Running head: IS IN RETAIL MARKET 1 Application of IS in Retail Market Leonardo Armijo Schiller International University 10/09/2022 IS IN RETAIL MARKET 2 Abstract Technology continues to disrupt almost every sector globally, and the retail industry has not been secure either. Today, information systems are the first thing retailers think of when looking for techniques they can use to boost the marketing opportunities of their products. As a result, different information system tools play a central role in transforming customers' shopping experience, which retailers are improving to meet the needs and demands of the growing customer base. This paper aims to discuss the usage of information systems in the retail sector in the United States and how it helps the industry. IS IN RETAIL MARKET 3 Application of IS in Retail Market The modern business environment is characterized by a rapidly changing world, customer demands and preferences. The only businesses that will remain competitive and continue to excel in such a dynamic environment are those that will try to match their customers' expectations and needs by embracing innovation. Recently, business success has been linked to the superiority of the information system that the business employs and the capacity to use these types of information efficiently. The paper aims to discuss the usage of information systems in the retail sector in the United States. Uses of Information Systems in Retailing The economic landscape of modern retailers continues to attract a lot of challenges pushing the retailers to invest in research to find the most suitable strategies to remain relevant and reputable. As refining business models continues to identify the functional multi-channel mix of brick and mortar, online and the different hybrids, more attention is arising to make these efforts more efficient and bring consumers closer. The information system technologies used in retail include image barcodes such as Q.R. codes, RFID and UPC to identify inventory. An example of a retailer using RFID is Lululemon as a way of helping their supplies to improve accuracy with more than 80% in monitoring their inventory more efficiently (Grewal and Roggeveen,2020). Target has also been on the frontline in implementing RFID in all its stores in 2016, an investment that consumed over a billion RFID tags. Another information system that is getting used widely in retail is the point of sale technology, among the first systems to be automated in the retail sector. This system helps retailers to receive payments from consumers and keep track of sales. Accounting information systems are widely used in retail to collect, store and process accounting and financial data that decision-makers rely George Dollar citation IS IN RETAIL MARKET 4 on. An example of such an accounting tool is financial statements which the management uses internally or external.

1. Running head: IS IN RETAIL MARKET 1
Application of IS in Retail Market
Leonardo Armijo
Schiller International University
10/09/2022
IS IN RETAIL MARKET 2
Abstract
Technology continues to disrupt almost every sector globally,
and the retail industry has
not been secure either. Today, information systems are the
first thing retailers think of when
looking for techniques they can use to boost the marketing
opportunities of their products. As a
result, different information system tools play a central role in
transforming customers' shopping
experience, which retailers are improving to meet the needs and
demands of the growing customer
base. This paper aims to discuss the usage of information

2. systems in the retail sector in the United
States and how it helps the industry.
IS IN RETAIL MARKET 3
Application of IS in Retail Market
The modern business environment is characterized by a rapidly
changing world, customer
demands and preferences. The only businesses that will remain
competitive and continue to excel
in such a dynamic environment are those that will try to match
their customers' expectations and
needs by embracing innovation. Recently, business success has
been linked to the superiority of
the information system that the business employs and the
capacity to use these types of information
efficiently. The paper aims to discuss the usage of information
systems in the retail sector in the
United States.
Uses of Information Systems in Retailing
The economic landscape of modern retailers continues to attract
a lot of challenges pushing
the retailers to invest in research to find the most suitable

3. strategies to remain relevant and
reputable. As refining business models continues to identify the
functional multi-channel mix of
brick and mortar, online and the different hybrids, more
attention is arising to make these efforts
more efficient and bring consumers closer.
The information system technologies used in retail include
image barcodes such as Q.R.
codes, RFID and UPC to identify inventory. An example of a
retailer using RFID is Lululemon as
a way of helping their supplies to improve accuracy with more
than 80% in monitoring their
inventory more efficiently (Grewal and Roggeveen,2020).
Target has also been on the frontline in
implementing RFID in all its stores in 2016, an investment that
consumed over a billion RFID tags.
Another information system that is getting used widely in retail
is the point of sale technology,
among the first systems to be automated in the retail sector.
This system helps retailers to receive
payments from consumers and keep track of sales. Accounting
information systems are widely
used in retail to collect, store and process accounting and
financial data that decision-makers rely

4. George Dollar
citation
IS IN RETAIL MARKET 4
on. An example of such an accounting tool is financial
statements which the management uses
internally or externally by investors to make investment
decisions. Supply chain management is
essential for large retailers in the U.S. to keep track of their
revenue flow. This lets suppliers know
when to refill the store shelves and online warehouses. Data
mining technology empowers
American retailers to collect diverse information from various
locations and sources. This helps
retailers to manage their business operations better. The last
tool is the customer relationship
management tool which is essential for American retailers to
provide insights that they can use to
understand diverse customers.
How Information Systems Help American Retailers.
Information systems play various roles in helping retailers
effectively and efficiently

5. manage their operations. The first way it helps the retailers is
by automating procedures which
enables them to use the technology to cut costs, improve
accuracy, allow fast decision-making,
reduce processing time, and speed up the customer service
process. A good example is an
electronic point of sale that uses scanning technology to
guarantee that retailers will enjoy accurate
prices, eliminate the need to replace its price label with
products, and enable employees to check
out faster (Ishfaq et al., 2021). This helps cut down costs
considerably. Information system allows
retailers to collect information about their customers and
process it for analysis. Retailers can also
promote and create product extensions depending on the
purchasing patterns of the different types
of shoppers. With an information system, the organization can
collect demographic information of
the customers acquired through the loyalty card database. This
provides retailers with information
about specific offers that were made by particular types of
customers. As a result, it is easy for the
retailer to dispatch mail-order catalogs to the additional
cardholders to raise awareness that the

6. product they ordered is in stock.
George Dollar
sure it is easy
George Dollar
explain how and cite studies
IS IN RETAIL MARKET 5
Information systems help American retailers by providing them
with a platform they can
rely on to acquire feedback regarding their marketing decisions.
The feedback is gathered through
the point of sale system, which is essential in informing the
organization on the impact of its
promotion, new products, prices, and packaging changes. This
information empowers the retailers
to evaluate the effect of merchandising stores or layouts in
different categories, including
competitor brands, sales, and gross profit realized by the store.
The point-of-sales system enables
retailers to evaluate the effectiveness of their promotion efforts,
develop plans for their promotion
activities, predict the impact of their newly implemented
policies and calculate customer price

7. responsiveness for their primary and seasonal products.
Consequently, an information system
assists retailers in communication with their key stakeholders,
including the suppliers, where they
communicate about store replenishment which will be done
automatically after the computer
system receives daily POS statistics from each store, and the
next day can be approximated. As a
result, lead time is reduced, which is involved in sending and
receiving the merchandise.
Information systems provide retailers with tools they can rely
on to plan their operations by
providing them with access to computer software packages. This
technology enables Americans to
regulate their business, select the best locations to invest in,
develop a plan, and budget, and make
a projection of their activities (Schütte, 2017). Information
systems provide retailers with
statistical packages for sales projection and data mining tools
for extensive data analysis. Also,
information systems provide retailers with geographical
information systems that they can use to
gather information about their loyal customers' locations.
Lastly, information systems provide

8. retailers with socio-demographic data, business transaction
data, and intelligent analytical tools for
projecting sales from different stores. Information systems also
add value to retail transactions as
high levels of accuracy, speed, and convenience make them
preferable to customers.
IS IN RETAIL MARKET 6
Importance of Information Systems in the Modern Retail Sector
in the U.S.
The importance of information systems in the retail sector is
rising drastically, and many retailers
are seeing the need to incorporate it into their operations to
maintain a competitive edge over their
competitors. Today, no retailer can be able to envision business
operations without an information
system (Mishra et al., 2021). Therefore, it is true that
information has gained a lot of importance in
the modern retail environment from a different perspective. The
first includes that retailers have
been able to identify new products that they can integrate into
their operations to diversify their
operations. With information systems, retailers can analyze
independent procedures, such as how

9. new products will be created, produced, and marketed. Other
critical information systems in retail
include information storage, simplifying the decision-making
processes by using the actions
recommended by the methods, and identifying scenarios,
including sales, costs, and profits, to
identify the most profitable alternatives. Information systems
are also crucial in analyzing
consumer behavior change and enable the organization to adjust
accordingly.
Future of Information Systems in Retailing
The expectation includes that information technology in the
retail sector will continue to
advance and provide more sophisticated software applications
that will make it easy for retailers to
communicate with customers on what feels like physical
interaction. Personalization is expected to
continue, becoming the chief differentiator for retail brands
(Weber and Schütte, 2019). As Omni
channels and connected technologies continue to exist as the
bridge between physical and online
shopping, retailers will have the opportunity to personalize their
products more than before,

10. enabling them to stand out and thus attract customers. Research
indicates that over 59% of
consumers prefer to purchase products from a retailer that has
personalized their brand offers.
Retailers across the United States have been relying on
personalized customer care, which they
IS IN RETAIL MARKET 7
provide through loyalty programs and mailing lists. However,
information systems will continue to
advance and empower technologies such as artificial
intelligence, omnichannel, and computer
vision enabling retailers to acquire a granular perspective of
what their consumers want and
prepare the type of products to offer, when, and when to offer
accordingly.
Today, customers can receive recommendations and
personalized promotions based on their
purchasing. However, the goal for the future is to go an extra
step and empower the information
system to enable American retailers that they can be able to
offer personalized discounts to
consumers using screens or in-store to initiate deals that are
more likely to trigger the customer to

11. place an offer. This will play an integral role in enabling
American retailers to stand out from
competitors depending on standardized procedures to perform
consumer outreach and effectively
influence customers to make purchase decisions (Kumar et al.,
2018). The pandemic has been a
mind opener that the retail sector needs to advance technology
that will allow a contactless buyer
shopping experience. Investing in this effort in the future will
ensure that customers can enjoy their
shopping experience and satisfy their need to have a unique
customer base.
Another area in which information systems in the retailing
sector are expected to advance
is the prediction of demand and accessibility. The pandemic
exceedingly introduced challenges for
retailers. This comprised managing the rapidly changing market
or products and guaranteeing
product availability was proving difficult in the presence of
demand fluctuation. The capacity to
handle the demand for the product is critical in assuring long-
term consumer perception. Future
advancement in information systems in this field will ensure
that tools such as A.I. will be

12. empowered to recognize purchase trends and perform an
informed analysis making it possible to
predict changes in consumer demand. Currently, the capability
to use A.I. to track customers'
purchase behavior and make predictions accordingly has been
limited to large-scale retailers. as a
IS IN RETAIL MARKET 8
result, most small retailers in the United States have been
locked out. However, future
advancement in this field will ensure that it will become more
affordable with the help of computer
vision software. This evolution will ensure that retailers of all
sizes can have an equal opportunity
to maximize the potential of their consumers exiting their store
pleased and satisfied with the
general shopping experience.
Reference
Grewal, D., & Roggeveen, A. L. (2020). Understanding retail
experiences and customer journey
management. Journal of Retailing, 96(1), 3-8.

13. IS IN RETAIL MARKET 9
Ishfaq, R., Davis‐Sramek, B., & Gibson, B. (2022). Digital
supply chains in omnichannel retail: A
conceptual framework. Journal of Business Logistics, 43(2),
169-188.
Kumar, S., Mookerjee, V., & Shubham, A. (2018). Research in
operations management and
information systems interface. Production and Operations
Management, 27(11), 1893-
1905.
Mishra, R., Singh, R. K., & Koles, B. (2021). Consumer
decision‐making in Omnichannel
retailing: Literature review and future research agenda.
International Journal of Consumer
Studies, 45(2), 147-174.
Schütte, R. (2017, June). Information systems for retail
companies. In International conference on
advanced information systems engineering (pp. 13-25).
Springer, Cham.
Weber, F. D., & Schütte, R. (2019). State-of-the-art and
adoption of artificial intelligence in
retailing. Digital Policy, Regulation and Governance.
Abstract