Unique information systems allow companies to differentiate themselves from competitors and gain a competitive advantage by storing their own core competencies and procedures. Rather than following standardized "good practices", leaders are finding new ways to achieve competitive advantages by adapting themselves and gaining strategic speed through innovative information systems designed to meet their specific goals, as opposed to standardized enterprise software. Choosing customer-centric solutions that provide requested products allows companies to control their strategic movements rather than having them confined by current information systems.