WEBRIS: White Hat Link Building Proposal TemplateRyan Stewart
Link building is a shady business - that's why we put so much emphasis on transparency. This document contains the exact link building template proposal we use when engaging with new prospective clients.
How to Achieve Workplace Autonomy in 120 Days or LessRyan Stewart
This document outlines a 120-day plan to achieve workplace autonomy by learning new skills and becoming self-employed. It recommends picking a skill to learn like web design, pay-per-click ads, or content marketing. The plan involves learning the fundamentals over 60 days through online resources. It then suggests mastering the skill through asking questions and practicing over the next 30 days. Finally, it advises monetizing the skill by building a track record of success over 20 days and then scaling the work, allowing one to quit their job after 120 days of following the plan.
20 Ways Your Business Can Leverage Email AutomationRyan Stewart
Email is one of the best ways for you to increase sales on auto pilot. The problem is, you need to understand the options available to you in order to get there. This deck covers 20 different tactics to for email automation in your business.
This document is a questionnaire from WEBRIS, a website design company, gathering information about a prospective client's website needs and preferences. It asks about the client's preferred design style, brand colors, favorite competitor websites, desired homepage elements, menu structure, access to images, and leaves space for additional notes. The questions are aimed at understanding the client's goals and vision to create an effective design that guides users toward desired conversions.
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
SEO + Content Marketing Best PracticesRyan Stewart
This document provides best practices for content marketing and SEO. There are four parts to content SEO: 1) keyword planning to identify relevant keywords, 2) content creation in various formats, 3) on-page optimization of content, and 4) off-page promotion through social sharing and links. Proper keyword research, optimization, promotion, and linking are essential to achieving high rankings and traffic.
The document describes 4 tactics used by the Department of Justice to eliminate civil rights complaints filed by black people. 1) DOJ attorneys deny help to complainants and tell them the DOJ cannot issue injunctions when local authorities threaten them. 2) The DOJ dismisses complaints of racial discrimination without investigation when judges or law enforcement are named. 3) The DOJ refuses to provide information to complainants on how to appeal dismissed complaints. 4) The DOJ issues fraudulent dismissal letters to black complainants. The document alleges these tactics were used in the case of Bridget Allen against judges in Alexandria, Virginia.
WEBRIS: White Hat Link Building Proposal TemplateRyan Stewart
Link building is a shady business - that's why we put so much emphasis on transparency. This document contains the exact link building template proposal we use when engaging with new prospective clients.
How to Achieve Workplace Autonomy in 120 Days or LessRyan Stewart
This document outlines a 120-day plan to achieve workplace autonomy by learning new skills and becoming self-employed. It recommends picking a skill to learn like web design, pay-per-click ads, or content marketing. The plan involves learning the fundamentals over 60 days through online resources. It then suggests mastering the skill through asking questions and practicing over the next 30 days. Finally, it advises monetizing the skill by building a track record of success over 20 days and then scaling the work, allowing one to quit their job after 120 days of following the plan.
20 Ways Your Business Can Leverage Email AutomationRyan Stewart
Email is one of the best ways for you to increase sales on auto pilot. The problem is, you need to understand the options available to you in order to get there. This deck covers 20 different tactics to for email automation in your business.
This document is a questionnaire from WEBRIS, a website design company, gathering information about a prospective client's website needs and preferences. It asks about the client's preferred design style, brand colors, favorite competitor websites, desired homepage elements, menu structure, access to images, and leaves space for additional notes. The questions are aimed at understanding the client's goals and vision to create an effective design that guides users toward desired conversions.
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
SEO + Content Marketing Best PracticesRyan Stewart
This document provides best practices for content marketing and SEO. There are four parts to content SEO: 1) keyword planning to identify relevant keywords, 2) content creation in various formats, 3) on-page optimization of content, and 4) off-page promotion through social sharing and links. Proper keyword research, optimization, promotion, and linking are essential to achieving high rankings and traffic.
The document describes 4 tactics used by the Department of Justice to eliminate civil rights complaints filed by black people. 1) DOJ attorneys deny help to complainants and tell them the DOJ cannot issue injunctions when local authorities threaten them. 2) The DOJ dismisses complaints of racial discrimination without investigation when judges or law enforcement are named. 3) The DOJ refuses to provide information to complainants on how to appeal dismissed complaints. 4) The DOJ issues fraudulent dismissal letters to black complainants. The document alleges these tactics were used in the case of Bridget Allen against judges in Alexandria, Virginia.
5 Proven Ways to Use Twitter to Grow Your Business - Ryan StewartRyan Stewart
Twitter is a powerful social network that very few businesses understand how to use.
I put together a presentation that outlines 5 proven ways I've used to grow my following and Twitter traffic x50 over the last 4 months.
1. Understand what Twitter is meant for. Use your data to streamline your process and achieve growth
2. Leverage the power of Twitter influencers
3. Build authority - take your authority seriously
4. Hashtag like an adult, not a tweenage girl!
5. Build a following by adding tremendous value to your community
This document discusses strategies for creating viral content marketing. It explains that viral content marketing uses appealing messages spread through word of mouth to disseminate content. Effective viral content is useful, high-quality, and leverages relationships and tools to amplify visibility and measure results. The document outlines various types of viral content and provides strategies for researching keywords, analyzing competitors, developing content, promoting on social media, and using external distribution methods to spread content and attract links.
Jason Acidre - The New Age of Brand Building: Creative Link BuildingMarketing Festival
The link building game has completely evolved and apparently more competitive than ever in any vertical. The web and its users’ evolution have transformed the practice more as a branding tool – and no longer solely just for search optimization. This presentation will talk about the most effective tactics and approaches for link development today – whether you’re working on a small, medium or enterprise-level campaign, you’re covered.
This document discusses tactics and processes for scalable link building. It provides tips on various aspects of link building such as link prospecting, content creation, outreach, and quality control. Specific tools are recommended for automating and managing link building activities. The document also lists available resources on link building from the SharpRocket website.
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
This document discusses conversion rate optimization (CRO) strategies beyond simple A/B testing. It recommends asking customers questions to understand obstacles to conversion. CRO is about moving customers through the stages of discovery, testing, consideration, and conversion to becoming long-term subscribers. The document provides 10 tips for CRO including making pages fast, aligning design with intent, using empathy and emotion over complexity, reducing steps, adding video and product details, and understanding individual customer contexts rather than just copying tactics.
The New Age of Brand Building: Creative Link Building Jason Acidre
The document discusses how strong brands attract links which increases domain authority, leading to better search visibility and more organic traffic. It also provides tips for businesses, including creating attention-grabbing content, engaging with influencers to familiarize them with your work, providing value to influencer audiences to build relationships, and getting high-quality links through contributor blogging and collaboration.
Tuyển tập các bài Toán Hình học lớp 9 ôn thi vào 10BOIDUONGTOAN.COM
Tuyển tập các bài Toán Hình học lớp 9 ôn thi vào 10. Mọi thông tin cần hỗ trợ tư vấn học tập, đăng ký học, mua tài liệu Toán lớp 9 vui lòng liên hệ: 0976.179.282.
From zero to hero - based on a true inbound marketing storyJason Acidre
The document provides tips and strategies for inbound marketing and link building. It discusses developing brand identity and expertise, engaging with online communities, creating valuable content assets, licensing content, building microsites, and continually learning to improve one's skills. The overall message is that inbound marketing is an evolving field that requires an ongoing focus on creating and sharing useful content to build authority, earn links, and drive traffic over time.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
How to Generate 195,013 Visitors a Month Without Spending a Dollar on AdsNeil Patel
This document provides information about Neil Patel and his methods for generating 195,013 visitors per month without spending on ads. It summarizes Neil's background and experience helping companies grow revenue. It outlines 7 transformations needed to get to the next level, including thinking like a detective, journalist, monk, circus trainer, and scientist. The document promotes a free call with Neil to discuss growth strategies and creating a game plan.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
1) The document discusses how the University of York Library has used various user experience (UX) techniques like ethnographic observation and interviews to better understand user needs and behaviors.
2) Some changes implemented based on UX findings include installing hot water taps, changing hours, and adding blankets - aimed at improving the small details of user experience.
3) The presentation encourages other libraries, archives and museums to try incorporating UX techniques like behavioral mapping and cognitive interviews to inform design changes that enhance services for users.
This document discusses how to improve SEO and content performance by analyzing search engine result pages (SERPs) to determine SERP intent. SERP intent involves understanding what type of content users are looking for based on what Google shows for a given keyword. Analyzing SERP intent helps refine keyword targeting and determine the exact type of content needed, such as a how-to guide, product page, or best-of roundup article. The document provides examples of analyzing SERP intent for keywords like "how to get rid of pimples" and "how to build a podcast" to understand how to create targeted content that ranks.
Facebook Custom Audience Guide - Free Swipe FileRyan Stewart
Facebook Custom Audiences are critical to remarketing campaigns. This presentation contains the exact ones you need to have success with your remarketing campaigns.
9 LinkedIn Marketing Hacks to Use RIGHT NOWRyan Stewart
LinkedIn is having a huge moment right now - their algorithm is giving massive exposure to marketers, allowing you to get your content to go viral organically without much effort. This deck covers the exact tactics to use right now to maximize your reach and exposure on LinkedIn and to get your content to go viral.
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
High Ticket Sales - How to Sell Large Client RetainersRyan Stewart
We all get started selling our services at any price we can. But eventually, you need to land larger clients in order to scale. This deck walks you through how I attract, close and manage large retainer clients for our agency.
How to Start an SEO Agency - 4 Pillars of GrowthRyan Stewart
This document outlines strategies for building a successful SEO agency. It emphasizes the importance of knowledge, process, people, and leads. For knowledge, it recommends becoming an expert in SEO through resources like blogs, courses, and hands-on experience. For process, it stresses having systematic and documented processes for client onboarding, project management, and work delivery. For people, it provides a framework for scaling the agency by adding local and offshore staff. And for leads, it suggests various lead generation strategies like content marketing, speaking at events, networking, and paid ads. The overall message is that mastering these pillars through dedicated effort can enable building a $1M agency within a year.
5 Proven Ways to Use Twitter to Grow Your Business - Ryan StewartRyan Stewart
Twitter is a powerful social network that very few businesses understand how to use.
I put together a presentation that outlines 5 proven ways I've used to grow my following and Twitter traffic x50 over the last 4 months.
1. Understand what Twitter is meant for. Use your data to streamline your process and achieve growth
2. Leverage the power of Twitter influencers
3. Build authority - take your authority seriously
4. Hashtag like an adult, not a tweenage girl!
5. Build a following by adding tremendous value to your community
This document discusses strategies for creating viral content marketing. It explains that viral content marketing uses appealing messages spread through word of mouth to disseminate content. Effective viral content is useful, high-quality, and leverages relationships and tools to amplify visibility and measure results. The document outlines various types of viral content and provides strategies for researching keywords, analyzing competitors, developing content, promoting on social media, and using external distribution methods to spread content and attract links.
Jason Acidre - The New Age of Brand Building: Creative Link BuildingMarketing Festival
The link building game has completely evolved and apparently more competitive than ever in any vertical. The web and its users’ evolution have transformed the practice more as a branding tool – and no longer solely just for search optimization. This presentation will talk about the most effective tactics and approaches for link development today – whether you’re working on a small, medium or enterprise-level campaign, you’re covered.
This document discusses tactics and processes for scalable link building. It provides tips on various aspects of link building such as link prospecting, content creation, outreach, and quality control. Specific tools are recommended for automating and managing link building activities. The document also lists available resources on link building from the SharpRocket website.
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
This document discusses conversion rate optimization (CRO) strategies beyond simple A/B testing. It recommends asking customers questions to understand obstacles to conversion. CRO is about moving customers through the stages of discovery, testing, consideration, and conversion to becoming long-term subscribers. The document provides 10 tips for CRO including making pages fast, aligning design with intent, using empathy and emotion over complexity, reducing steps, adding video and product details, and understanding individual customer contexts rather than just copying tactics.
The New Age of Brand Building: Creative Link Building Jason Acidre
The document discusses how strong brands attract links which increases domain authority, leading to better search visibility and more organic traffic. It also provides tips for businesses, including creating attention-grabbing content, engaging with influencers to familiarize them with your work, providing value to influencer audiences to build relationships, and getting high-quality links through contributor blogging and collaboration.
Tuyển tập các bài Toán Hình học lớp 9 ôn thi vào 10BOIDUONGTOAN.COM
Tuyển tập các bài Toán Hình học lớp 9 ôn thi vào 10. Mọi thông tin cần hỗ trợ tư vấn học tập, đăng ký học, mua tài liệu Toán lớp 9 vui lòng liên hệ: 0976.179.282.
From zero to hero - based on a true inbound marketing storyJason Acidre
The document provides tips and strategies for inbound marketing and link building. It discusses developing brand identity and expertise, engaging with online communities, creating valuable content assets, licensing content, building microsites, and continually learning to improve one's skills. The overall message is that inbound marketing is an evolving field that requires an ongoing focus on creating and sharing useful content to build authority, earn links, and drive traffic over time.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
How to Generate 195,013 Visitors a Month Without Spending a Dollar on AdsNeil Patel
This document provides information about Neil Patel and his methods for generating 195,013 visitors per month without spending on ads. It summarizes Neil's background and experience helping companies grow revenue. It outlines 7 transformations needed to get to the next level, including thinking like a detective, journalist, monk, circus trainer, and scientist. The document promotes a free call with Neil to discuss growth strategies and creating a game plan.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
1) The document discusses how the University of York Library has used various user experience (UX) techniques like ethnographic observation and interviews to better understand user needs and behaviors.
2) Some changes implemented based on UX findings include installing hot water taps, changing hours, and adding blankets - aimed at improving the small details of user experience.
3) The presentation encourages other libraries, archives and museums to try incorporating UX techniques like behavioral mapping and cognitive interviews to inform design changes that enhance services for users.
This document discusses how to improve SEO and content performance by analyzing search engine result pages (SERPs) to determine SERP intent. SERP intent involves understanding what type of content users are looking for based on what Google shows for a given keyword. Analyzing SERP intent helps refine keyword targeting and determine the exact type of content needed, such as a how-to guide, product page, or best-of roundup article. The document provides examples of analyzing SERP intent for keywords like "how to get rid of pimples" and "how to build a podcast" to understand how to create targeted content that ranks.
Facebook Custom Audience Guide - Free Swipe FileRyan Stewart
Facebook Custom Audiences are critical to remarketing campaigns. This presentation contains the exact ones you need to have success with your remarketing campaigns.
9 LinkedIn Marketing Hacks to Use RIGHT NOWRyan Stewart
LinkedIn is having a huge moment right now - their algorithm is giving massive exposure to marketers, allowing you to get your content to go viral organically without much effort. This deck covers the exact tactics to use right now to maximize your reach and exposure on LinkedIn and to get your content to go viral.
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
High Ticket Sales - How to Sell Large Client RetainersRyan Stewart
We all get started selling our services at any price we can. But eventually, you need to land larger clients in order to scale. This deck walks you through how I attract, close and manage large retainer clients for our agency.
How to Start an SEO Agency - 4 Pillars of GrowthRyan Stewart
This document outlines strategies for building a successful SEO agency. It emphasizes the importance of knowledge, process, people, and leads. For knowledge, it recommends becoming an expert in SEO through resources like blogs, courses, and hands-on experience. For process, it stresses having systematic and documented processes for client onboarding, project management, and work delivery. For people, it provides a framework for scaling the agency by adding local and offshore staff. And for leads, it suggests various lead generation strategies like content marketing, speaking at events, networking, and paid ads. The overall message is that mastering these pillars through dedicated effort can enable building a $1M agency within a year.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
This document discusses Ryan Stewart's SEO services and methods for growing website traffic. It provides tips for choosing keywords, creating content in different formats, and promoting content across owned, earned, and paid channels. The document contains strategies for keyword research, developing audience profiles, optimizing content for search engines, repurposing content, outreach to influencers and publications, and paid social media advertising. The goal is to generate an online buzz and traffic through content marketing.
If annoying your customers is your goal, then yes! They're the best form of advertisement on the web.
But seriously people, banner ads suck. It's time we moved away from annoying people and more towards providing value.
Social Media Analytics: Driving Traffic Through DataRyan Stewart
The document discusses using social media analytics to optimize social media marketing efforts. It covers analyzing data from platforms like Twitter, Facebook, Quora and Reddit to understand which platforms, content, times and influencers drive the most traffic, engagement and conversions. The key aspects covered are defining goals for social media use, tagging outbound URLs, using Google Analytics reports to analyze performance of posts, platforms, landing pages and influencers. The document recommends automating posting based on analytics and creating dashboards to streamline reporting.
How to Create a Web Analytics Measurement Plan - StrategyRyan Stewart
For more information, please visit us on the web: http://webris.org/services/web-analytics
Without a good grasp on your company's data, you are operating blind.
Think about it - how can you make effective decisions without the proper information?
Web analytics gives your business the power to see, think and act clearly. Having a good grasp on your data allows you to make better informed decisions about your marketing spend which will ultimately increase your top line revenues.
Before you can extract this data, you need to tag your analytics platform with the correct .javascript pixels.
Before you can tag your website, you need to know WHAT to tag.
A web analytics measurement plan outlines the goals, business objectives and key performance indicators that you need in order to translate them into tags.
This slideshow shows you how to create a web analytics measurement plan.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
4. What started as a case study for WEBRIS,
turned into a viable income stream.
$-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
$10,000
March
April
May
June
July
August
September
5. • Less than 10 hours a month
• Less than $5k total
investment
• This is a business in a box,
from me to you
8. Full stack marketer, specializing in SEO
8+ years of client facing
experience working in
online marketing strategy.
a.
Worked with clients like
Target, Best Buy, IBM,
Apple, Nike & dozens
more.
Currently own and
operate WEBRIS, agency
specializing in organic
search.
Not a member of OMG,
no affiliation, not getting
paid to be here.
100% “white hat” - no
PBNs, no bots, no 2.0s –
it’s just how I learned.
Believe in research,
strategy, process,
execution, GROWTH &
marketing at scale.
12. Picking a product to sell.#1
LOW HIGH
Cost
• Keeps your initial investment down
• Keeps shipping costs down
• Mitigates risk involved
Demand
• You need volume to sell enough to make money
• Check Google tools
• Check Amazon tools
Weight
• Keep shipping costs down
Passion
• Viral potential, passionate communities (check social)
• Something you’re interested in
Tech
• You don’t want to deal with faulty products, high
returns and pain in the ass customer service
• Mitigates low quality products
Potential
• Private label potential, ability to brand an everyday
commodity into something more
• Money making vs. business building
Competition / brands
• Want to be able to get visibility in the market as quick
as possible
• I chose shoelaces because a lot of brands don’t sell
them directly
13. Pick the platform that’s right FOR YOU.#1
Platform + / -
Amazon
• Internal marketing engine
• Fulfillment by Amazon
• Amazon specific marketing (new skill set)
• FBA takes a good chunk of revenue
Shopify
• Easy to use, out of box ready
• Good templates and options
• Customization is limited (for me…)
WooCommerce
• WP is easy to use, good SEO, able to make
adjustments
• Ability to market based on current skillset
• Have designers / dev on retainer to help
Big platform (Magento,
Demandware, Custom)
• Good for high volume sites
• CRM integrations
• Expensive, requires specific dev skillset
15. • Strategy is the driver – it dictates
your entire business.
• It requires a lot of work up front but
saves time in the long run
(reduces the need for rework)
16. It all starts with brand – it’s everything.a.
• At the end of the day, MOST of
us are all selling the same thing.
• BRAND is ultimately what
makes consumers purchase
(Apple users?)
• A brand can be built quick and
inexpensive now thanks to the
internet.
20. Find your brand’s niche.c.
• SHREDZ didn’t built their brand on the
WHOLE fitness market – they niched
down into bodybuilding (eventually
expanded)
• The internet allows you to market at
SCALE – there’s no such thing as a
“niche” anymore.
21. We found the right one.d.
• It’s filled with passionate people that
spend a lot of money, and essentially
collect, sneakers (#sneakerhead –
content).
• We chose to niche down and focus on
JUST the sneaker market.
• For laces, there’s a number niches –
boots, sneakers, athletic cleats, dress,
etc.
22. Know your customer within that niche.e.
• Who is most likely to buy from you?
• Age
• Sex
• Location (ASL?)
• Income
• Preferred media
• Slang used
• Social preferences
Where do they spend their time
online?
23. KNOW your audience, NO excuses.e.
Use Facebook
Audience insights
for help.
Old fashioned
research works the
best.
24. Our target customer.f.
Age 18 - 24
Sex Male
Education High school
Income Low
Reads Sneakernews, ESPN
Watches HBO, Netflix, Sports
Social Snapchat, IG, FB, Twitter
A younger customer with low purchasing power. This person is highly
active on social media, connected to their phone and rarely uses a
computer, aside from work or school.
25. Why does this matter?g.
• Pricing: Premium vs. Cheap
• Marketing Mix
• Branding / Image
26. We need to know our competitors, too.h.
Let’s run through a simple competitive research process…
In SEM Rush, type your main keywords into the search bar
27. We need to know our competitors, too.i.
Use them to discover your
top competitors.
28. We need to know our competitors, too.j.
Click on the link – what type of traffic do they get?
Is it going up, down stagnant?
29. We need to know our competitors, too.k.
Scroll down – review their top keywords.
30. We need to know our competitors, too.m.
Find cluster of their top pages by using the filters. Visit their top pages.
31. We need to know our competitors, too.n.
Ask yourself – what is this page about? What are they doing on this page to rank
for so many keywords (links, media, relevancy, authority, etc).
32. We need to know our competitors, too.o.
Click around the site…
• What does it look like?
• Is it responsive?
• How do they communicate?
• How many products do they
have?
• What do they charge?
Shipping?
• Are they blogging?
33. We need to know our competitors, too.p.
Check their link profile – where are they coming from?
34. We need to know our competitors, too.q.
Click through on their social profiles…if they’re not leaders, search for your keywords to
find the best accounts.
35. What we found from our competitors.r.
• Found range of pricing for the SAME product
on multiple sites (from 4.99 – 12.99).
• This told me brand would be HUGE
(same product).
• Didn’t want to price myself out of the
market until I had built a “premium” brand
(content).
• Also wanted to get sales data.
36. What we found from our competitors.s.
Review schema was everywhere.
37. What we found from our competitors.t.
The importance of category pages:
- Content
- Plural intent keywords
38. What we found from our competitors.u.
Found HUGE pain point was shoelace sizing.
39. What we found from our competitors.v.
Google did all the KW research (“on feet” keywords 50%, image search new
keywords, HUGE search volume for sneakers by name).
40. What we found from our competitors.x.
Google did all the KW research (long tails in the colors, sizes and “names”).
41. What we found from our competitors.y.
Found out a lot about links:
• Forums were legit, active and spam free.
• Big media sites actively link out to small blogs,
simply for photographs of people’s sneakers.
• A lot of low quality, spammy syndication sites.
Mostly coming from Chinese sites selling knock off
sneakers.
• Top competitors DON’T rank because of awesome
links.
42. What we found from our competitors.z.
Facebook and Instagram were the channels we HAD to be on, Twitter would be
nice but a lot of effort.
43. What we found from our competitors.z.
Sites rank for GOOD keywords with thin content.
High purchase intent keyword,
pages ranking with 25 – 50
words.
44. Let’s recap.z.
• Going to focus on the sneaker side of the
market – position laces as both replacements
and upgrades.
• Mid market pricing until the brand strengthens.
• Competing against low authority sites in a
niche with a TON of search volume – SEO and
content will be key.
• NEED to have a presence on at least
Facebook and Instagram.
47. Design is so, so, SO clutch.a.
• Nobody puts credit card
information into a P.O.S. site.
• I found a CUSTOM designer for
about $75 per page (Upwork)
• All the competitors have a nice
site, we need one too.
48. Key to getting a website designed “custom”…b.
Give them plenty of examples of sites
you like, sites you don’t.
You need to have them build page
templates, not the entire site. This
keeps costs WAY down.
Be clear to them what you’re looking
for, do mockups.
49. What was on our list?c.
Needed a quick, fast 1 page checkout
cart design.
Needed a home page, product page,
resource page, blog and blog post page
(rest came later).
Wanted something light with simple
colors.
Needed to look great on mobile.
50. Checkout as quick as possible.d.
Our consumer is a millennial / gen-Xer – getting them to do anything is a
hassle. They want things to be quick as possible, especially pay.
51. Built the site around pain points.e.
You can’t go
anywhere without
seeing sizing info.
52. Make sure the site is BUILT optimally for SEO.f.
Importance of
category pages –
need both review
markups and place
for unique text.
53. Make sure the site is BUILT optimally for SEO.g.
Yoast SEO Plugin
makes it easy to
edit the SEO data
on these pages.
54. Anatomy of a perfectly SEO’d eCommerce page.h.
Breadcrumbs.
55. Anatomy of a perfectly SEO’d eCommerce page.i.
Keywords in title and URL.
56. Anatomy of a perfectly SEO’d eCommerce page.i.
Review stars marked up with Schema.
57. Anatomy of a perfectly SEO’d eCommerce page.i.
Multiple high res images for people to view.
58. Getting clean product photos.j.
Product photos are INCREDIBLY important
Can get expensive to pay to get them
done
Instead, take them on your camera (or
iPhone) with strong natural lighting
Find a photo editing gig on Fiverr and
have them touch it up and drop the
background.
59. Anatomy of a perfectly SEO’d eCommerce page.i.
Raw image file
titled with
keywords, alt tags
and description to
rank higher in
image search.
60. Anatomy of a perfectly SEO’d eCommerce page.i.
Short, bulleted description of product (using keywords), benefits and selling
points.
61. Anatomy of a perfectly SEO’d eCommerce page.i.
Area for detailed description to add more text and KWs to page naturally. We
added some sneakers the laces fit with for semantic search long tails (i.e.
sneakercolor + laces).
63. Why content is REALLY important…a.
It takes time to rank for ‘money’ keywords, especially with a brand new
domain. When done right, content ranks QUICK, even on low authority websites
It’s scalable – you can only create so many product pages and rank those for
so many keywords. Content lets you stack on top of that at scale.
The path to purchase has a lot of touchpoints, you don’t just click a link and buy
stuff. It lets you build a funnel and push people down it, at SCALE.
Content generates links more naturally – you can be more aggressive with
link building when you have supporting content, it’s a sign of trust.
Content lets you join in the conversation on social – you can’t just post links
to buy your shit.
64. Start by finding topics to build around.b.
We want to find topics, not keywords, to build content around – it’s broader and
let’s us rank for more keywords.
65. Start by finding topics to build around.c.
Go back to the SEM Rush report looking at your competitor’s top pages.
66. Start by finding topics to build around.d.
Export it to Excel and filter by pages. Look at the groups of keywords, what story
are they telling (i.e. topic).
67. Start by finding topics to build around.e.
Take note of the ones that are non-product related, that still have intent or
relevancy to what you’re selling.
68. Start by finding topics to build around.f.
Do this over and over and build out a list of high volume topics in a Sheets
file to reference later.
69. What type of topics did we find?g.
• A lot of search volume around the “release dates” of brand sneakers (Nike,
Jordan, etc).
• Good volume about specific sneaker type lacing sizes (i.e. Jordan 1
shoelace sizing).
• Good volume about shoelace recommendations for specific sneakers (i.e.
lace swap, lace upgrades, etc).
• Insane volume around specific sneaker types and imagery (i.e. Jordan 1
Retro Red, Jordan 1 Retro Red on feet)
70. How do we attack these? With a funnel!h.
Desire
Action
Interest
Awareness
Attention
72. Awareness
Release Dates / Calendar
Short, high level content that satisfied
the direct searcher query.
Allows to build “domain level
relevancy” and helps establish a
trusted source of sneaker info.
73. Very long, detailed image heavy posts
that “roundup” a highly searched
sneaker.
These posts rank REALLY well when
done right – I also call these “one
upping” keywords.
Interest
HUGE Roundups of Sneaker Colorways
74. Detailed, insightful but not overly long.
These keywords have high intent,
quality on these is HUGE (we can
convert them)
This is the best way I know to rank for
“money” keywords quickly.
Desire
Sneaker Specific Lacing Pages
Lace swap ideas
75.
76. Attention
Facebook – Instagram - YouTube
As mentioned, social was needed but
it’s incredibly time consuming.
The content created on the site is
perfect to just push to Facebook and
Twitter as is.
But this doesn’t drive growth – more
on that later.
78. I knew I didn’t need a TON of links, just some good ones.a.
Started with guest posting, got
about 12 live before I lost interest
(NOT using agency resources to
work on this…yet)
Got a nice DA 42 link here…
79. I knew I didn’t need a TON of links, just some good ones.b.
They’re super easy to find and you
have have someone from Upwork
write an article for $20.
80. Product review outreach can be done in 10 minutes.c.
Fired up Pitchbox for a product review
outreach campaign.
Give it some KWs and it finds
bloggers accepting product reviews.
You write an email pitch and PB
fires it off to all (hundreds).
81. They have a high success rate.d.
You send them free product
(or pay for it), they write a
blog post about your store
and link to it.
82. “PR” is easily hacked when you know what to do.e.
Ran an “infographic” PR
campaign and got
placed in some of the
sneaker industries top
sites (DA 70+).
83. It’s about giving them something interesting.f.
Reporters are always looking for interesting headlines or value to
share with their readers. You can create that value with an interesting
infographic.
84. We build infographics ALL the time for clients…g.
• We find data points and make them visual
(best cities to get a job in 2016)
• We find listicles from Ahrefs Content
Explorer and make them into visual
diagrams
• For LO, we just did the shoelacing size for
all of the Jordan Sneakers (which we built
as a resource on the site, remember?)
• Find a designer on Upwork with skillz and
have them build it.
85. I knew I didn’t need a TON of links, just some good ones.h.
Once it’s done, just Buzzstream influencer search to find reporters the
niche, use Pitchbox to automate outreach.
86. The pitch is simple, and it works.i.
We got placed in 4 DA
70+ sites and 14 DA 20
– 40 blogs.
Total spent: $80
87. I knew I didn’t need a TON of links, just some good ones.j.
Got an account in forums…more on that later though.
90. If find yourself doing the same thing twice…a.
STOP. There’s a better way to do it.
Repeatable efforts should be turned into
a step by step process and handed over
to outsourced labor.
As the business owner, your time is best
spent focusing on growth. Writing
dozens of content articles, posting social
updates and building web pages is never
a good use of your time.
91. Laces Out is completely automated, I do next to nothing.b.
By building a private YT Channel with
training videos for my VA, teaching him:
• Social media management
• Researching and building content
• Product page creation and
optimization
• Customer service
Let’s take a deeper look at these.
92. Automating Facebook and Instagram growth.c.
1. Go to the top sneaker news sites
and grabbing the top headlines
about “sneaker releases”.
93. Automating Facebook and Instagram growth.c.
2. Save images to your desktop, then
upload them directly to the LO
Facebook Page, creating a video
slideshow from the images.
Schedule the posts to go live on the
FB page every 3 hours.
Copy the headline from the site and
use it as the title of the post.
94. Automating Facebook and Instagram growth.c.
3. Download the video created by
Facebook, upload it to Schedugram to
push to the LO Instagram account.
Schedule the posts to go live twice a
day.
95. How to outsource effectively.c.
4. Go to the Laces Out blog and create a new blog
post.
Title it “Sneaker Name” Release Date, Pricing Info
& Where to Buy.
Embed the Facebook video into the blog post.
Paste the link of where you found the headline into
the body of the text for the writer.
Open the Photoshop template and replace with
image of new sneaker – upload to WP as blog
image.
96. Everything in LO runs on a process and managed by a VA.d.
$2/hour x 3/hours a day = $6/day, or
$180/month.
This is the McDonald’s model – it
requires jobs to be boiled down to the
simplest form. You can still deliver high
quality work with low cost inputs.
I do this with everything in Laces Out –
I do it with WEBRIS too.
98. a.
The plan is to keep growing it and eventually
move into selling more than just laces.
The future is wide open.
The ultimate goal is to become the highest
trafficked website in the sneaker niche and
build relationships as a go-to media outlet.
Until then, we’ll keep doing what we’re doing.