Running head BAKERY1BAKERY9DOLCE MAMMA BAKERY.docx

Running head: BAKERY 1
BAKERY 9
DOLCE MAMMA BAKERY
Cezar Almeida
Dr. Catrin Hechl Novak
12/8/19
Dolce Mamma Bakery
The paper explores a bakery business located in San Diego. The
business name of the company is Dolce Mamma Bakery. The
paper will explore the bakery in terms of functions and location.
It will investigate the best price discrimination technique to
acquire more clients while enabling the firm to make more
profit. The study will calculate the Economic Order Quantity to
examine the optimal order quantity to maintain for soft drinks.
Also, it will analyze other aspects of business, such as bribery,
false advertising, and protecting the company from copycats.
The Business
The name of the bakery is Dolce Mamma. Dolce Mamma will

provide the best qualities and variety of fresh bakes, cakes,
sweets, beverages, and homemade juices. The bakery located at
San Diego-CA, specifically in the Pacific Beach area, where it
has the most significant number of Brazilian who miss an
excellent Brazilian fresh bake, sweets, salty and taste of
Brazilian cuisine. Dolce Mamma bakery opened to the public to
all ages, and social classes, mainly for people who enjoy a
fresh-baked. The main products sold in the bakery include
cakes, pies, bread, and pastries. The business will have their
orders packed so that they can eat at home or any other
convenient place. However, we shall have coffee, tea, milk,
fresh juice, and soft drinks for the majority of the clients who
would like to consume baked food at the beach. Dolce Mamma
will employ qualified staff to cook delicious products. It will
use a skilled bread-baker and a talented cake decorator for
efficient products. Customer care is also an area of great
concern and the employees will be efficiently trained to handle
consumers complaints.
Price Discrimination
The best price discrimination to engage in a bakery is third-
degree price discrimination (Allain, Chambolle, & Turolla,
2019). It entails charging a diverse price to different groups of
clients. Dolce Mamma should put such discounts on bakery
offers so that people get to know that the business cares about
the particular groups. The company should give special
discounts to members of a given group such as seniors,
disabled, and students. The third-degree price discrimination
helps to expand the market by selling the product to a group
that wouldn’t buy if there were no such discounts such as the
students. The action should not cause a bad feeling among
clients who don’t fit in the discounted group because it doesn’t
add the price of a good. Also, Dolce Mamma can split its market
into off-peak and peak seasons. For example, the demand for
cakes can be high during holidays when people are doing
weddings. Thus, the bakery should find a way of charging high
prices during peak time and charge low prices during off-peak.

The third-degree price discrimination is efficient for a bakery
business because it helps it to understand the extensive
characteristics of clients. It is easy to understand the traits of a
group of clients as opposed to comprehending the buying
preferences of a single buyer. Such discrimination can group
their customers according to features such as location, sex, age,
and economic status. Also, it aids the bakery to lessen its
surplus by fulfilling the price elasticity of demand for specific
client subsets. Thus, if cookies are eaten more, the business is
able to know how much to bake for a day. By doing so, it
fulfills the needs of the clients effectively. Additionally, if they
rarely consume cakes, the bakeries can advise people to make
bookings to avoid excess baking units that can lead to wastage
and loss of income.
Economic Order Quantity (EOQ)
The company selects soft drinks that the business sells to its
clients and seeks to examine the EOQ or optimal order quantity.
The optimal size should balance the ordering and carrying cost
so that the company doesn’t hold much than the required
(Öztürk, Eroglu & Lee, 2015). Also, it should ensure that it
meets the demands of the people touting the Pacific Beach area.
Calculations:
EOQ = √2RD/H
Order Cost = R
Carrying Cost = H
Annual Units Demanded = D
Total Cost= Purchase Cost+ Ordering Cost+ Carrying Cost
EOQ= √ (2x 6,000 x$50) /$2
EOQ = 548
The daily consumption of Soft Drinks can be
approximately 20 units. The annual demand in about 300 days is
6,000 units. The study approximates 300 days in a year after
removing the weekends, and any other day, the bakery may
close its operations. The optimal order quantity for the bakery
is 548. If the company holds 548 units, it will have sufficient
soft drinks to meet the demand and not excess to make the cost

of ordering and carrying to increase.
Bribing Allegations and its Consequences
The business operates in the United States of America. It is a
nation that has stringent laws on bribery. In 1977, the country
passed the FCPA law that banned firms and people from bribing
government officials to influence their decision making. People
who infringe on this law can face lawsuits that can result in jail
or hefty fines. After its enactment, the law wasn’t very
effective. However, in the last five years, it is one feared
regulation in the board rooms of the nation. The era of the
implementation of the rules referred to as the post-Watergate
period.
Dolce Mamma should be aware of the events that occurred or
what is known as the Watergate scandal. The political scandal
occurred during President Nixon’s time. The scandal that
entailed bribing and other uncouth actions resulted in 69
government personnel charged where 48 were found guilty.
John Mitchell, who was America’s Attorney General, was found
guilty of the offense. If an Attorney General can face charges,
then it means that the country doesn’t support any bribery
actions that make other citizens get undue advantages over the
others.
There is a reason to be concerned about the bribery allegations.
A joint venture will create different ways of doing things to
gain an added advantage over the competitors. The foreign
company bribing government staff to obtain economic gain over
other firms is a serious offense. Thus, the option of buying back
the business in three years only transfers the liability of the
crime to the founder of the Dolce Mamma. The investigators
can find out that the business was engaging in bribery and
corruption. Such conduct can result in the closure of the bakery.
Further, it can result in a lawsuit that can be expensive for the
business and its owner. After the investigation, there is a
possibility that the owner of the business jailed or fined a lot of
money.
Consequences of False Advertising in America

In America, false advertisement has severe consequences on a
business. According to Yin & Liu (2017), the Federal Trade
Commission is responsible for illegal advertising. Also, other
states and federal groups monitor businesses that infringe
advertising regulations. They include the consumer protection
agency, state attorney general, and the local district attorney.
A misleading advert can be investigated by FTC to examine if it
violates any regulations. The commission will investigate the
case and check if the advertisement is false and what action
needs to be taken to rectify the deceit. The agency can send the
business owner to stop running a sham advertisement. If the
owner amends the ad to meet the FTC standards, then they can
be allowed to continue advertising. Such action includes
correcting and dishonesty in the advert, including a disclaimer,
and informs the clients who had used the goods and services
that they relied on false information to make a choice.
False advertising can result in the company incurring a financial
loss. FTC can make a firm to lose a significant amount of
money. Pulling an ad means that the firm loses all the money it
had used in developing it. Also, FTC can charge a fine for false
advertising. In case the agency sues the business, the company
will incur legal fees and settle the cost of the case.
The company can avoid false advertisement. Dolce Mamma
should be accurate in their presentation of facts. For example,
the quantities advertised and the pricing of an item should be
reasonable. The company should obtain permission from outside
sources used in the advert. It should treat rivals fairly and be
careful while using cliché, such as 100% organic or free juice
when a client buys certain units. The company should ensure
that everything advertised mirrors the original product.
Protecting the Business Idea from being copied
The procedure for safeguarding a business idea is often lengthy
and costly. However, the protection offered by a patent business
is unmatched. The act of patenting an idea prevents any
probable copycats making it hard for any person to steal a
concept. Also, if a person doesn’t patent the plan, a competitor

can patent it first and force the owner to exit the market.
Additionally, patenting a thought increases the market position
of a firm by preventing other firms from competing in a
particular niche. Thus, the company can achieve a good return
on investment by patenting its ideas.
Dolce Mamma may want to patent the various processes of
baking their foods to avoid competition. However, the idea
doesn’t qualify for a patent. The owner can protect it under the
trade secrets regulation. The secret law offers a competitive
advantage over rivals in the market. For example, Coca-Cola
has a trade secret for its recipe that has closely guarded for
years. Thus, the company should ensure that it protects its
processes to achieve a competitive gain in the market.
The reason why it is essential to have a trade secret in
commercial events is due to the unlikely events in the business
environment (Klasa, Ortiz-Molina, Serfling & Srinivasan,
2018). For example, the employees and partners can leak the
secrets to competitors hurting the business. Thus, it is necessary
to protect the firm against such illegal conduct that can make
Dolce Mamma face challenges in the specific niche. Also, it
will take the effort of the business person to guard the
information it avails to its employees.
Conclusion
Dolce Mamma is a bakery in San Diego that focuses on
producing Brazilian baked cuisine. Its best price discrimination
technique to acquire more clients while enabling the firm to
make more profit is third price discrimination. It helps to
fragment the clients depending on their features and help satisfy
their needs while making a profit from the sales. The study has
examined the Economic Order Quantity for soft drinks. The
optimal quantity for soft drinks is 548. Also, it has analyzed
other aspects of business, such as bribery, false advertising, and
protecting the company from copycats.

References
Allain, M. L., Chambolle, C., & Turolla, S. (2019). The Effect
of Input Price Discrimination on Retail Prices: Theory and
Evidence from France.
Klasa, S., Ortiz-Molina, H., Serfling, M., & Srinivasan, S.
(2018). Protection of trade secrets and capital structure
decisions. Journal of Financial Economics, 128(2), 266-286.
Öztürk, H., Eroglu, A., & Lee, G. M. (2015). AN ECONOMIC
ORDER QUANTITY MODEL FOR LOTS CONTAINING
DEFECTIVE ITEMS WITH REWORK OPTION. International
Journal of Industrial Engineering, 22(6).
Yin, J., & Liu, X. (2017). Defining the Scope of Crime of False
Advertisement.
Created for LING-153 Independent Research Writing by Ferey |
Fall 2019

Research Proposal – The Assignment
For this assignment, you will write a research proposal. A
research proposal is an explanation to yourself – and
your instructor – about how you want to proceed in working on
your topic. Remember that your final topic may
not be exactly the same as the one you outline in your research
proposal, however, careful thinking about your
research intentions is critical to focusing your work for the
remainder of the term.
Purpose:
The purpose of this assignment is to help you articulate your
research question, focus your reading, and consider
how your paper might be organized.
Process:
The work you have already done has provided you with a
foundation for writing a successful research proposal.
Step 1. You wrote a first draft of your research proposal.
Step 2. You learned about differentiating between too broad,
too narrow, and right-sized research questions.
You practiced expressing your own research question in a way
that is right-sized.
Step 3. You have conducted a significant number of “quick
reads” of the sources on your Working Reference List.
Details:
Your research proposal must:

analytical
-sized research question
broad nor too narrow
informing your preliminary approach to organizing
your work
end
It is not necessary to:
or conclusion. Begin with a direct
explanation of your topic.
At this stage, you only need an approach.
– though if you feel it will improve the
clarity of your discussion, you may do so
Assessment:
To receive a grade of A, your Research Proposal must be
completed on time and follow all the guidelines given in

the details section of the assignment.
Weighting (=grading importance):
This paper will be weighted equally with approximately three
other short writing assignments that you will
complete this term. The exact percentage will depend on the
number of short writing assignments we actually
complete, but the total percentage for all of them together is
25%. Thus, this paper will likely represent about 6%
of your overall grade.
1
Created for LING-153 by Ferey | Fall 2019
Research Paper #1 – The Assignment
For this assignment, you will write a research report. The topic
of this report is either your selection
from the menu of topics suggested by your instructor or a topic
selected by you and approved by your
instructor. Remember that a research report requires that you
gather and present facts. It does not
require that you analyze the facts or make an argument about
what the facts mean.

Purpose and weighting
The purpose of the first research project is to give you an
opportunity to practice the research process
from beginning to end.
Weighting (=grading importance)
Grading is weighted equally between your participation in the
research process and the final paper that
you construct. Your participation in the research process for
the first paper is worth 10% of your overall
grade; research paper #1 is also worth 10% of your overall
grade.
Requirements
Your research paper must be presented in APA format.
Required elements are:
pages typed and double-spaced)
typed and double-spaced
content
Your sources much consist of:

website
(the PSU Library databases)
tal of three reliable sources located via the PSU library
If you choose to also use a source located via Google search,
you may, however, it must be an additional
(=a fourth) source. In other words, it cannot replace the
encyclopedia or the database-derived sources.
If you do not know how to evaluate sources for reliability, I
strongly discourage you from using Google
search for this project.
Assessment
In addition to confirming that your paper includes all the items
from the checklists above, I will also
assess the degree to which your paper meets each of the
following criteria:
topic;
y of the grammar
are commensurate with your

language proficiency;
2
Although some of these criteria are difficult for students to self-
assess, here are some questions you can
ask yourself about your own work that will help guide you in
understanding how well you have achieved
in each of the areas.
topic;
Ask yourself: How did I organize my paper? Why? If it is
clear, that is good! If not, you might
want to consider your organization a bit more.
Find a reader! Pick someone who 1) is a better writer than you
and 2) is socially capable of
being honest with you about your strengths AND weaknesses.
Ask this person to read your

paper. Ask them if any part of your paper is confusing.
Consider asking them if they can tell how you organized your
paper – which will also help you
with the previous criteria. If your reader tells you that
something is confusing – revise it. If
there is time, ask them to read it again. If you have not done so
already, buy this kind person a
vocabulary and the complexity of the grammar
are commensurate with your
language proficiency;
Edit. Your. Work. Most failures in this area are not due to lack
of ability but instead are due to
lack of planning, which leads to lack of time, which leads to
lack of editing. At least once, PRINT
and then READ your entire paper OUT LOUD. Do this in
private so people don’t think you are
crazy. It will amaze you how many of your own errors will
become apparent to you when you
slow down and read your writing out loud.

Use the handout APA Citation Workshop to confirm that you
are doing citations correctly. If you
need more help, ask Eowyn. It’s her job to help you!
al cited supports the topic you selected
This means that the source information is relevant to the topic.
If you are writing about the
effects of the Rana Plaza disaster, then you should probably not
be using a source about the
impact of World War II on the rise of the House of Chanel.
In other words, is there a nice, strong, and obvious connection
between your source information
and your topic? The answer should be YES. Keep in mind this
DOES NOT MEAN that ALL of the
information in the source is relevant to your topic – just that the
information you cited is
relevant. To give another example, if you are writing about the
influence of social media on
elections, you might have a long, wide-ranging encyclopedia
article about the history of social
media. Within that article, the encyclopedia may state the year
that Facebook was founded and
also the year when it reached benchmark levels of use among

the general population. The last
fact would be relevant and would support the topic you selected,
even if there is a lot of other
information in the source that doesn’t really matter to you for
this particular paper.
Created for LING-153 (Independent Research Writing by Ferey
| Fall 2019
Research Project #1 – Introduction
For your first research project, you will write a report about a
topic you are interested in. A
report requires that you gather and present facts. It does not
require that you analyze the
facts or make an argument about what the facts mean.
Sources
You are required to use three sources for this report. One of
these sources must be a reliable
encyclopedia (=not Wikipedia). One of these sources must be
located using the PSU Library
Databases to ensure they are reliable. You might use two
encyclopedia entries and one
newspaper article from the library database, for example.
Alternatively, you might use one
encyclopedia article, and one newspaper and one magazine
article from the library database.

If you choose to use a source found via Google Search, you
may, but it must be an additional
(a fourth) source. It cannot replace the encyclopedia or the
database-derived sources.
Topics
You may select any of the topics listed here. If you have an
idea that is not listed, talk to
Eowyn to find out if it is workable.
1
Research Question: What happened in the Rana Plaza Collapse
in 2013? OR What changes
have (or have not) taken place in the garment industry since the
Rana Plaza Collapse? OR
What is the history of the garment industry?
This research question can be explored from the perspective of
these disciplines (and probably
others, too!):
Sociology | Fashion | Gender or Women’s Studies | Economics –
Manufacturing / Supply
Chain/Capitalism/Globalization | Business Ethics | Engineering
– Building Design
Databases with information: Sage and Oxford

Keywords: Rana Plaza (Oxford only)
Fast Fashion (Sage only)
Garment Industry (both)
2
Research Question: What are the main controversies
surrounding AI (Artificial Intelligence)
in consumer products? (You could focus on general issues or
all the issues related to one
product, for example, Amazon’s Alexa.)
others, too!):
Computer Science | Law | Business | Philosophy - Ethics
Keywords: Artificial Intelligence
Natural Language Processing

3
Research Question: How does gender impact education,
employment, economic status, or
something else? OR How well-represented are women in
government OR business? OR
Focus on one company, or industry, that is particularly
innovative with resolving gender
issues OR Focus on one company, or industry, that is
particularly challenged by gender issues.
others, too!):
Sociology | Business | Economics | Human Rights | Women’s or
Gender Studies |
Government/Law | Education |
Keywords: Gender Equality

4
Research Question: What are the main controversies
surrounding social media companies
like Facebook? OR How has social media been involved in
social movements of the recent
past? OR How has social media impacted government and / or
elections in a particular
country?
Business – Ethics, Models | Computer Science | Psychology |
Political Science | Philosophy –
Ethics |
Keywords: Social Media
5
Portland State of Mind
This term PSU hosts the annual festival “Portland State of
Mind.” Part of the festival includes
free lectures and workshops about various current topics. Most
of these would be excellent
starting points for a short research project – or a longer one!

Google “Portland State of Mind”
for a complete list and let Eowyn know if you see something
you’d like to explore.

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