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With over 60% of adults seeking medical information online, hospitals and healthcare institutions that use and integrate multiple digital channels will reach more potential patients and create stronger connections. Hear about the marketing program for “The Tower,” Rush University Medical Center’s new state-of-the-art facility, and how integrating search, paid, and social marketing programs increased web traffic. Learn how high level strategy translates into data and reporting; identify and understand advanced reporting on marketing integration including multi-channel funnels and conversion attribution; and hear how online marketing channels assist each other in overall conversions.

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Presenter: Thomas Bøhn, GenØk – Centre for Biosafety Thomas Bøhn will provide a birds-eye-view on how agriculture and food production is developing globally. In general, we build on the industrial model that adapts nature to our technologies with two main aims: quantity and low costs. This implies (i) large machines, (ii) high external input (fossil fuels, pesticides), (iii) homogenization and mono-cropping. What we are losing is (i) genetic diversity (at several levels), (ii) environmental integrity, (iii) contact with farmers, farms, soils, cultural traditions, and a diverse diet. Are we able to improve a system we have lost contact with? We need to embrace and enhance the diversity/complexity of natural systems, and work more with local solutions. Agroecology is an inspiring scientific approach to use ecological knowledge for sustainable and healthy food production, with a specific aim to increase the resilience (a systems ability to return to a dynamic equilibrium after shock) of our total food system. The food system is at a cross-road. Where do we go from here?

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Now with 5 key principles for designing with Cultural Affordances: "Much of the discussion about user experience design is focused on use, but there are additional issues to consider. In particular, issues of meaning. John will present the concept of Cultural Affordances—qualities of objects that help people to understand through the frame of their own past experience—and discuss the ways that we as designers can use cultural affordances to more effectively design for our audience."

State of B2B Customer Experience 2014

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It’s the Age of the Customer, and a prized B2B customer expects ongoing engagement from a customer-obsessed organization, which calls for greater agility in delivering a well rounded customer experience (CX). CX Technology enables you to streamline customer experience and optimize the customer value. Yet CX remains a sticky ground for most organizations. This market leadership report reveals insights and tactics that will enable you to maximize the ROI on CX with a measurable approach.

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A photobook of rarely seen, behind-the-scenes and intimate celebrity pictures of Oprah Winfrey, Bill Clinton, Peyton Manning, Quentin Tarantino, Jimmy Kimmel, Carmelo Anthony, Dennis Miller, Al Gore, Sally Field, Joe Mantegna, Arnold Schwarzenegger, Quincy Jones, Cindy Crawford, Eli Manning, Magic Johnson, Leelee Sobieski, Tony Gwynn, John Elway, Tony Hawk, Seane Corn, Jimmy Carter, Antonio Villaraigosa, Larry King, Farrah Fawcett, Pierce Brosnan, Dennis Franz, John Daly, Kevin Eubanks, Tom Petty, Bruce Springsteen, Maria Shriver, Clarence Clemons, Sid Caesar, Roddy McDowall, Wynona Judd, Matthew Stafford, Joe Pantoliano, Steve Jacques and a bunch of nobodies like me and you. GregoryMancuso.com

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EUREKA SHOES launch the lookbook with bold and urban proposals. Following an urban perspective, the Fall Winter 17.18 collection – BOLD – to be presented show a robust spirit, worked under different perspectives, by the proportions of the accessories or even its own mood. Romantic and bucolic details of materials and embroideries are presented side by side with military accessories and proportions. Geometric and minimalistic notes are entwined with daring and robust soles. The urban sportive spirit is also present, assuming a less athletic profile orientation, and a stronger differentiation of details and characterizations. The focus on handmade process, where machines play a secondary role, and the use of noble materials are the major inspiration for the essence of our brand. Also in this collection, will be presented the proposals, within the COxLABS, of the national designers Nuno Gama, Luis Carvalho and Prudêncio. Be bold, be Eureka!

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LinkedIn Mobile runs a node.js server powering clients on three platforms: iPhone, Android and mobile web. The server aggregates data from downstream services using HTTP, services such as Voldemort data stores and rest.li web services. At first, emulating a client and exercising the server API made sense to validate the server. As the integration test suite expanded to over 200 tests, and the number of developers grew, the test suite became too slow and unreliable to depend on. The downstream HTTP requests incurred network latencies and were subject to the health of the downstream services. This talk walks through how LinkedIn is addressing the challenges of scaling a complex testing infrastructure in order to release quality code, and how we developed a open-source tool called sepia to help other companies do the same.

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