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MIRC 28th June 2012


Ruth Boulton MBA FCIPD
Your Shop

Your Future
=
challenge
Seven Point Plan

          7       1


  6                       2

      5               3

              4
1. What is your shop about?


            7       1
       6                2

        5               3
                4
2. Define your target market

           1: WHAT IS
           YOUR SHOP
             ABOUT
                        2
       7                    3

        6                   4
                    5
3. Active multi-channel retailing

               2: DEFINE
                 YOUR
                TARGET
                               3
               MARKET




                                   4
        1: WHAT IS
        YOUR SHOP
          ABOUT




             7                     5
                           6
4. Attract them in

        3: ACTIVE
          MULTI
        CHANNEL
                    4
        RETAILING

 2: DEFINE
   YOUR
  TARGET                5
 MARKET

  1: WHAT IS
     YOUR
     SHOP               6
    ABOUT


                7
5. Go to them


      4: ATTRACT
        THEM IN
                       5
3: ACTIVE
  MULTI
CHANNEL                    6
RETAILING

  2: DEFINE
    YOUR
   TARGET                  7
  MARKET
              1: WHAT IS
                 YOUR
                 SHOP
                ABOUT
6. Make them welcome


           5: GO TO
            THEM
                             6
   4: ATTRACT
     THEM IN                      7
     3: ACTIVE               1: WHAT IS
       MULTI                    YOUR
     CHANNEL                    SHOP
     RETAILING                 ABOUT
                 2: DEFINE
                   YOUR
                  TARGET
                 MARKET
7. WOW & tie them in

          6: MAKE
           THEM
         WELCOME
                       7
                            1: WHAT IS
   5: GO TO
                            YOUR SHOP
    THEM
                              ABOUT

                           2: DEFINE
        4:
                             YOUR
     ATTRACT
                            TARGET
     THEM IN
                           MARKET
               3: ACTIVE
                 MULTI
               CHANNEL
               RETAILING
Seven Point Plan

                   1: WHAT IS
        7: WOW &
                      YOUR
        TIE THEM
                      SHOP
            IN
                     ABOUT



  6: MAKE                  2: DEFINE
   THEM                      YOUR
 WELCOME                   MARKET


                        3: ACTIVE
   5: GO TO              MULTI-
    THEM                CHANNEL
                        RETAILING

                 4:
              ATTRACT
              THEM IN
Your Shop

Your Future
Further information?
 Pick up a leaflet from the MIA
  stand
 Follow me on twitter
  @RuthBoulton
MIRC 28th June 2012


Ruth Boulton MBA FCIPD

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Ruth boulton presentation

  • 1. MIRC 28th June 2012 Ruth Boulton MBA FCIPD
  • 3.
  • 5. Seven Point Plan 7 1 6 2 5 3 4
  • 6. 1. What is your shop about? 7 1 6 2 5 3 4
  • 7. 2. Define your target market 1: WHAT IS YOUR SHOP ABOUT 2 7 3 6 4 5
  • 8. 3. Active multi-channel retailing 2: DEFINE YOUR TARGET 3 MARKET 4 1: WHAT IS YOUR SHOP ABOUT 7 5 6
  • 9. 4. Attract them in 3: ACTIVE MULTI CHANNEL 4 RETAILING 2: DEFINE YOUR TARGET 5 MARKET 1: WHAT IS YOUR SHOP 6 ABOUT 7
  • 10. 5. Go to them 4: ATTRACT THEM IN 5 3: ACTIVE MULTI CHANNEL 6 RETAILING 2: DEFINE YOUR TARGET 7 MARKET 1: WHAT IS YOUR SHOP ABOUT
  • 11. 6. Make them welcome 5: GO TO THEM 6 4: ATTRACT THEM IN 7 3: ACTIVE 1: WHAT IS MULTI YOUR CHANNEL SHOP RETAILING ABOUT 2: DEFINE YOUR TARGET MARKET
  • 12. 7. WOW & tie them in 6: MAKE THEM WELCOME 7 1: WHAT IS 5: GO TO YOUR SHOP THEM ABOUT 2: DEFINE 4: YOUR ATTRACT TARGET THEM IN MARKET 3: ACTIVE MULTI CHANNEL RETAILING
  • 13. Seven Point Plan 1: WHAT IS 7: WOW & YOUR TIE THEM SHOP IN ABOUT 6: MAKE 2: DEFINE THEM YOUR WELCOME MARKET 3: ACTIVE 5: GO TO MULTI- THEM CHANNEL RETAILING 4: ATTRACT THEM IN
  • 15. Further information?  Pick up a leaflet from the MIA stand  Follow me on twitter @RuthBoulton
  • 16. MIRC 28th June 2012 Ruth Boulton MBA FCIPD