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R Y U A P P A R E L I N C . | N O V E M B E R 2 0 2 0
OUR VISION
We engineer products to not only be the best to train in, but to
be tailored for any urban setting. A new standard for how we
live, dress and perform.
OUR MISSION
Provide breakthrough design that combines tailored styling
and technical performance to deliver style, comfort and
durability. Our “design without compromise” is not an ideal,
it’s a mantra.
OUR GOAL
To be the number one multi-discipline training and fitness
brand in the world, delivering unprecedented value and
results for our athletes, partners and stakeholders.
2
OUR VALUE
For multi-discipline athletes who are searching for
performance and quality from their gear, RYU will be the
best engineered design, performance, quality and value
in apparel and accessories.
OUR NAME
It’s a reflection of what we stand for. Respect Your
Universe means respecting others and yourself — and
whatever makes up your universe.
3
OUR DNA
UR BAN ATHL ETI C APPAR EL
T A I L O R E D A T H L E T I C R E S P E C T I N D I V I D U A L I T Y F L U I D L I F E S T Y L E
R ENEWAL
Completed recapitalized of $4.8m alongside operational improvements including:
• Customer Experience through new Shopify platform, Cross Bordering Warehousing
& Logistics
• Decommissioning and streamlining of all operational inefficiencies
• Planned re-opening of stores with cutting edge RYU Smart Studio Concept
L EADER S & PAR TNER S
• Strong internal leadership
• Key new industry hires
• Game changing partnerships includes Zoom Media, Canada Skateboard Olympic
Team, Afterpay and many more to be announced
4
HIGHLIGHTS
AWAR D-WI NNI NG BR AND WI TH L AR GE, L OY AL
AND AC TI V E C US TOM ER BAS E I N FAS T -GR O WI NG
ATHL ETI C APPAR EL C ATEGOR Y
GROWTH PLAN
5
COMPLETE
COMPLETE
L I F E S T Y L E
POSITIONED TO WIN
6
A T H L E T I C S T R E E T
Global market for health and wellness offerings was
$686B in 2016 and expected to grow to $815B by 2021
implying a CAGR of 3.5%
Source: Euromonitor international
In 2017, Canadian sports apparel grew 21% to $6.7B
while the US activewear market rose to $48B
Source: NPD group
Source: Canaccord Genuity US Equity Research, Footwear and Apparel, November 17, 2017
$815
BILLION
BY 2021
FUELING ATHLETIC APPAREL
7
HEADQUARTERED IN VANCOUVER, CANADA
AN APPAR EL DES I GN & I NNOV ATI ON HUB
Birth to many globally recognized premium
and performance apparel brands – lululemon, Arc'teryx,
Aritzia, Reigning Champ, Herschel, MEC
100+ apparel companies headquartered within it, employing
7,000 people and some 14,000 globally*
Big city and world class outdoor terrain inspires and
develops industry talent
Universities and Colleges gear courses to train talent to fill
roles and industry demands
Our headquarters are located in the vibrant Kitslano area,
just blocks away from Lululemon's
* HQ Vancouver: Growing a global hub of premium and performance apparel in B.C. - 2018
100+
A PPA REL
CO MPA NI ES
8
PATENTS
14 design registrations/patents granted
in Canada, US & China
7 utility patent applications in Canada
and US, 1 granted in the US
C O M M U N I T Y
Experiential connections
Retail inclusive hubs
Respect impact
9
ALWAYS INNOVATING
PRODUCT
Proprietary technology
Tailored athletic apparel
Revolutionary designs
CULTURE
Entrepreneurial
Agile & driven
Respectful
19
AWARDS &
ACCOLADES
R Y U Q U I C K P A C K
V O T E D T O P 3 W O R L D W I D E
“ B E S T W O R K B A C K P A C K "
10
10
19 AWARDS & ACCOLADES
1. Best Retail Store in the World - 2016 WGSN Futures Awards
2. Silver Medal for the Quick Pack Lux 2016 – A’ Design Awards
3. Best Training Pants For Men 2016 - Men’s Fitness
4. Best Work Backpack (Nominated) 2016 – Carryology
5. Sports Performance Clothes You Can to Work 2016 – Urban Jogger – Men's Fitness
6. Best Retail Store 2016 – Flagship Store West 4th WGSN Future Awards
7. Best Workout and Training Gear of Summer 2017 – Men’s Fitness
8. Best Men’s Summer Workout Gear 2017 – Outside Magazine
9. Best Workout and Training Gear of Fall 2017 – Men’s Fitness
10. Best Workout Shorts With Underwear Built In 2017 – Teen Vogue
11. The 16 Best Vancouver Companies to Work For 2017 - Populist
12. Best Tech Shirt for Running 2018 – Self Magazine
13. Best Clothing Brand 2018 - Populist
14. Best Hoodie of 2018 – Outside Magazine
15. Best Workout & Training Gear 2018 - Men’s Fitness
16. Social Media Campaign of the Year 2018 (Nominated) – World Retail Awards
17. Best Customer Experience Initiative – Retailer 2019 – World Retail Awards
18. B.C. Global Entrepreneurship Of The Year Award 2019 - Startup Canada
19. RYU Award Winning Backpacks Featured on TechCrunch 2019 – TechCrunch
11
FEATURED & RECOGNIZED
12
PRODUCT EXPANSION
60% MEN, 40% WOMEN
80% APPAREL, 20% ACCESSORY
Expand women’s offering
Build on Bag and Accessories program success
Add product categories – Underwear & Swim
Expand Lifestyle and Streetwear component
Increase domestic manufacturing to enable speed to market
13
INCREASE CONSUMER ENGAGEMENT
INDUSTRY LEADING REVENUE AND TRAFFIC GENERATING EVENTS
October 2019 stats
34,945
Participants
14
15
INVESTOR RELATIONS
Hybrid Financial Services & Red Chip Companies
to Lead Strategic Investor Relations and
Shareholder Communication
• World leaders in investor relations, financial media, and research for
microcap and small-cap stocks, with North American and global
presences.
• Comprehensive investor relations strategy to enhance our awareness
with the investment community
• And a commitment to consistent updates on our operational progress
with our investors.
GLOBAL PARTNERSHIPS
Increasing our brand presence with powerful
global multimedia partners with:
• Zoom Media
• Afterpay
• Generation Active
• Uprise
• Canada Skateboard and the Canadian
Olympic Team
16
Grow ecommerce sales
from <20% to 80% of
total business
Invest 80% of marketing
spend in Digital and
Ecommerce annually
Grow e-mail database
by 350%
Increase cart
conversion by 300%
Enhance social media
engagement by 70%
Streamline ecommerce
tech stack with the
ShopifyPlus ecosystem
ELEVATE ECOMMERCE
17
17
REVENUE GROWTH
18
21
12
25
40
60
84
0
10
20
30
40
50
60
70
80
90
2015-2020 2021 2022 2023 2024 2025
CAD
$
MILLION
Projected Revenue Growth
* Price of warrants and stock options is the aggregate weighted
average exercise price.
Source: TMX Money Symbol “RYU”
Exchange + Ticker (CAN) TSX-V: “RYU”
Exchange + Ticker (US) OTCQB: “RYPPF”
Share Price C $0.13
Market Cap C $21,474,951
Shares Outstanding 165,191,933
Warrants Outstanding*
123,970,026
Average C $0.28 / expiry 1.93 years
Options Outstanding*
11,698,600
Average C $0.36 / expiry 3.55 years
RSU’s Outstanding 50,000
Fully Diluted Shares
Outstanding/Average Price
300,910,559
Weighted Average $0.43
52 Week High C $0.40
52 Week Low C $0.06
SHARE METRICS
NOV EM BER 1 3 , 20 20
26 WEEK PRICE CHART CAD$
19
$35.2M in potential proceeds from outstanding warrants
priced between $0.055 and $2.00 per share.
FORWARD LOOKING INFORMATION
This presentation contains “forward-looking information” within the meaning of applicable securities laws, which includes, but are not limited to, statements with respect to the planned opening of the
Corporation’s retail stores. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “may”, “could”, “would”, “might”, “expects”, “budget”, “scheduled”,
“estimates”, “forecasts”, “intends”, “anticipates”, “believes”, “guidance” or variations of such words and phrases. While the Corporation has based this forward-looking information on its expectations
about future events as at the date that such information was prepared, the information is not a guarantee of the Corporation’s future performance and is subject to risks, uncertainties, assumptions and
other factors which could cause actual results to differ materially from future results expressed or implied by such forward-looking information. The material assumptions supporting such forward-
looking information include, among other things the Corporation’s ability to:
• Obtain any necessary financing on acceptable terms;
• Keep pace with changes in consumer demands;
• Compete with other athletic apparel brands; Rely on their party manufacturers;
• Manage expansion effectively;
• Enforce its intellectual property rights;
• Launch additional product lines;
• Retain its skilled personnel;
• Manage current tax and regulatory regimes;
• Manage the fluctuation in foreign currency exchange rates and interest rates;
• and Follow general economic and financial market conditions.
These statements are only predictions and involve known and unknown risks, uncertainties and other factors, which may cause the Corporation’s actual results, levels of activity or performance to be
materially different from any future results, levels of activity or performance expressed or implied by such forward-looking information. Further, although the Corporation has attempted to identify factors
that could cause actual actions, events or results to differ materially from those described in such forward-looking information, there may be other factors that cause actions, events or results not to be
as anticipated, estimated or intended. Subject to applicable securities laws, the Corporation undertakes no obligation to publicly update, reissue or revise any forward-looking information, whether as a
result of new information, future events or otherwise. As there can be no assurance that forward-looking information will prove to be accurate, as actual results and future events could differ materially
from those anticipated in such information, readers should not place undue reliance on forward-looking information. All forward-looking information in this presentation is qualified by this cautionary
statement.
20
E L E V A T I N G R E S P E C T T H R O U G H E V E R Y A C T I O N A N D I N T E R A C T I O N .
R E S P E C T F U L L Y ,

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RYU Apparel Investor Deck November 2020

  • 1. R Y U A P P A R E L I N C . | N O V E M B E R 2 0 2 0
  • 2. OUR VISION We engineer products to not only be the best to train in, but to be tailored for any urban setting. A new standard for how we live, dress and perform. OUR MISSION Provide breakthrough design that combines tailored styling and technical performance to deliver style, comfort and durability. Our “design without compromise” is not an ideal, it’s a mantra. OUR GOAL To be the number one multi-discipline training and fitness brand in the world, delivering unprecedented value and results for our athletes, partners and stakeholders. 2 OUR VALUE For multi-discipline athletes who are searching for performance and quality from their gear, RYU will be the best engineered design, performance, quality and value in apparel and accessories. OUR NAME It’s a reflection of what we stand for. Respect Your Universe means respecting others and yourself — and whatever makes up your universe.
  • 3. 3 OUR DNA UR BAN ATHL ETI C APPAR EL T A I L O R E D A T H L E T I C R E S P E C T I N D I V I D U A L I T Y F L U I D L I F E S T Y L E
  • 4. R ENEWAL Completed recapitalized of $4.8m alongside operational improvements including: • Customer Experience through new Shopify platform, Cross Bordering Warehousing & Logistics • Decommissioning and streamlining of all operational inefficiencies • Planned re-opening of stores with cutting edge RYU Smart Studio Concept L EADER S & PAR TNER S • Strong internal leadership • Key new industry hires • Game changing partnerships includes Zoom Media, Canada Skateboard Olympic Team, Afterpay and many more to be announced 4 HIGHLIGHTS AWAR D-WI NNI NG BR AND WI TH L AR GE, L OY AL AND AC TI V E C US TOM ER BAS E I N FAS T -GR O WI NG ATHL ETI C APPAR EL C ATEGOR Y
  • 6. L I F E S T Y L E POSITIONED TO WIN 6 A T H L E T I C S T R E E T
  • 7. Global market for health and wellness offerings was $686B in 2016 and expected to grow to $815B by 2021 implying a CAGR of 3.5% Source: Euromonitor international In 2017, Canadian sports apparel grew 21% to $6.7B while the US activewear market rose to $48B Source: NPD group Source: Canaccord Genuity US Equity Research, Footwear and Apparel, November 17, 2017 $815 BILLION BY 2021 FUELING ATHLETIC APPAREL 7
  • 8. HEADQUARTERED IN VANCOUVER, CANADA AN APPAR EL DES I GN & I NNOV ATI ON HUB Birth to many globally recognized premium and performance apparel brands – lululemon, Arc'teryx, Aritzia, Reigning Champ, Herschel, MEC 100+ apparel companies headquartered within it, employing 7,000 people and some 14,000 globally* Big city and world class outdoor terrain inspires and develops industry talent Universities and Colleges gear courses to train talent to fill roles and industry demands Our headquarters are located in the vibrant Kitslano area, just blocks away from Lululemon's * HQ Vancouver: Growing a global hub of premium and performance apparel in B.C. - 2018 100+ A PPA REL CO MPA NI ES 8
  • 9. PATENTS 14 design registrations/patents granted in Canada, US & China 7 utility patent applications in Canada and US, 1 granted in the US C O M M U N I T Y Experiential connections Retail inclusive hubs Respect impact 9 ALWAYS INNOVATING PRODUCT Proprietary technology Tailored athletic apparel Revolutionary designs CULTURE Entrepreneurial Agile & driven Respectful
  • 10. 19 AWARDS & ACCOLADES R Y U Q U I C K P A C K V O T E D T O P 3 W O R L D W I D E “ B E S T W O R K B A C K P A C K " 10 10
  • 11. 19 AWARDS & ACCOLADES 1. Best Retail Store in the World - 2016 WGSN Futures Awards 2. Silver Medal for the Quick Pack Lux 2016 – A’ Design Awards 3. Best Training Pants For Men 2016 - Men’s Fitness 4. Best Work Backpack (Nominated) 2016 – Carryology 5. Sports Performance Clothes You Can to Work 2016 – Urban Jogger – Men's Fitness 6. Best Retail Store 2016 – Flagship Store West 4th WGSN Future Awards 7. Best Workout and Training Gear of Summer 2017 – Men’s Fitness 8. Best Men’s Summer Workout Gear 2017 – Outside Magazine 9. Best Workout and Training Gear of Fall 2017 – Men’s Fitness 10. Best Workout Shorts With Underwear Built In 2017 – Teen Vogue 11. The 16 Best Vancouver Companies to Work For 2017 - Populist 12. Best Tech Shirt for Running 2018 – Self Magazine 13. Best Clothing Brand 2018 - Populist 14. Best Hoodie of 2018 – Outside Magazine 15. Best Workout & Training Gear 2018 - Men’s Fitness 16. Social Media Campaign of the Year 2018 (Nominated) – World Retail Awards 17. Best Customer Experience Initiative – Retailer 2019 – World Retail Awards 18. B.C. Global Entrepreneurship Of The Year Award 2019 - Startup Canada 19. RYU Award Winning Backpacks Featured on TechCrunch 2019 – TechCrunch 11
  • 13. PRODUCT EXPANSION 60% MEN, 40% WOMEN 80% APPAREL, 20% ACCESSORY Expand women’s offering Build on Bag and Accessories program success Add product categories – Underwear & Swim Expand Lifestyle and Streetwear component Increase domestic manufacturing to enable speed to market 13
  • 14. INCREASE CONSUMER ENGAGEMENT INDUSTRY LEADING REVENUE AND TRAFFIC GENERATING EVENTS October 2019 stats 34,945 Participants 14
  • 15. 15 INVESTOR RELATIONS Hybrid Financial Services & Red Chip Companies to Lead Strategic Investor Relations and Shareholder Communication • World leaders in investor relations, financial media, and research for microcap and small-cap stocks, with North American and global presences. • Comprehensive investor relations strategy to enhance our awareness with the investment community • And a commitment to consistent updates on our operational progress with our investors.
  • 16. GLOBAL PARTNERSHIPS Increasing our brand presence with powerful global multimedia partners with: • Zoom Media • Afterpay • Generation Active • Uprise • Canada Skateboard and the Canadian Olympic Team 16
  • 17. Grow ecommerce sales from <20% to 80% of total business Invest 80% of marketing spend in Digital and Ecommerce annually Grow e-mail database by 350% Increase cart conversion by 300% Enhance social media engagement by 70% Streamline ecommerce tech stack with the ShopifyPlus ecosystem ELEVATE ECOMMERCE 17 17
  • 18. REVENUE GROWTH 18 21 12 25 40 60 84 0 10 20 30 40 50 60 70 80 90 2015-2020 2021 2022 2023 2024 2025 CAD $ MILLION Projected Revenue Growth
  • 19. * Price of warrants and stock options is the aggregate weighted average exercise price. Source: TMX Money Symbol “RYU” Exchange + Ticker (CAN) TSX-V: “RYU” Exchange + Ticker (US) OTCQB: “RYPPF” Share Price C $0.13 Market Cap C $21,474,951 Shares Outstanding 165,191,933 Warrants Outstanding* 123,970,026 Average C $0.28 / expiry 1.93 years Options Outstanding* 11,698,600 Average C $0.36 / expiry 3.55 years RSU’s Outstanding 50,000 Fully Diluted Shares Outstanding/Average Price 300,910,559 Weighted Average $0.43 52 Week High C $0.40 52 Week Low C $0.06 SHARE METRICS NOV EM BER 1 3 , 20 20 26 WEEK PRICE CHART CAD$ 19 $35.2M in potential proceeds from outstanding warrants priced between $0.055 and $2.00 per share.
  • 20. FORWARD LOOKING INFORMATION This presentation contains “forward-looking information” within the meaning of applicable securities laws, which includes, but are not limited to, statements with respect to the planned opening of the Corporation’s retail stores. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “may”, “could”, “would”, “might”, “expects”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, “believes”, “guidance” or variations of such words and phrases. While the Corporation has based this forward-looking information on its expectations about future events as at the date that such information was prepared, the information is not a guarantee of the Corporation’s future performance and is subject to risks, uncertainties, assumptions and other factors which could cause actual results to differ materially from future results expressed or implied by such forward-looking information. The material assumptions supporting such forward- looking information include, among other things the Corporation’s ability to: • Obtain any necessary financing on acceptable terms; • Keep pace with changes in consumer demands; • Compete with other athletic apparel brands; Rely on their party manufacturers; • Manage expansion effectively; • Enforce its intellectual property rights; • Launch additional product lines; • Retain its skilled personnel; • Manage current tax and regulatory regimes; • Manage the fluctuation in foreign currency exchange rates and interest rates; • and Follow general economic and financial market conditions. These statements are only predictions and involve known and unknown risks, uncertainties and other factors, which may cause the Corporation’s actual results, levels of activity or performance to be materially different from any future results, levels of activity or performance expressed or implied by such forward-looking information. Further, although the Corporation has attempted to identify factors that could cause actual actions, events or results to differ materially from those described in such forward-looking information, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. Subject to applicable securities laws, the Corporation undertakes no obligation to publicly update, reissue or revise any forward-looking information, whether as a result of new information, future events or otherwise. As there can be no assurance that forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information, readers should not place undue reliance on forward-looking information. All forward-looking information in this presentation is qualified by this cautionary statement. 20
  • 21. E L E V A T I N G R E S P E C T T H R O U G H E V E R Y A C T I O N A N D I N T E R A C T I O N . R E S P E C T F U L L Y ,