The document discusses a proposed mobile app called Consurge that would track and display a user's electrical consumption in their kitchen. The app would show energy usage in real time, compare usage to past performance, and convert usage data into monetary costs to raise users' awareness of wasting resources. Ethnographic research on cooking behaviors identified needs for more organization, less waste, and tools to reduce consumption that the app aims to address.
Consurge: Development & Application Design rschoenh
App developement for Embedded Media Design course at Pratt Institute, monitors electrical energy use in the home and makes users conscious of their energy consumption habits.
Embedded Media Design - Fall 2014
Professor Tom Klinkowstein
Pratt Institute - Graduate Communications Design
Consurge: Development & Application Design rschoenh
App developement for Embedded Media Design course at Pratt Institute, monitors electrical energy use in the home and makes users conscious of their energy consumption habits.
Embedded Media Design - Fall 2014
Professor Tom Klinkowstein
Pratt Institute - Graduate Communications Design
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
1. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Kurzweil Post
“A fully transparent solar concentrator for windows”
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
2. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Speculative Concept
New technology enables fully sustainability kitchen environments
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
3. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Ethnographic Studies
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
4. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Ethnographic Studies
Environment: Kitchen
Users: Domestic “Chefs”
Activity: Cooking
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
5. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Ethnographic Studies Observations
Users search for needed ingredients,
keeping refrigerator door open
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
6. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Ethnographic Studies Observations
Users use paper goods
Video Link
https://vimeo.com/107470615
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
7. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Ethnographic Studies Observations
Users measures required amount
via measuring cup
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
8. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Ethnographic Studies Observations
Users read instructions
to create their dishes
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
9. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Ethnographic Studies Observations
Users leave water running
Video Link
https://vimeo.com/107474175
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
10. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Ethnographic Study Unmet Need
Need more organized system for storage of cooking tools.
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
11. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Ethnographic Study Unmet Need
Need to use less disposable items in the kitchen.
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
12. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Ethnographic Study Unmet Need
Need to locate ingredients in fridge/cabinets
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
13. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Ethnographic Study Unmet Need
Need easier way to communicate cooking instructions
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
14. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Ethnographic Study Unmet Need
Need to reduce user’s resource consumption
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
15. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Proposal
An app that works with a system of devices in the kitchen to give users
knowledge of their resource consumption.
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
16. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Proposal
The application will track how much users waste in terms of electrical energy.
Making them more self conscious of their daily kitchen use.
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
17. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Proposal
The application will break down the user’s daily use by day, month, and year
allowing users to track their resource use over time. Users will be aware of how
much money their consumption habits are costing them.
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
18. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Terms
Resources
Sustainable
Green
Environment
Wasting
Awake
Saving
Energy
Power
Navitas
Terra
Aware
Generated Names
Green Waste
Resourcable
Envitas
Consumatable
Consument
Terra Tracker
Powdivivus
Sustrack
Conscia
Consurge (awake)
Salvum
Consurge
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
19. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Brand Character Diagram
Character
Friendly
Teacher - Like
Causual
Professional
Language
Simple
Direct
Causual
Tone
Relaxed
Personal
Intimate
Natural
Purpose
Teach
Inform
Enlighten
Engage
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
20. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Consurge Soundscape
Audio Identifier
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
21. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Motion Identifier Storyboard
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
22. SUSTAINABLE DESIGN Ryan Schoenherr Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Motion Identity Study
Kurzweil Concept Ethnographic Proposal Soundscape Motion Mobile
23. SUSTAINABLE DESIGN Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Application’s Purpose
Ethnographic Proposal Soundscape Motion Mobile
Kurzweil Concept
Ryan Schoenherr
To inform users of their electrical consumption in the kitchen.
24. SUSTAINABLE DESIGN Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Home Page
Ethnographic Proposal Soundscape Motion Mobile
Kurzweil Concept
Ryan Schoenherr
Displays amount of energy being used in real time
and informs the user on how efficient they are.
25. SUSTAINABLE DESIGN Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Mobile App Features
Ethnographic Proposal Soundscape Motion Mobile
Kurzweil Concept
Ryan Schoenherr
• Converts energy use data into to monetary values
• History of energy use
• Can remotely turn off unused devices
• Social media ranking system
26. SUSTAINABLE DESIGN Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Persona
Ethnographic Proposal Soundscape Motion Mobile
Kurzweil Concept
Ryan Schoenherr
• Never traveled outside of state
• Independent: lives with roommates, both male & female
• Working in his field but is unhappy with his current title
• Household Income: $45,000
27. SUSTAINABLE DESIGN Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Mobile App Study
Ethnographic Proposal Soundscape Motion Mobile
Kurzweil Concept
Ryan Schoenherr
Health Mate App
• Ranking System Against Friends
• Tracking Data / Graph
28. SUSTAINABLE DESIGN Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Mobile App Study
Ethnographic Proposal Soundscape Motion Mobile
Kurzweil Concept
Ryan Schoenherr
Spotify App
• Personalization
• Easy to Navigate Layout
29. SUSTAINABLE DESIGN Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
Mobile App Study
Ethnographic Proposal Soundscape Motion Mobile
Kurzweil Concept
Ryan Schoenherr
Nike+ FuelBand
• Goal Meter
• Time Usage
30. SUSTAINABLE DESIGN Embedded Media Design Fall 2014 Prof. Tom Klinkowstein
App Prototype
Ethnographic Proposal Soundscape Motion Mobile
Kurzweil Concept
Ryan Schoenherr