Rudy Guerrero led the Black team to first place rankings in an 8-week AdWords simulation for profit, ROI, impressions, clicks, and conversions. As captain, his team earned the highest profit of $213,405 and top ROI of 1,083 while garnering the most impressions, clicks, and conversions of all teams. A marketing professor is providing this recommendation that highlights Rudy's success in leading his team to top performance across key metrics in the simulation.
Focus On These 7 Things To Let Your Google Adword PPC Strategy Off The ChainJohn Fischbeck
With a recent client I achieved 657% ROAS in 9 months (From the first day of launching their business). YTD, $30k in Google Ad Spend to generate $222k in Total Revenue.
This process is simple and straight forward. Follow it with attention to detail and thought and you can do the same. As I analyze what most marketers are doing with adwords you should have no problem taking ad share and revenue.
#1 This process is simple and straight forward. Follow it with attention to detail and thought and you can do the same. As I analyze what most marketers are doing with adwords you should have no problem taking ad share and revenue.
1. Home Page
1. SEO
2. Page Load
2. Quality Score
1. Minimum of 8
2. Tweak Until Achieved
3. Maximize Bids
1. 8 X Average Bid to start
2. After 2 months let google algorithm max conversions for you
4. Ad Groups
1. Reflect Keywords
2. Don’t get cute
5. Target Audience
1. Demographic
2. Device (Desktop, Mobile and Tablet)
3. Geography
6. Purchase Efficiency
1. Eliminate Steps To Buy
2. Don’t Clutter Checkout
7. Monitor Keyword Performance
1. Eliminate non-performers
2. Identify Negatives
Focus On These 7 Things To Let Your Google Adword PPC Strategy Off The ChainJohn Fischbeck
With a recent client I achieved 657% ROAS in 9 months (From the first day of launching their business). YTD, $30k in Google Ad Spend to generate $222k in Total Revenue.
This process is simple and straight forward. Follow it with attention to detail and thought and you can do the same. As I analyze what most marketers are doing with adwords you should have no problem taking ad share and revenue.
#1 This process is simple and straight forward. Follow it with attention to detail and thought and you can do the same. As I analyze what most marketers are doing with adwords you should have no problem taking ad share and revenue.
1. Home Page
1. SEO
2. Page Load
2. Quality Score
1. Minimum of 8
2. Tweak Until Achieved
3. Maximize Bids
1. 8 X Average Bid to start
2. After 2 months let google algorithm max conversions for you
4. Ad Groups
1. Reflect Keywords
2. Don’t get cute
5. Target Audience
1. Demographic
2. Device (Desktop, Mobile and Tablet)
3. Geography
6. Purchase Efficiency
1. Eliminate Steps To Buy
2. Don’t Clutter Checkout
7. Monitor Keyword Performance
1. Eliminate non-performers
2. Identify Negatives
The downward trend in inquiries continued in July, but jobs are growing.
- Inquiry volumes fell 10% but branded and online grew.
- Conversions of April inquiries were down 22% YoY.
- Average inquiry prices dropped below $45.
- Higher degree levels continued to outperform.
- Social Media continues to be a strong channel.
The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Pur...ClearSaleing
Presented by ClearSaleing co-founder and former Google insider Adam Goldberg, this webinar covers an array of topics explaining how search engine marketers (SEMs) improperly asses the true effectiveness of the entire series of online ads. This webinar contains several examples as to how crucial understanding your customer’s Purchase Path(TM) is and can lead search engine marketers down a dangerous path that can greatly impact their online advertising budgets and goals. In order to optimize online advertising sources (Pay-Per-Click, Comparison Shopping Engines, Banner ads, etc.), Search Engine Marketers need the appropriate online advertising analytics.
Average training salaries and payrolls increase 4 and 9 percent, respectively, Training research shows.
1+1=3 when you integrate the righttalent management and learning systems
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayTinuiti
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
The 10 Mistakes Made with Google AdWords CampaignsElijah Litscher
This presentation describes 10 common mistakes that small business owners, marketing managers, and other organizations make when setting up and running paid search advertising with Google AdWords. This presentation is for beginner to intermediate marketers and was originally presented at the "Your Keys to Digital Marketing Success" event in Naperville, IL on 2-28-18.
Advertisement PowerPoint Presentation Slides is a virtual solution to represent your organization’s marketing communication channels. This PPT deck is suitable to showcase advertising campaigns. The graphically-opulent PowerPoint templates are replete with data visualizations tools to help you explain your advertising plan with visual excellence. Our comprehensive PPT theme assists you in portraying data that influences advertising planning. This includes market competitive and market share analysis, previous year’s advertising channels, the current year’s plan, and advertising objectives. Help your audience in elucidating best practices to choose relevant advertising channels. Use the tabular format to present strategy, budget, resources, target outcome, and performance metrics for each media channel. Our well-structured publicity campaign PowerPoint presentation deck helps viewers in developing a better understanding of the subject. Develop and communicate your media plan, and the advertising effectiveness with appreciable ease. Hit the download button and begin instant personalization. Our Advertisement PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/38vzIkh
The downward trend in inquiries continued in July, but jobs are growing.
- Inquiry volumes fell 10% but branded and online grew.
- Conversions of April inquiries were down 22% YoY.
- Average inquiry prices dropped below $45.
- Higher degree levels continued to outperform.
- Social Media continues to be a strong channel.
The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Pur...ClearSaleing
Presented by ClearSaleing co-founder and former Google insider Adam Goldberg, this webinar covers an array of topics explaining how search engine marketers (SEMs) improperly asses the true effectiveness of the entire series of online ads. This webinar contains several examples as to how crucial understanding your customer’s Purchase Path(TM) is and can lead search engine marketers down a dangerous path that can greatly impact their online advertising budgets and goals. In order to optimize online advertising sources (Pay-Per-Click, Comparison Shopping Engines, Banner ads, etc.), Search Engine Marketers need the appropriate online advertising analytics.
Average training salaries and payrolls increase 4 and 9 percent, respectively, Training research shows.
1+1=3 when you integrate the righttalent management and learning systems
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayTinuiti
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
The 10 Mistakes Made with Google AdWords CampaignsElijah Litscher
This presentation describes 10 common mistakes that small business owners, marketing managers, and other organizations make when setting up and running paid search advertising with Google AdWords. This presentation is for beginner to intermediate marketers and was originally presented at the "Your Keys to Digital Marketing Success" event in Naperville, IL on 2-28-18.
Advertisement PowerPoint Presentation Slides is a virtual solution to represent your organization’s marketing communication channels. This PPT deck is suitable to showcase advertising campaigns. The graphically-opulent PowerPoint templates are replete with data visualizations tools to help you explain your advertising plan with visual excellence. Our comprehensive PPT theme assists you in portraying data that influences advertising planning. This includes market competitive and market share analysis, previous year’s advertising channels, the current year’s plan, and advertising objectives. Help your audience in elucidating best practices to choose relevant advertising channels. Use the tabular format to present strategy, budget, resources, target outcome, and performance metrics for each media channel. Our well-structured publicity campaign PowerPoint presentation deck helps viewers in developing a better understanding of the subject. Develop and communicate your media plan, and the advertising effectiveness with appreciable ease. Hit the download button and begin instant personalization. Our Advertisement PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/38vzIkh
Lead Generation and Internet Marketing for Home Performance at #ACICA13
Rudy Guerrero-Stukent
1. Rudy Guerrero: Recommendation
Below you will find the results of an 8-week AdWords simulation (www.Stukent.com) where students must sell cameras by bidding
on keywords, writing ads, and designing landing pages. Rudy Guerrero was the Captain of the Black team. As you can see below, his
team was ranked #1 in profit and ROI. Rudy’s team also had the highest number of impressions, clicks and conversions. If you have
any questions, please feel free to contact me.
Neil Granitz
Professor, Marketing
CSUF
ngranitz@fullerton.edu,
657-278-3934
Total Profit Rank
Based on
Profit
Final ROI Rank
based on
ROI
Black $213,405 1 1,083 1
Green $300,846 2 1,020 2
Yellow $197,597 3 527 9
Amber $203,211 4 683 6
Purple $265,774 5 690 5
Maroon $149,163 6 863 3
Crimson $181,018 7 503 10
Blue $206,073 8 724 4
Hot Pink $164,269 9 609 8
Orange $207,464 10 446 11
Red $163,212 11 357 12
Grey $225,080 12 624 7