an outline of the cyber security developments in Europe and The Netherlands specifically for the Russian Trade Mission at Amsterdam. Followed by an outline steps and tricks to enter a new market like Europe.

1. SECURITY & BUSINESS
in
EUROPE

2. CYBER SECURITY OBSERVATIONS

3. Expert opinion on most prevalent threats or attacks the coming years
Source: Global Megratrends in Cyber Security, Ponemon Institute, 2015 - 2019
CYBER SECURITY DEVELOPMENTS
M O S T P R E VA L E N T T H R E AT S

4. LOCAL CYBER SECURITY PRIORITIES
Priorities in Cyber Security with companies > 50 FTE in The Netherlands
Source: National IT Security Monitor

5. OBSERVED RISKS
1. Missing vision, knowledge and awareness
2. Supply Chain security & governance
3. Specific vulnerabilities and threats
– Uncontrolled & mobile data
– Internet of Things devices
– Randsomware
– Interal leakage threats (admin users)
– Test data risks
– Periphery fraud

6. PRVACY RULES AND REGULATIONS
• Need to be compliant to Data Protection law
– procedure dataleakage personal data
– procedure dataleakage financial/customer data
– GRC: Proof of proper security
• Fine of € 820.000,- per incident or 10% turnover
• Board of directors are severally liable

7. SECURITY MEASUREMENTS
• Certifications like ISO27001:2013
• Cloud Security
– Security policy management
– Strong authentication & identity
– Security automation
• Technology & Monitoring
– Perimiter security investments
– SIEM via cases & scenario’s
– Dasboard security in control

8. SPECIFIC SECURITY OPPORTUNITIES
Cloud Security Mobile Security Data leakage lawIoT Security

9. PLAN TO JUMP TO EUROPE
The art of new business development

10. EUROPEAN OPPORTUNITY
G L O B A L I N T E R N E T P E N E T R AT I O N
The size of the bubbles is the total population of the region.
Source: Cisco Global Cloud Index, 2014–2019

11. The size of the bubbles is the adoption of consumer cloud storage as a % of residential
Internet population. Source: Cisco Global Cloud Index, 2014–2019
EUROPEAN OPPORTUNITY
G L O B A L C O N S U M E R D AT A C L O U D A D O P T I O N

12. FIND YOUR MARKET IN EUROPE
Size Branche Region

13. UNDERSTAND YOURSELF
ValuesIdentity Competition

14. UNDERSTAND YOUR BUSINESS MODEL
Let a thousand
flowers blossom
Cultivate the
special ones

15. STEPS TO TAKE THE JUMP
2. Select your specific
suspects
Target GroupTargets
1. Define you ambition
and goals
Propostion
3. Build a propostion for
your target group
Approach
4. Derive a go-to-market from
the suspects and proposition

16. CONSIDERATIONS
Preparation is key Netherlands, testing
ground for Europe
Respect the sentimentMind the local language
and cultures

17. OPPORTUNITY: SECURITY CAFE
• A Network of 800+ security professionals
• Quarterly events to share knowledge
• Speakers and topics, all related to security
• Gateway to the Dutch security community
http://www.trustinpeople.com/security-cafe/
https://www.linkedin.com/groups/2285473
Powered by Trust in People

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