Overview of weekend activity across multiple platforms attached. Garrett Tallon to include stats before circulation.

1. 2013 Project Review
St Patrick’s Festival
A truly multi-platform international “Diaspora First” campaign
MAJOR PLATFORMS:
RTÉ.IE | RTÉ NEWS NOW | RTÉ PLAYER | RTÉ YOUTUBE | RTÉ RADIO 1 | RTÉ ONE |
RTÉ TWO | FACEBOOK | TWITTER | SAMSUNG CONNECTED TV | PS3 GAMING
Start
Here

2. 2
ABOUT
In the year of “The Gathering” – St. Patrick’s Festival focussed more attention on international
audience than previous years. St. Patrick’s weekend provided an opportunity for RTÉ to leverage
audiences across its growing Diaspora platforms and to reach out with special programming
(Glaoch) allowing audiences abroad to feel the excitement of the celebrations (Live Dublin
Parade) and listen/enjoy special events (Céilí House Live) via multiple digital platforms.
Bringing You Home
With something for everyone across the
weekend, RTÉ Digital released a promo to simply
state the message: If you’re missing Ireland and
the celebrations – you don’t have to miss out on
the
fun and celebrations. Digitally connect around the
world and enjoy the festivities wherever you are!
Two versions of the promo were created. Here’s the
YouTube version promoted by the biggest video
Platform via their ‘video booster’ section 1 week
Leading up to the 17th:
http://bit.ly/WTctao
More “What’s On” here:
http://www.rte.ie/blogs/digital/author/stepheca/page/2/

3. 3
RTÉ.IE
All content was accessible via Ireland’s most
popular homepage including live WW
streams of the Parade and Gloach.

4. 4
RTÉ PLAYER
Live parade streamed worldwide on the 17th. On-demand immediately after TX.

5. 5
RTÉ PLAYER: ST. PATRICK’S HUB
Content from across all genres including
Religious, Young Peoples’ and Sport were
collated in a bespoke hub on RTE Player. The hub
was available to an international audience.

6. 6
GLAOCH – THE PRESIDENT’S CALL
A notable first for RTÉ and truly multi-platform campaign saw the programme transmit first to a
worldwide Diaspora on digital platforms.

7. 7
RTÉ NEWS NOW
Live parade streamed worldwide on the 17th. Glaoch streamed live on the 17th – directly after the
Nine News. Bespoke content developed by multimedia team to play-out on News Now across the
weekend. PARADE GALLERY:
http://bit.ly/119tFpV
GLAOCH GALLERY:
http://bit.ly/XmVwA4
CÉILÍ HOUSE LIVE RADIO 1 EDITS:
http://bit.ly/XWnarl
FACES OF THE IRISH ABROAD
GALLERY:
http://bit.ly/119tP0n
RTÉ ARCHIVE CLIPS:
NOTE: A selection of bespoke graphics were designed by the http://bit.ly/WC3YiU
multimedia team to brand all content. See sample above.

8. 8
RTÉ YOUTUBE
YouTube is the biggest online video platform globally – and a great place to reach Diaspora of all
ages. The 17th saw a huge variety of content curated across the channel, with links directing
audiences back to RTÉ’s parent sites.

9. A GLOBAL YOUTUBE FIRST
For the first time on YouTube anywhere, the St. Patrick’s Day
parade was streamed live from Dublin. YouTube included
significant promotion around the event in the form of a live
ticker across ALL UK YOUTUBE PAGES . In addition, the world
premiere of Glaoch was streamed across RTÉ YouTube –
available on millions of devices globally.

10. 10
RTÉ RADIO 1
Special clips filmed and edited for Radio 1’s Céilí House Live on the 16th, these were available worldwide on the 17th.
Watch Céilí House Live
Main Overall package
https://www.youtube.com/watch?v=RzAhlhkjVmY&hd=1 OTHER HIGHLIGHTS INCLUDED:
Promo Video Saturday 16 March – RTÉ Radio 1
https://www.youtube.com/watch?v=6Su8qUDDw1U&hd=1
Documentary on One : Athy is our Africa
Music from Martin Hayes & Dennis Cahill Céilí House
https://www.youtube.com/watch?v=JQNlye4BbAQ&hd=1
Sunday 17 March – RTÉ Radio 1
Interview with Sligo singer Niamh Farrell:
https://www.youtube.com/watch?v=xBSNPEuKaU8&hd=1
An Glaoch Preview
Monday 18 March – RTÉ Radio 1
Callan’s Kicks
On The Street Where She Lived

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FACEBOOK – SAMPLE OF ACTIVITY

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TWITTER – SAMPLE OF ACTIVITY

13. 13
RBS 6 NATIONS – IRELAND WIN

14. http://bit.ly/WTctao