2. Europe’s Supermarket Heavyweights
Lidl are currently
spending £20 million on
an aggressive marketing
campaign as they break
into the US market
Wiggo could redress
the balance by cracking
the GCC market starting
with the biggest food
market in the Kingdom
of Saudi Arabia
3.
4. Key Facts
Saudi calorie
intake is over
3,000 calories
per capita per
day
The food sector
is experiencing
18.5 % annual
growth
Saudi food
consumption
was just over
30 million
tonnes last
year
King Abdullah
recently started
an $800 million
Food Security
initiative
Due to the
rising
population and
economic
growth,
consumption is
expected to
grow 55% in
the next 4
years to reach
$70Billion
expenditure per
annum.
Source: Arab Capital IMF
5. Saudi Consumer Spending is changing
Source: Arab Capital IMF
• Nearly 50% are under 25 and increasingly influenced by the west, makes it a
good entry point and opportunity to adopt customer loyalty
Young Population
• High disposable incomes are increasing, customers swayed towards premium
and innovative products.
Disposable income
• Per capita soft drink consumption is among the highest in the world with high
volumes of bottled water and soft drinks.
Soft Drink Industry
• Consumers are having busier lifestyles but becoming more health conscious with
an increased demand for organic goods
Health Foods
7. Saudi Arabia – Financial Benefits
Why Saudi Arabia
Ranked 6th
Globally Macro
stability
Heavy
investment in
Non Oil
Projects
Ranked 7th
most rewarding
tax system
Simple capital
movement and
repatriation of
profits
Ranked 4th
Globally Fiscal
freedom
Budget surplus
$102.9 billion
8. Wiggo’s Attributes
Financial Muscle
Distribution
network expertise
European Goods
• $54 billion revenue in
Europe alone
• Acquisition of Direct Sports
for $8 billion
• 188 Distribution centres in
Europe
• 36 in Asia
• Bulk buying power of
quality European goods
• Online expertise of retail
outlet of Direct Sports
9. Threats, Opportunities, Success
The top
supermarket
Panda only has a
10% market
share
There are only
90
Hypermarkets in
Saudi Arabia but
they equate for
18% of all food
revenues
Wiggo’s
European
influence and
buying power
can take it to
the market
leader in a very
short space of
time paving the
way to
dominate the
GCC
10. Saudi Business Links
Allow us to
bridge the
link into
Saudi Arabia
You have the
finances
You have the
product
You have the
business
