. Social Media & Future of News
Traditional media is generally expensive to
produce, while social media is relatively
inexpensive
(freedom of the press)
A shared characteristic by both social media
and traditional media is the capacity to reach
small or large audiences
Wednesday, March 10, 2010
32. Social Media & Future of News
Traditional media is generally expensive to
produce, while social media is relatively
inexpensive
(freedom of the press)
A shared characteristic by both social media
and traditional media is the capacity to reach
small or large audiences
...but even here there is a difference in shared
characteristics.
Wednesday, March 10, 2010
34. Social Media & Future of News
A social network focuses on building online
communities of people who share interests and
activities
Wednesday, March 10, 2010
35. Social Media & Future of News
A social network focuses on building online
communities of people who share interests and
activities
Simple and complicated at the same time
Wednesday, March 10, 2010
37. Social Media & Future of News
Bottom line: Journalism has always been based on
trust!
Wednesday, March 10, 2010
38. Social Media & Future of News
Bottom line: Journalism has always been based on
trust!
Social media journalism is
based on interactivity and trust
Wednesday, March 10, 2010
39. Social Media & Future of News
Bottom line: Journalism has always been based on
trust!
Social media journalism is
based on interactivity and trust
What does it mean to be “Friends?”
Wednesday, March 10, 2010
40. Social Media & Future of News
Bottom line: Journalism has always been based on
trust!
Social media journalism is
based on interactivity and trust
What does it mean to be “Friends?”
If I trust you and you trust me,
if I tell you something will you believe me?
Wednesday, March 10, 2010
41. Social Media & Future of News
What is Social Media Journalism?
Wednesday, March 10, 2010
42. Social Media & Future of News
What is Social Media Journalism?
THE
BOTOM
LINE
Wednesday, March 10, 2010
43. Social Media & Future of News
What is Social Media Journalism?
THE
BOTOM
LINE
IS
Wednesday, March 10, 2010
44. Social Media & Future of News
What is Social Media Journalism?
THE
BOTOM
LINE
IS
THE
BOTTOM
LINE
Wednesday, March 10, 2010
45. Social Media & Future of News
What is Social Media Journalism?
Does that mean people no longer want
news?
Wednesday, March 10, 2010