The RTC Report summarizes Cisco Spain's 2012 event with the following key details: 1) The event had over 1500 attendees, up from 1430 the previous year, and over 2900 registrations with demonstrations from over 20 partners and Cisco engineers. 2) There were 31 exhibition booths including one non-governmental organization, 23 partner demonstrations visited by 950 people, and 1100 attendees received documentation on USB drives. 3) The event generated over 1174 tweets, 349 Twitter accounts reached, and over 1.4 million exposure on Twitter. PR impact was estimated at 39,622 euros.

1. RTC Report
Cisco Spain 2012
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2. • Present Cisco value proposition in
Video, Mobility and Cloud
megatrends, together with our
Partners and Strategic Alliances.
• Deliver high level keynotes,
FOTO
customer testimonials, partners
CARLA/LUIS
and alliances “breakouts” and
networking with our alliances, partners
and customers
• Create a “World of Solutions”
environment with more than 20
demonstrations delivered by our
Partners and Cisco Engineers
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3. • 1515 attendees and 2903 registered 52% (1430 last year)
• 31 Booths + 1 Non governmental Organization (IO)
• 23 Demos + 950 visiting the demonstrations
• 1100 USBs delivered with documentation
• 1174 tweets 349 people, Reach 130.227; Exposure 1.427.423
• 20 Journalists press conference.
• 8 Bloggers @ Social Media Day
• 8 General Managers from Alliances TV interviews
• 10 Journalists Onsite.
• PR impact: 39.622 EUROS AEV reaching 1,308.757 Audience
FOTO
• Closure with Carlos Jean , famous Music Entepreneour
CARLA/LUIS
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8. Registro
Sponsors Demos Opening- José Manuel Petisco
Cisco – Evolución Tecnológica– Mª José Sobrini
Iridium Intel – Intel para el Corazón de un DC – Norberto Gallego
Intel
Telefónica
Coffee
Platinum
BT
Unitronics
EMC BT EMC NetApp
DANIEL DE LA CÁMARA
NetApp Raúl Chico Alejandro Giménez Javier Martínez
Citrix World
VMWare
Of Unitronics VMWare Citrix
Gold Solutions Ceferino Raposo Alejandro Solana Santiago Campuzano
Acuntia, Aryse,
Azlan, Comstor,
Diasa, Impala, Video BBVA – Fernando Martínez
Ingram Micro,
Informática el Mobility
Corte Inglés, Cloud
Nextira One, Lunch
APCSchneider
Silver
Commscope, Cisco – Innovación hecha realidad: London 2012 - Mayte Márquez
Comparex,
Dimension Data, Cisco – Smart Connected Communities - Ignasi Errando
Enghouse
Interactive,
Ermestel, Fast
Lane,
GlobalKnowledge,
IPM, Magirus,
Telefónica – Juan Manuel Moreno
Mira, Panduit, Closure - Carlos Jean feat. José Manuel Petisco
Satec, SCC
FIN
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9. Partner Led Cisco Led
 Partner added value Solutions  Innovation: New Solutions/products
 Power of the Cisco Channel  All in one 11 demos
 2 cinema rooms  Cisco Exclusive zone
 12 demos delivered by sponsor  Executed by Cisco
 SE supervision  Something different…
Hanna/UCS, FlexPod, Vblock, UCS IaaS, Cloud Computing, VDI Citrix, VXI,
Mobility, MXE/DMS/SaS, Energy Management, Virtual Desktops, Video,
Network Provisioning and Orchestration, IPv6 interconnect and PoP,
BYOD, New Hardware, TV Videoscape, SocialMiner, Show & Share, Jabber
and several Telepresence Kiosks
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